Skip to Content

The Best Pillows for Every Type of Sleeper

After testing over 175 pillows, bedding experts weigh in on the best options for every fill preference, sleep position and budget.

By
VerifiedExpert consulted: Textiles, Paper & Apparel Lab Senior Analyst
a white pillow on a turquoise background
slumber cloud

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

  • Original Adjustable Pillow

    Best Overall Pillow

    Coop Home Goods Original Adjustable Pillow

    $64 at Amazon
    Read more
  • Bed Pillows, Set of 2 Down Alternative

    Best Value Pillow

    Beckham Hotel Collection Bed Pillows, Set of 2 Down Alternative

    Read more
  • Side Cube

    Best Pillow for Side Sleepers

    Pillow Cube Side Cube

    Read more
  • Kapok Pillow

    Best Pillow for Stomach and Back Sleepers

    Layla Kapok Pillow

    Read more
  • Premium Foam Pillow

    Best Foam Pillow

    Tuft & Needle Premium Foam Pillow

    Read more

It's no secret that your pillow can make or break a good night's sleep, which is why the fiber scientists and engineers in the Good Housekeeping Institute Textiles Lab regularly put them to the test using specialized equipment and feedback from at-home sleep testers. Our advice? Start by thinking about your sleep position: Pillows for side sleepers should be thicker and firmer; pillows for stomach sleepers should be softer and thinner; pillows for back sleepers can fall somewhere in between.

What's the best pillow for most people? The Coop Home Goods Original Adjustable Pillow is our top-tested recommendation for most sleepers. It kept its shape in our Lab tests and was a reviewer favorite for feeling comfortable and supportive in every sleep position. And because it's adjustable, you can create your perfect height.

You can learn more about how we test pillows and what to consider when you shop at the bottom of this guide, but first, here's everything you need to know about our top-tested pillows.


preview for Top 5 Pillow Picks



1
Best Overall Pillow

Coop Home Goods Original Adjustable Pillow

On Sale
Original Adjustable Pillow
Now 15% Off
$64 at Amazon$72 at coopsleepgoods.com
Credit: Coop Home Goods
Pros
  • Hybrid fill is supportive yet cozy
  • Adjustable for multiple sleep positions
  • Good shape retention
Cons
  • Outer cover pills over time

This pillow is filled with a blend of memory foam pieces and microfiber clusters to create the perfect balance between plush and firm. We found that it feels surprisingly supportive and cushy at the same time. And though many high-performing pillows can cost over $100, this one offers a good value.

Our analysts highlighted its machine washable care instructions (so you can easily keep it clean) and how it immediately bounced back to shape during our Lab's pressure tests (so you can expect it to hold up to use). Just note that the outer cover showed signs of pilling over time, but that's typical for a poly/rayon fabric blend.

Tester notes: Our panel of at-home testers gave it high scores across the board, unanimously saying it was better than the pillows they had previously used and that it helped improve their sleep quality. One tester described it by saying, "It wraps around my head and I sink into it," while another told us she was "able to comfortably switch from side to back to stomach and still feel supported and comfortable."

READ OUR FULL REVIEW: Here's Why Coop Home Goods Is Our Top-Tested Pillow

Fill Adjustable blend of memory foam and polyester down alternative
Outer cover Polyester/rayon blend
Firmness Medium-firm
Sizes Queen, King
Price $75–$95
an analyst testing the fill of the coop home goods pillow at good housekeeping
2
Best Value Pillow

Beckham Hotel Collection Bed Pillows, Set of 2 Down Alternative

Bed Pillows, Set of 2 Down Alternative
Credit: Beckham Hotel Collection
Pros
  • Great price for a set of two
  • Soft and fluffy
  • Filling was clump-resistant in at-home tests
Cons
  • Side sleepers said they wished it felt more supportive

This pillow is Amazon's best-seller and after our pros put it to the test, we can confirm that it lives up to its hype. Though it's a basic pillow that may not be quite as luxurious as other models, it performed exceptionally well and costs a fraction of the price of others. And while most inexpensive pillows use entirely synthetic materials, this one uses a 100% cotton outer cover for an elevated look and feel.

Its down alternative fill is plush, making it ideal for those who prefer softer pillows instead of firmer ones. In Lab evaluations, it held up fairly well to machine washing and pressure tests. It also fit into a standard pillowcase beautifully.

Tester notes: Users agreed it was soft and fluffy. They especially liked how well the fill stayed evenly spread out without clumping. The feedback on support was mixed; several testers praised its support, while some said it felt too flat to be supportive enough for their needs. It was more well-liked by combination sleepers — i.e., people who switch between sleeping on their stomachs, backs and sides — than those who are strictly side sleepers.

Fill Polyester down alternative
Outer cover Cotton
Firmness Soft
Sizes Queen, King
Price $60–$80 (for two)
Advertisement - Continue Reading Below
3
Best Pillow for Side Sleepers

Pillow Cube Side Cube

On Sale
Side Cube
Pros
  • Unique shape supports proper alignment
  • Foam held up under pressure in our tests
  • Fits a wide range of body heights
Cons
  • Not ideal for sleepers who change position

A game-changer for side sleepers who struggle to find the perfect alignment, this pillow's unique shape doesn't taper off like a traditional pillow and instead fills the gap between your shoulder and neck. The pillow itself is 5 inches tall, which is recommended for those 5'3" to 6'4" in height.

Pillow Cube also sells a stretchy pillowcase made of polyester and spandex that's ultra soft and perfectly fits this pillow. (You can still use a regular pillowcase if you prefer. It just won't fit as well.) And if you're a hot sleeper, check out the Ice Cube version of this pillow, which has an outer cover with a cool-to-the-touch feel.

Tester notes: Our reviewers were amazed by how much the Side Cube improved their alignment. One said, "It perfectly holds up my head," while another said, "My neck is totally supported." It was best suited for true side sleepers in our tests — i.e., not for those that change position while they sleep — because it felt too tall for users when lying on their stomachs or backs.

READ OUR FULL REVIEW: The Pillow Cube Is the Answer for Side Sleepers

Fill Memory foam
Outer cover Polyester
Firmness Medium-firm
Sizes Standard
Price $130
4
Best Pillow for Stomach and Back Sleepers

Layla Kapok Pillow

Kapok Pillow
Credit: Layla
Pros
  • Plush fibers combined with supportive foam
  • Kept its shape under pressure
  • Not too high; suitable for multiple sleep positions
Cons
  • Grey pattern may be visible under pillowcases

We found this pillow to be surprisingly plush yet still supportive, thanks to its innovative blend of shredded memory foam and soft, fluffy kapok (a natural fiber that’s similar to cotton but feels silkier). The fill is also adjustable, so it works for multiple sleep styles or for people who often change positions.

That said, its lower profile and softer feel are best for stomach and back sleepers because a too-firm or too-high pillow can cause the neck to tilt. And even though it's fairly plush, it easily bounced back to shape after we applied weights in our tests to mimic a head lying on it overnight. Just note that because the pillow uses a grey pattern on its outer cover, it may be visible through white pillowcases.

Tester notes: A reviewer favorite, it earned exceptionally high ratings during our sleep tests. Our reviewers gave it perfect scores for comfort, support and overall satisfaction, plus they said it kept its shape and had them waking up without feeling sore. A tester highlighted that she was able to stop using two pillows by switching to this one, while another summarized, "I like the softness, how supportive it feels and how it is moldable."

Fill Adjustable blend of memory foam clusters and kapok fibers
Outer cover Polyester/viscose blend
Firmness Medium-plush
Sizes Queen, King
Price $109–$129
5
Best Foam Pillow

Tuft & Needle Premium Foam Pillow

On Sale
Premium Foam Pillow
Pros
  • Supportive without feeling too firm
  • Easily bounces back to shape
  • Comfortable in multiple sleep positions, per testers
Cons
  • Slightly loose fit in a pillowcase

Tuft & Needle uses solid foam instead of foam clusters for a more supportive surface, and it has ventilated holes to make it breathable along with graphite and cooling gel to help prevent overheating. The brand describes the feel as "squishy while remaining supportive," and we fully agree based on our evaluations.

In Lab tests, it bounced back to shape immediately after we applied pressure. It fit fairly well into a pillowcase, but it's just a bit smaller than other pillows so the fit was slightly loose. Only the cover is machine washable, but it laundered well without any shrinkage in our tests.

Tester notes: It was a top-rated pillow among our sleep testers, who gave it perfect scores for comfort and keeping its shape. Plus, our reviewers unanimously said it felt like an upgrade from the pillows they had previously used. Its praise included comments like, "This pillow was firm enough that it kept its shape, but felt overall soft," and, "It was comfortable in multiple sleeping positions and the perfect level of firmness."

Fill Foam
Outer cover Polyamide/polyester blend
Firmness Medium-firm
Sizes Standard, King
Price $100-$120
Advertisement - Continue Reading Below
hands pushing down on tuft and needle foam insides as part of good housekeeping's pillow testing
6
Best Down Pillow

Parachute Home Down Pillow

Down Pillow
Credit: Parachute
Pros
  • Perfect comfort ratings from sleep testers
  • Three firmness levels available
  • Quality materials held up to durability tests
Cons
  • Some testers wished it was more supportive

For those who prefer real down, this indulgent pick outperformed all other down pillows in our test. It was a reviewer favorite, kept its shape well and fit nicely into a pillowcase. And you don't need to worry about special care instructions. We found it held up to repeated washings without showing signs of wear.

The medium-density version was well-loved in our tests, but it's also available in soft and firm. On top of that, we liked its outer cover made of cotton sateen. Double stitching around the hem helps make sure the down doesn't poke through during use.

Tester notes: Testers loved its softness and gave it perfect scores for comfort and overall satisfaction. One even described it as "absolutely dreamy" and feeling "like a marshmallow." They also gave this pillow high marks for support and staying at a comfortable temperature throughout the night.

Fill Down
Outer cover Cotton
Firmness Soft, Medium, Firm
Sizes Standard, King
Price $130-$210
best pillows parachute down pillow
Advertisement - Continue Reading Below
7
Best Down Alternative Pillow

Tuft & Needle Down Alternative Pillow Set

Down Alternative Pillow Set
Now 20% Off
Credit: Tuft & Needle
Pros
  • More supportive than other down alternative fills
  • Easy to clean and keeps its shape
  • Good value for two pillows
Cons
  • Not intended for stomach sleepers

Tuft & Needle makes our list again, but this time for its synthetic stuffing that's lightweight yet still significantly firmer than other down alternative pillows. It aced all of our Lab's evaluations including pillowcase fit, shrinkage after laundering and how well it kept its shape after we applied weight. This is especially important because it's designed for back and side sleepers who need their pillow to keep its shape all night for proper alignment.

On top of that, it uses a down alternative, which is ideal for easy care and a lower cost. In fact, this set of two pillows costs less than some individual ones we tested from other brands. The fill also prevents it from feeling too dense, which can sometimes be a downside to pillows made for side sleepers.

Tester notes: Our entire tester panel was impressed with how it stood up to pressure, and one user told us it "kept its shape better than any other pillow I've ever used." More importantly, they all rated it as supportive and comfortable to sleep on. One even called out its luxurious attention to detail, saying it had "excellent quality with good materials and stitching."

Fill Polyester down alternative
Outer cover Cotton
Firmness Medium-firm
Sizes Standard, King
Price $120-$140 (for two)
8
Best Cooling Pillow

SlumberCloud UltraCool Pillow

UltraCool Pillow
Pros
  • Temperature-regulating cover
  • Durable and keeps its shape
  • High ratings for overall comfort from testers
Cons
  • Less supportive than other pillows

This down alternative pillow stands out for its temperature-regulating cover. It's made with Outlast viscose which stores and releases body heat to prevent you from overheating while you sleep. Unlike other cooling pillows that feel initially cool to the touch, we found that this one works all night long to help keep you at a comfortable temperature.

This pillow also aced Lab evaluations when we looked at how well it keeps its shape after use, how well it holds up to washing and how well it fits into a pillowcase. Even if you're not a hot sleeper, this one's a great choice because it's proven to be durable and long-lasting.

Tester notes: Our panel unanimously said this pillow kept them at a comfortable body temperature all night. They also gave it high marks for overall comfort while sleeping and keeping its shape during use. One tester told us, "I was very skeptical about the cooling claims of the pillow and was so pleased to find them to be true! The pillow never became hot like my own pillows do."

Fill Polyester down alternative
Outer cover Viscose with cooling Outlast technology
Firmness Soft/Medium, Medium/Firm
Sizes Standard, King
Price $69-$89
hands pushing down on a pillow
Advertisement - Continue Reading Below
9
Best Luxury Pillow

Purple Harmony Pillow

On Sale
Harmony Pillow
Now 10% Off
Credit: Purple
Pros
  • Supportive yet plush
  • Noticeably cool
  • Easily bounces back to shape
Cons
  • Expensive

Not too firm yet not too plush, this pillow has Talalay latex on the inside that's surrounded by Purple's signature elastic grid material, which feels equally soft and supportive. It also comes in three heights to fit a range of body types and sleep positions.

The pillow bounced back to shape perfectly in our Lab evaluations, even after weights were left on top for 8 hours. Only the cover is machine washable, but it held up to our laundering tests. And though it's pricey, the brand offers a 100-night trial so you can sleep on it for a few months to make sure you love it.

Tester notes: Our at-home reviewers praised its support, shape retention and breathability, with each one highlighting the fact that it stayed cool all night long. They also agreed that they wanted to continue using it after the test. One tester summarized it by saying, "I stayed cool all night and the texture of the pillow was very soft and supportive."

Fill Latex and breathable elastic grid
Outer cover Nylon mesh
Firmness Medium
Sizes Standard, King (with Low, Medium and High)
Price $199-$239
10
Best Cheap Pillow

Amazon Basics Down-Alternative Pillows Two-Pack

Down-Alternative Pillows Two-Pack
Credit: Amazon Basics
Pros
  • Affordable set of two
  • Soft and fluffy
Cons
  • A few testers wished it was denser

If you're looking to spend as little as possible, this Amazon-brand pillow is your best bet. It's sold in pairs and outperformed other styles on the market that cost over triple the price. And even though the polyester down-alternative fill helps it cost less, we found it held up well to washing so you can clean your pillow without worrying that it'll fall apart.

The pillow comes in two firmness levels, and the softer one is more ideal for stomach or back sleepers. It's also perfect for kids who need a lower profile to match their smaller frames. The medium one is designed for side and back sleepers, though it may not feel sturdy enough for larger frames that need more support.

Tester notes: Users told us they especially enjoyed how soft this pillow felt, with one saying, "I like how fluffy this pillow is and how well it maintains shape after continued use." Though some wished it were taller and denser, they gave it good scores for allowing them to wake up without soreness.

Fill Polyester down alternative
Outer cover Polyester microfiber
Firmness Soft, Medium
Sizes Standard, King
Price $34-$40 (for two)
hands pressing down on a down alternative pillow from amazon basics, part of good housekeeping's pillow testing
Advertisement - Continue Reading Below
11
Best Pillow for Neck Pain

Tempur-Pedic TEMPUR-Neck Pillow

TEMPUR-Neck Pillow
Pros
  • Firm foam that keeps its shape
  • Available in three sizes to match different body frames
  • Contoured for proper alignment
Cons
  • Loose fit in standard pillowcases

If you need a firmer pillow or a supportive shape to help alleviate neck discomfort, this is the pillow for you. It's been on the market for years and has stood the test of time thanks to its solid memory foam that's ergonomically designed to give back and side sleepers proper alignment. Unlike most other pillows, the shape is contoured to fit the curve of your head, neck and shoulders.

It also has a slimmer profile so it won’t feel too high, though we found that it has a bit of an awkward fit inside a pillowcase. Still, it held up to our pressure tests, and it comes in small, medium and large sizes to properly fit different body types. Its outer cover is removable and can be machine-washed.

Tester notes: Testers who prefer firm pillows told us this one felt supportive and great to lie on. "It fit around my neck and shoulder perfectly," said one. Another tester called out how it sinks in very slowly to mold to individual shapes. Just note that it's much firmer than other pillows on our list, so it's not ideal for everyone.

Fill Memory foam
Outer cover Polyester
Firmness Firm
Sizes Small, Medium, Large
Price $119-$159
12
Best Organic Latex Pillow

Naturepedic Organic 2-in-1 Latex Pillow

Organic 2-in-1 Latex Pillow
Pros
  • Certified organic materials
  • Adjustable latex fill
  • Reversible design
Cons
  • Expensive
  • Can be a bit messy to change the fill

Latex pillows are ideal for those who prefer organic materials or more bounce (i.e., less sinking in) than memory foam. This one is certified organic by the Global Organic Latex Standard, and its latex fill is shredded so you can add or remove some to find the perfect height. Plus, it's reversible with different fabrics on each side. On one side there's a stretchy, smooth material that's designed to conform to the shape of your head and neck, and the other has a fluffy quilted side filled with PLA batting to make it feel plush.

The best part is that you don't have to sacrifice quality for sustainability. It earned high scores in both Lab and consumer tests. The pillow kept its shape even after pressure was applied, and the outer cover washed well.

Tester notes: Users said this pillow was comfortable, supportive and kept them at a good temperature. They all enjoyed the versatility between its adjustable fill and two-sided design, with one saying, "My initial reaction was just 'Wow!'" Another told us, "This is literally the greatest pillow I have ever slept on."

Fill Adjustable shredded latex
Outer cover Organic cotton
Firmness Medium
Sizes Standard, Queen, King
Price $139-$179

How we test pillows

Each year, we evaluate dozens of pillows in the Good Housekeeping Institute Textiles Lab, where analysts put each one through the wringer. We also send them home with sleep testers to make sure they'll perform in real-life settings. In recent years, we've tested more than 175 different pillows. Our evaluations start in the Lab:

hands putting a pillow in a washing machine to show how good housekeeping tests pillows

Some pillows are not machine washable, so we first check the care labels to make sure the pillows are washable. If they are, we wash them five times to see whether they'll hold up to laundering.

an analyst evaluates pillowcase fit

We also look at how well they fit into a standard pillowcase to check whether they'll work well with most home bedding.

an analyst places weights on a pillow

Finally, we perform support and recovery tests that mimic the pressure from your head lying on it all night. A weight is left on the pillow for an extended period, then we measure how quickly it returns to its original shape.

When our consumer testers try them at home, they sleep on the pillows for at least a month and then fill out an in-depth survey with both scored and open-ended responses. This helps us gain insight into aspects like comfort, support, temperature regulation and more. Testers are assigned a pillow based on a screening survey to make sure they're getting a good match for their sleep styles.

RELATED ARTICLE: Meet the Winners of Good Housekeeping's 2024 Bedding Awards


Our pillow buying guide video

preview for Good Housekeeping Buying Guide: Pillows

Types of pillows

While there are many types of pillows to choose from, the fill is the most important aspect when it comes to comfort. Here are the key differences between the most common options:

  • Down pillows tend to be the fluffiest, but a combination of down and feathers may be firmer and less expensive.
  • Down alternative pillows can still feel soft and offer good support, and they're usually made with synthetic fill so they're more affordable than down.
  • Memory foam pillows are thicker and often firmer. You can choose from solid memory foam or memory foam clusters, which feel plusher to lie on while still offering the support of foam.
  • Latex pillows feel similar to memory foam, but they have more of a bouncy feel with less contouring. Another difference: Latex foam is typically made from rubber trees, so it's a good option for those who prefer organic materials.
  • Hybrid pillows mix foam and fiberfill so you get the best of both categories – i.e., supportive yet plush.

There are other pillow types on the market, but they aren't as common, and we don't recommend them for most sleepers. For instance, gel pillows are often marketed as cooling because the gel draws away body heat; however, the cooling effect is only temporary and may not last all night. Buckwheat pillows are gaining popularity as an option made of natural materials, but they aren't as durable or comfortable in our tests, and some users said they irritated their skin. Over-the-head pillows are new and said to promote relaxation, but we'd suggest using a weighted eye mask for the same effect.


How to pick your perfect pillow

After picking your favorite fill, before you get shopping for a new pillow, here's what to keep in mind:

✔️ Make sure it's the right height. There's no one-size-fits-all pillow, and "it’s important that your neck stays 'neutral,'" says Niamish Baxi, M.D., a physiatrist focusing on spine care and musculoskeletal medicine at the Hospital for Special Surgery in New York. "It should not be flexed forward, extended back or rotated. Being in these positions will put a strain on the joints in your cervical spine as well as the muscles surrounding it."

According to Dr. Baxi, "Your ears should be aligned with your shoulders and your chin faced forward." To achieve this alignment, you'll need to factor in your body size and how you sleep. Here's how to pick your height:

  • Body type: Larger-framed people should use a taller pillow, whereas smaller bodies need something flatter. Medium frames can use something in between.
  • Sleep position: Side sleepers need a higher and more supportive pillow, while stomach sleepers should opt for a lower and softer style. Back sleepers (or anyone who switches positions through the night) should opt for a pillow that's somewhere in the middle.

✔️ Take a look at special features based on your preferences. You can browse for innovative specifications like cooling pillows with temperature-regulating properties if you tend to overheat or adjustability if you want to personalize firmness level and height.

✔️ Consider allergies. Certain pillow types should be avoided if you have sensitivities to specific materials, such as latex or buckwheat. If you suffer from environmental allergies, opt for a pillow that can be machine-washed in warm water and consider using a pillow protector to prevent dust, pet dander, pollen and other allergens from sinking in.

✔️ Don't overlook care instructions. Before purchasing a pillow, check the care label to make sure you're willing to wash your pillow as recommended. Most are machine washable, but some are dry clean only, have removable covers or only allow spot-treating. Your pillow will last longer if you wash it two to four times a year and if you use a pillow protector to keep it clean and safe from wear.


Why you can trust Good Housekeeping

Lexie Sachs is the executive director of strategy and operations at the Good Housekeeping Institute, where she oversees testing to find the best bedding, including pillows. Lexie has been analyzing pillow data since she joined Good Housekeeping over a decade ago and has extensively reviewed test data before making these recommendations. She is often featured as a pillow expert for national TV segments and other media features.

Pillow testing has been managed by senior textiles analyst Emma Seymour. Emma has rigorously evaluated more than 100 pillows in the Textiles Lab, and she has coordinated pillow sleep testing with hundreds of at-home reviewers. Emma has a B.S. in Fiber Science from Cornell University and has been testing bedding for more than five years at Good Housekeeping.


More pillow guides to consider for every sleep preference

Headshot of Lexie Sachs
Lexie Sachs
Executive Director, Strategy & Operations

Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.

Headshot of Emma Seymour
Expert consulted:Emma Seymour
Textiles, Paper & Apparel Lab Senior Analyst

Emma Seymour (she/her) is a senior product analyst at the Good Housekeeping Institute's Textiles, Paper and Apparel Lab, where she has led testing for luggage, pillows, towels, tampons and more since 2018. She graduated from Cornell University with a bachelor of science in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance. 

Advertisement - Continue Reading Below

Bedding Reviews

best firm mattresses

The Best Firm Mattresses

best cooling blankets

The Best Cooling Blankets

10 best pillows for side sleepers, according to bedding experts

The Best Pillows for Side Sleepers

best sleeper sofas

The Best Sleeper Sofas

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below