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It’s hard to conceive given how popular and entrenched in modern society it is, but the Google Search of today is very different than the same product even just a few years back.
The most obvious change in recent times has been the addition of generative AI search results, also known as “AI Overview.” Formerly an experimental option called “Search Generative Experience” that users had to elect through Google Labs, the addition of these results — generated from whole cloth every time you search using Google’s Gemini AI models — seek to summarize and pull out the most relevant and important information based on your search query.
Google is making this the default search experience now in the U.S. (and soon, around the world) following its I/O conference last week, a bid to compete and offset the rise of competitors such as Perplexity and OpenAI’s ChatGPT.
Yet many users have openly complained about the new Google Gen AI search results, noting that they are frequently inaccurate — even dangerously so, at times.
June 5th: The AI Audit in NYC
Join us next week in NYC to engage with top executive leaders, delving into strategies for auditing AI models to ensure optimal performance and accuracy across your organization. Secure your attendance for this exclusive invite-only event.