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After the COVID-19 pandemic, are residents in rural areas happier than those in urban areas?

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Abstract

Previous studies on the happiness levels of people in developing countries showed that urban areas had better healthcare conditions and residents were happier, whereas rural areas were more vulnerable and residents were less happy. Numerous studies have shown that residents of rural areas in developed countries are happier. However, a few studies have comprehensively examined the happiness of residents in rural areas of developing countries. Contrary to the aforementioned statement, people in rural areas may be happier, but this remains to be explored. During the COVID-19 pandemic, people worldwide showed clinically significant levels of depression, anxiety, and mental distress (Santomauro in Lancet 398(10312):1700–1712, 10.1016/S0140-6736(21)02143-72021, 2021). Upon lifting lockdown measures and recovering economic activity, primarily due to mass vaccination programs, knowledge about happiness regarding the recovery processes of this mental distress was not enough. Furthermore, a few studies evaluated the mental health and happiness of residents in the rural areas of developing countries during the pandemic. Based on this background, this study analyzed the reality of urban and rural happiness during the pandemic in Bali, a developing country, and aimed to show that rural residents were happier. Higher levels of happiness among rural residents observed in the first survey was confirmed using a second survey. Both chronological surveys were conducted in the same region using the same questionnaire halfway through the COVID-19 pandemic until the near-endemic period. This survey was conducted from June to July 2022. The responses of 280 people from the same districts as the first survey were quantitatively compared. Based on these data, we performed a simple analysis, comparison of means, factor analysis, multiple regression analysis, canonical correlation analysis, and covariance structure analysis. The survey results showed that rural areas did not outperform urban areas in terms of happiness itself. Additionally, happiness levels were mostly unchanged in both areas compared to the previous survey. Residents in rural areas showed decreased medical concerns, better income recovery, and limited patience compared to the earlier results. Alternatively, residents in urban areas showed increased anxiety about medical care, decreased income, and higher levels of loneliness and depression. In other words, the recovery of income and reduced concern about medical care in rural areas were in contrast to the low level of happiness. These results also point to lower levels of happiness among residents in urban areas. Therefore, the happiness recovery level following the pandemic appears better in rural areas and slower in urban areas. That is, the hypothesis was proven correct. Interestingly, the results of this study differ from those of previous studies, which report higher happiness levels among urban residents in developing countries and lower happiness levels among rural residents.

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Data availability

Raw data for this survey are not publicly available to preserve individuals’ privacy in an engagement with a counterpart who conducted the survey in Indonesia. Individuals with necessities can contact the author.

Notes

  1. 1 The postal method, Internet, and other communication-based methods are ineffective for collecting questionnaires from a wide age range in Bali. This is because of the poor postal infrastructure and the possibility of significantly lower collection rates due to lower literacy rates among older age groups and unfamiliarity with answering methods by correspondence. In addition, conducting a street survey requires permission from the municipality and the village self-help organization, and a briefing session for the residents. I am unable to perform this during the COVID-19 pandemic. Therefore, the local environmental foundation, with which I collaborate, negotiates directly with key persons in the target villages and selects the regions that are permitted to be surveyed. The survey method involves staff from the local environmental foundation visiting each house, reading the survey items in an interview format, and obtaining responses. We explain to the subjects that we would use the survey results only for academic reporting and obtain their consent.

  2. 2 GFI (Goodness-of-Fit Index): The GFI should be > .95 respectively.

    AGFI (Adjusted Goodness-of-Fit Index): The AGFI should be > .90, respectively.

    CFI (Comparative Fit Index): The Comparative Fit Index is a revised form of NFI. It should be > .90.

    RMSEA (Root-Mean-Square Error of Approximation): The RMSEA should be < .08 or < .05.

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Correspondence to Yoko Mayuzumi.

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Because this study negotiates sampling with limited and maximum efficiency and effort in Bali, some urban and rural areas are surveyed. I cannot rule out the possibility that this may bias the recruitment sample, thus limiting the generalizability of the results of this study to the entire Bali Island population. However, this is a limitation of this study.

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Mayuzumi, Y. After the COVID-19 pandemic, are residents in rural areas happier than those in urban areas?. Asia-Pac J Reg Sci 7, 1055–1090 (2023). https://doi.org/10.1007/s41685-023-00312-8

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