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First published online June 12, 2009

The Revolution Will be Networked: The Influence of Social Networking Sites on Political Attitudes and Behavior

Weiwu Zhang, Thomas J. Johnson, Trent Seltzer, and Shannon L. BichardView all authors and affiliations
Volume 28, Issue 1
https://doi.org/10.1177/0894439309335162

Abstract

Social networking is a phenomenon of interest to many scholars. While most of the recent research on social networking sites has focused on user characteristics, very few studies have examined their roles in engaging people in the democratic process. This paper relies on a telephone survey of Southwest residents to examine the extent to which reliance on social networking sites such as Facebook, MySpace and YouTube has engaged citizens in civic and political activities. More specifically, this study looks at the extent to which social networking sites influence political attitudes and democratic participation after controlling for demographic variables and the role of interpersonal political discussion in stimulating citizen participation. The findings indicate that reliance on social networking sites is significantly related to increased civic participation, but not political participation. Interpersonal discussion fosters both civic participation and political activity. Implications of the results for democratic governance will be discussed.

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Published In

Volume 28, Issue 1
Pages: 75 - 92
Article first published online: June 12, 2009
Issue published: February 2010

Keywords

  1. social networking
  2. Internet
  3. Facebook
  4. MySpace
  5. YouTube
  6. political attitudes
  7. civic activities
  8. democratic participation
  9. democratic governance

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Weiwu Zhang
Texas Tech University, [email protected]
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Thomas J. Johnson
Texas Tech University, t,[email protected]
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Trent Seltzer
Texas Tech University, [email protected]
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Shannon L. Bichard
Texas Tech University, [email protected]
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