AdInMo

Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future.

Hyper casual merge game, Robot Merge Master, is a great example of how in-game ads engage with players’ experience without disrupting gameplay 💯 InGamePlay ads blend seamlessly into NOXGAMES s.r.o.'s vibrant 3D environments as billboards inside the battle arena. The ads highly visible during combat, generating high dwell time and brand interaction 🚀 #InGamePlay #ingameadvertising #adtech

Following the release of our latest InGamePlay SDK, Paige Cook, Deputy Editor at PocketGamer.biz, sat down with our very own @Kristan Rivers to chat about the exciting multi-format features.  🎁 We've added rewarded InGamePlay to our SDK, giving players the opportunity to earn in-game rewards by watching ads. This not only keeps players engaged and motivated, but also provides a new revenue stream for developers. It's a win-win situation. 🔊We've also added audio ads to our SDK, allowing for a more immersive and interactive advertising experience.  Kristan emphasizes the importance of creating a positive experience for both players and advertisers. With players becoming more savvy and selective about the ads they see, it's important for developers to offer a variety of ad formats to keep them engaged 🙋 All of this means developers have the opportunity to earn even more from their games 🏆

“Free-to-play games, regardless of platform, are the sweet spot, as the ad-supported model is already there, and the value proposition of trading some time and/or attention in return for a free game experience is understood by players.” Our CEO Kristan Rivers shares his thoughts with Digiday following comments from EA's CEO on in-game advertising. #ingameadvertising #InGamePlay

The 🌞 came out this week for Team AdInMo's visit to Hamburg. It was really great to hangout with the amazing Youssef Rmiki, Ilham Laalou, Zenda Laqui, Stafaniya Radzivonik (马小旭) and Oliver Sayson from Smaato (Now part of Verve Group) and share nd share what's next in our innovative #InGamePlay roadmap. Lots to action 🚀 #ingameadvertising

Great minds think alike! Not even a week after I spoke to PocketGamer.biz about one of AdInMo's and my own fave topics - diversification of monetization for developers and publishers - Oxana Fomina of Gradient Universe has much to say about diversified revenue streams, especially on the key topics of Engagement, Incrementality, and including Brand Advertising in the revenue mix. Well worth a read! https://lnkd.in/eQYUkKxr

💡Innovative In-Game Audio Advertising  Our multi-format SDK gives publishers greater choice and control on how best to monetize and retain their players in-game 💪 When developing our InGamePlay Audio Ads, we prioritized four key criteria: ✅ Seamless Integration ✅ User-Friendly Experience ✅ Developer Control ✅ Advertiser Transparency AdInMo’s Product Director, Adam Pattison, dives into everything you need to know about InGamePlay Audio Ads: link to blog with video #InGamePlay #ingameadvertising #adtech #audioads

Only AdInMo’s InGamePlay SDK is truly multi-format 💪 Developers can choose the right immersive in-game experience for their game. From audio and video to display and rewarded there is a unique variety of ad placements suitable for all game genres and art styles 🎯 This means we can monetize all areas of the in-game advertising experience, from standard static billboard style advertising right the way through to video and dynamic placements 👌 🔗 Learn more about our multi-format SDK: https://lnkd.in/eNmxtrur #InGamePlay #ingameadvertising #adtech

Kristan Rivers shares his insight with PocketGamer.biz on the potential of rewarded and audio ads in our latest InGamePlay multi-format SDK 🎉👇

Gaming isn't just fun - it's a powerhouse in advertising! ⚡ Yasin Dabhelia, AdInMo Advisor, delves into gaming's transformative journey to mainstream media status. At #IABPlayFronts, gaming's rise as a potent advertising medium was evident.  With ad investments soaring and seamless integration into marketing strategies, gaming captures diverse audiences globally.  Demographic insights and behavioral data underscore its appeal, shaping it into a vital component of modern marketing strategies. Read more: https://lnkd.in/eZZQe_ZA #InGamePlay #ingameadvertising #adtech