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Bikini season is coming, so here’s the best swimwear brands to shop now
Where to go for cute 'kinis and swimsuits when life’s a beach 👙
Swimwear shopping is up there with jeans shopping when it comes to activities that *should* be fun, but definitely are not. Don't get us wrong, we love a bit of retail therapy as much as the next gal. But the process of picking out a bikini or swimsuit that is equal parts flattering, stylish and offers the same level of support you'd get from an underwear brand is no small feat. Combine the effort with the fact you're likely modelling your potential new beach attire in a poorly lit changing room or your bedroom, and it's no surprise the experience can be a tad depressing.
In an effort to make the whole process a little easier, the Cosmo Fashion Team has rounded up all our favourite swimwear brands that are worth knowing about. Because deciding where to shop for your upcoming holiday wardrobe (or garden sunbathe) is half the battle. From the dedicated OG swimwear brands that do technical two-pieces like no other to the high street labels branching out into resort wear – thank you, Reformation – consider this your ultimate style guide.
For gals with big boobs, make sure you check out the swimwear brands catering to those with a DD cup size or larger. We've also thought about those with small boobs who might be more partial to a micro bikini, as well as swim labels doing sexy plus size options. Whatever your body shape, we've got your back.
Looking to make more sustainable fashion choices? We've also covered eco-friendly labels, while those prioritising the trendiest styles can't go wrong with celebrity-approved bikini brands. We told ya, it's an exhaustive list.
Keep scrolling for the best swimwear brands to shop in 2024, right in time for summer.
Reformation
Reformation's swimwear line immediate rivals the brand's cult dresses for number one spot in our shopping baskets. While some pieces are made from ECONYL leftovers, others trial the brand's new, non-synthetic fabric, EVO by Fulgar – a renewable, super soft, biobased fibre that contains no plastic and comes from the castor plant. We'll take one of everything, please!
Frankies Bikinis
Mother-daughter duo Mimi and Francesca Aiello started out designing bikinis from their Malibu home in 2012. Their Y2K-inspired silhouettes and bold use of colour and pattern made the brand an immediate success, going on to collaborate with the likes of Pamela Anderson, Sydney Sweeney and Gigi Hadid. They've recently expanded into ready-to-wear clothing and accessories too, but swimwear remains their number one.
Calzedonia
Calzedonia is obvs our go-to for tights, but did you know their swimwear collection is pretty dreamy, too? Full of flattering cuts and fun patterns, prices start at £15 for bikini bottoms and £20 for bikini tops making it super affordable. That's what we call a win-win-win!
Dora Larsen
The much-loved London brand known for its colourful, super chic lingerie has *finally* answered fans’ prayers and launched its first swimwear line.Its signature tulle and delicate lacedetails have been replaced by amore beach-appropriateItalian terry material, but the expert construction and beautiful,bold hues are Dora all over.
Away That Day
If you’re after swimwear that’s both sexy and sustainable, look no further than London-based brand Away That Day. Allof its pieces are made using innovative planet-friendly fabrics that stand the test of time, and its ultra-flattering, mix-and-match bikinis arefast becoming a summer holiday essential.
Omnes
Omnes is our go-to for sustainable fashion that won't break the bank, and right in time for summer they've launched a new swimwear edit. Encapsulating the brand's ethos, the collection of swimsuits and bikinis is made from 92% recycled polyester and 8% elastane. Available in sizes 4 to 24, timeless styles are blended with vibrant prints for a carefree summer vibe.
Hunza G
Hunza G is known as the OG crinkle swimwear brand worn by the likes of Kim Kardashian, Emily Ratajkowski, Hailey Bieber and Rosie Huntington-Whiteley. Bikinis and swimsuits come in one size, with the seersucker fabric stretching to fit those who are a UK size 6-16. So even though pieces are a little on the spennier side (we're talking triple figures), they'll fit you for life – making them a sustainable choice, too.
Alexandria Dale is Digital Fashion Writer at Cosmopolitan & Women's Health UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!
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