We’re here to discover new ways to reach people through environmental, digital and sensory branding. We mix creativity and invention to help you see your brand from every angle, helping you connect to people across any channel.
External link for Alphabetical
Exton Street
The Old School
Waterloo, England SE1 8UE, GB
We're really excited that The Brand Identity has written about our 1984 project for Audible.co.uk. Getting under the skin of our process and original approach to building an immersive and atmospheric landscape for such an iconic story. Check out the post below to read more.
1984, but in 2024: Alphabetical on its atmospheric campaign for Audible’s all-star cast audiobook → t-bi.link/1984
Alphabetical reposted this
Some might allege that branding ‘1984’ is easy, but no one can contest this is a wonderfully consistent approach to advertising the audio book version of Orwell’s classic novel. A job well done.
We were asked by Audible.co.uk to build an immersive visual world for the launch of their new audio-drama interpretation of the iconic 1984 by George Orwell. From a mobile screen to the big screen – the global campaign would be brought to life across a range of media. Our ambition was to push the boundaries of audiobook marketing and create something that reflected the cinematic audio production of this new title. We wanted the visual world to reflect key themes in the narrative such a privacy and surveillance – whist feeling oppressive, dark and sinister. 1984 has been creatively interpreted countless times, so we wanted to create something which had the DNA of 1984, but ventured in a new direction. Collaborating with tech artist Josh Ellingson we explored a future retro world of screen based visuals inspired by 1984's sinister Telescreens. As this was 1984 reimagined for 2024, this felt very apt for our current screen based society. We developed a typographic style, colour palette and visual vernacular which formed the visual styling used across the whole campaign – from a cinematic trailer to OOH advertising. Collaborators: Joshua Ellingson, Territory Studio, www.jamesmedcraft.com Forever Audio, Stone Dogs Post, Wavemaker, Kinetic, Granny Eats Wolf #1984xAudible #Audible #1984 #GeorgeOrwell #graphicdesign #marketingcampaign #globalmarketing #campaigndesign #campaignforbrands #marketingdesign #tvadvertising #oohadvertising #audiobook
We were asked by Audible.co.uk to build an immersive visual world for the launch of their new audio-drama interpretation of the iconic 1984 by George Orwell. From a mobile screen to the big screen – the global campaign would be brought to life across a range of media. Our ambition was to push the boundaries of audiobook marketing and create something that reflected the cinematic audio production of this new title. We wanted the visual world to reflect key themes in the narrative such a privacy and surveillance – whist feeling oppressive, dark and sinister. 1984 has been creatively interpreted countless times, so we wanted to create something which had the DNA of 1984, but ventured in a new direction. Collaborating with tech artist Josh Ellingson we explored a future retro world of screen based visuals inspired by 1984's sinister Telescreens. As this was 1984 reimagined for 2024, this felt very apt for our current screen based society. We developed a typographic style, colour palette and visual vernacular which formed the visual styling used across the whole campaign – from a cinematic trailer to OOH advertising. Collaborators: Joshua Ellingson, Territory Studio, www.jamesmedcraft.com Forever Audio, Stone Dogs Post, Wavemaker, Kinetic, Granny Eats Wolf #1984xAudible #Audible #1984 #GeorgeOrwell #graphicdesign #marketingcampaign #globalmarketing #campaigndesign #campaignforbrands #marketingdesign #tvadvertising #oohadvertising #audiobook
Alphabetical reposted this
Alphabetical’s brand for the Blavatnik Art, Film and Photography Galleries is packed with meaning → https://lnkd.in/ekPkHnx3
Today we launch a landmark audio project - 1984. This is a must-listen and one of the most exciting projects we've worked on here at Audible. It's appropriate we launch it today - 40 years from Winston's first diary entry in the story. This dramatisation features incredible performances by Andrew Garfield, Cynthia Erivio and Andrew Scott with Tom Hardy as Big Brother. Featuring a haunting original score composed by Muse’s lead singer and songwriter Matthew Bellamy and Ilan Eshkeri, recorded by the London Metropolitan Orchestra at Abbey Road Studios, the production is directed by BAFTA Award winner Destiny Ekaragha, produced in Dolby Atmos by Granny Eats Wolf, and dramatised by Olivier Award nominated playwright Joe White. Special shoutout to our friends at Alphabetical for their exquisite marketing creative work and to Bryony Cullen for her fearless leadership on the marketing. #insideaudible
IWM (2 of 2) Bringing a new edge to the iconic Imperial War Museums London branding in motion and print for the launch of their new Blavatnik Art Film and Photography Galleries in London. #motiondesign #digitaladvertising #museumdesign
We’re excited to start seeing our new brand campaign for Imperial War Museums London out in the wild! Our branding observes that conflict fractures society – but out of the fragments of war, creativity can be found. The amazing team at IWM tasked us to create a campaign for the new Blavatnik Art, Film and Photography Galleries: a new space that showcases one of the most important and unique collections of 20th and 21st century art, film and photography – created in times of conflict. Using a modified version of the IWM typeface, we fragmented the type with angles informed by the brand identity. The fragments showcase different artworks from the galleries, hero-ing each of the mediums in print and digital. #brandcampaign #museumdesign #adcampaign #digitaladvertising #advertising #graphicdesign
Seeking Connection: An experimental exhibition for London Design Biennale (2 of 2) We're excited to be developing our experimental exhibition design ’Seeking Connection’ as it moves from London Design Biennale to its new location at King's College London – Bush House Arcade on The Strand. The exhibition expands on the themes of the original exhibition at Somerset House in June 23 by further exploring the relationship between humans and technology. We'll be showcasing how the six transformative research projects have evolved as they are presented to new audiences later this year. The exhibition will be open to the public later this year. Go seek! #londondesignbiennale #kingscollegelondon #exhibitiondesign #graphicdesign #interactivedesign #londondesign #alphabeticalstudio
Seeking Connection: An experimental exhibition for London Design Biennale (1 of 2) We're thrilled to be invited to evolve ’Seeking Connection’ an experimental exhibition we designed as part of London Design Biennale as it moves to its new exciting location at King's College London Bush House Arcade on The Strand. The exhibition explores the relationship between humans and technology through six transformative research projects that explore the opportunities for meaningful connection between ourselves, our communities and our planet. The exhibition will be open to the public later this year. Go seek! #londondesignbiennale #kingscollegelondon #exhibitiondesign #graphicdesign #interactivedesign #londondesign #alphabeticalstudio