Numerator

Numerator’s Promo Shift Dashboard provides a monthly glimpse of today’s promotional landscape. Here’s what we learned in the latest update with data through 3/31/2024: ⬆️ Overall promotional volume was up in March 2024 (+15% vs. YA). 💻 Web promotions, which accounted for nearly three-quarters of the overall promotional volume, were up 26.4% vs. YA. 📰 Temporary price reductions (TPRs) continue to grow year-over-year (+72% vs. YA). Learn more: https://bit.ly/3TSnecx #Numerator #promotions #promo #retail

With Memorial Day Weekend being the unofficial start to summer, we are making sure Numerator team members are enjoying an extra-long weekend. Today is a 🔋 Numerator Recharge Day! 🔋 On Recharge Days, our offices are closed to let our team members recharge in the way that works best for them. See you on Tuesday! Think Recharge Days sound amazing? Check out how we handle life here at Numerator: https://bit.ly/3EoQ4ZD #numerator #LifeatNumerator #RechargeDay #IndependenceDay

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Archita Singh, who represents: Think big, aim high. #numerator #lifeatnumerator #guidingprinciples

Memorial Day is almost here, and 57% of US consumers plan to celebrate during the long weekend! As the warmer weather arrives, summer essentials are on consumers’ shopping lists. In the four weeks leading up to Memorial Day, consumers ready themselves and their spaces for outdoor living: 🦟 Bug repellent 🏊 Pool tools & accessories (+103%) 🥽 Pool floats & pool noodles (+96%) ⛱️ Canopies & shelters (+89%) 🌊 Pools & chemicals (+83%) 🍔 Grills (+63%) ☀️ Sunscreen (+41%) Read the press release: https://bit.ly/3UU5rBU #Numerator #MemorialDay #summer #consumerbehavior #shopping #insights #consumersentiment

Still Jones-ing for Pop-Tarts data (or just a Pop-Tart itself)? Our latest article, What’s the Deal with Pop-Tart Buyers? Consumer Purchasing & Consumption Habits?, dives deeper into the buyers of this beloved breakfast item. 😋 39.7% of US households purchased Pop-Tarts toaster pastries in the last 52 weeks, an average of 3.6 times per year. 🧑 Compared to the average consumer, Pop-Tarts buyers are middle-aged— they are 12% more likely to be Gen X and 8% more likely to be Millennial— and more often live in rural areas. Read the article: https://bit.ly/3UIVEyK #Numerator #PopTarts #toasterpastries #Unfrosted

🤧 Ah-ah-ahcoo! ‘Tis the season for allergies, and Numerator has released new findings on allergy medication buyers and their sentiments around over-the-counter allergy medications. 🏡 64% of US households purchased OTC allergy medications in the last 12 months, spending an average of almost $58 and making 3-4 separate purchases. 💲 72% of surveyed allergy med buyers said that brand names and store brands are usually the same quality. 📊 38% of buyers said they mostly or always purchase brand name, 36% said they mostly or always purchase store brand, and 26% of buyers said they purchase brand name and store brand equally. 💊 Top Allergy Care Brands by Share of Spend (Numerator TruView, Last 52W ending 3/31/24) 🤧 Zyrtec (13.2%) 🤧 Claritin (13.0%) 🤧 Equate (11.7%) 🤧 Allegra (9.1%) 🤧 Flonase (7.0%) 🤧 CVS Health (5.2%) 🤧 Kirkland Signature (4.8%) 🤧 Benadryl (4.6%) 🤧 Xyzal (4.3%) 🤧 Walgreens (3.0%) Read the press release: https://bit.ly/4ajMNJr #Numerator #consumerinsights #consumersurvey #allergymeds #seasonalallergies

Over half of US consumers (57%) plan to celebrate Memorial Day, and their top plans are: 👪 Gathering with family and friends (57%) 🌭 Grilling (52%) 🍳 Cooking/baking (29%) Food tops the Memorial Day shopping list (83% of consumers plan to purchase), followed by alcoholic beverages (44%). Among those who plan to purchase alcohol, the top choices are: 🍺 Beer (76%) 🍷 Wine (42%) 🍹 Spirits or spirit-based drinks (36%) 🍸 Hard seltzers or canned cocktails (35%) Read the press release: https://bit.ly/3UU5rBU #Numerator #MemorialDay #summer #consumerbehavior #shopping #insights #consumersentiment

Not all consumer panels are created equally. To evaluate a consumer panel, you need to understand how its data is collected. At Numerator, we know that better consumer experiences lead to better consumer insights for your business. That’s why we’ve built our consumer app to be easy and fun for consumers. Watch the video to learn more. #Numerator #BetterUXBetterData

Through last year’s macroeconomic turbulence, the beauty industry proved more resilient than a waterproof mascara— it was the fastest-growing consumer sector of 2023, enjoying nearly 16% year-over-year growth fueled by premiumization and increased consumption. On May 30th at 1pm CT, join Numerator experts as they walk through the key consumer trends driving this beauty sector “glow up” and offer inspiration for business leaders looking to incorporate those themes into their strategies. Register today: https://bit.ly/3UMRnui #Numerator #webinar #beautytrends #beauty #consumerinsights

At the end of April, Walmart announced the launch of its new premium private brand, bettergoods. Numerator’s latest analysis gives an early look into the shopping behavior and purchase-verified survey sentiments of the bettergoods brand for ice cream products. 😕 71% of bettergoods ice cream buyers did not know that Walmart owns the brand. 🍨 78% of bettergoods ice cream buyers said they plan to repurchase the brand on their next ice cream trip, and 46% find it to be a better value for the money compared to other ice cream brands. ⬆️ 37% of buyers say bettergoods is healthier than other brands, and 34% believe it has higher quality ingredients. Read the article: https://bit.ly/4bFJNYT #Numerator #Walmart #bettergoods #icecream #consumerinsights #consumersurvey