The research piece from our D.R.E.A.M Insight and Data team, part of our Big Squeeze cost of living research series, explores our readers’ content consumption habits, uptake of SVOD services, key sources for content recommendations and their feelings towards their current SVOD platforms.

The research piece from our D.R.E.A.M Insight and Data team, part of our Big Squeeze cost of living research series, explores our readers’ content consumption habits, uptake of SVOD services, key sources for content recommendations and their feelings towards their current SVOD platforms.

Following the introduction of MailOnline’s exciting new App Splash format, our D.R.E.A.M Insight and Data team has put together ‘Making a Splash!’, a one-page research piece detailing how effective the format has been so far. They showcase the effectiveness of the App Splash using key app audience stats, alongside case studies from big brands that were brave enough to be early adopters of the format.