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First published February 2001

What's in a Fashion? Interpretative Viability and Management Fashions

Jos Benders and Kees Van VeenView all authors and affiliations
Volume 8, Issue 1
https://doi.org/10.1177/135050840181003

Abstract

Building and reacting on the most influential article on the topic, namely, `Management Fashion' by Abrahamson (Academy of Management Review 21(1), 1996), we propose that management fashions are best conceptualized as `the production and consumption of temporarily intensive management discourse, and the organizational changes induced by and associated with this discourse'. This conceptualization allows us to take account of `interpretative viability', a certain degree of ambiguity about a fashion `s content, and its consequences for the dynamics involved in the ongoing shaping and reshaping of a concept's connotations. Our arguments are illustrated by drawing on a variety of empirical work on Business Process Reengineering in the Netherlands.

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Published In

Volume 8, Issue 1
Pages: 33 - 53
Article first published: February 2001
Issue published: February 2001

Keywords

  1. interpretative viability
  2. management fashion
  3. organization concepts

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Authors

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Jos Benders
University of Nijmegen, the Netherlands, [email protected]
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Kees Van Veen
University of Groningen, the Netherlands, [email protected]
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