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What is Email Management Software?
Email management software helps companies to easily manage large volumes of inbound email. It is used by businesses to provide customer support via email response. This type of software includes a ticketing system that assigns reference numbers to email queries. This helps agents to track and respond to email requests more easily.Show more Another useful functionality is email receipt which helps to minimize spam. Other key features are data enhancement which provides details about an email’s author and intelligence analysis which helps readers to understand the content of an email. Top email management solutions also offer email archiving and quick retrieval. Our review team currently rates Hiver as the leading app in this category, but you can also check out other popular systems to select the right one for your unique needs.Show less
How was this ranking made?
In order to devise this ranking of best Email Management Software we have checked 154 trending solutions currently present on the market, analyzing their features, ease of implementation, client support, offered integrations with other systems and mobile device support with our exclusive SmartScoreTM rating algorithm. This ranking has been prepared by Jenny Chang, our SaaS authority responsible for the Email Management Software category.
List of Top 12 Email Management Software
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1. Hiver
Our score: 8.8 User satisfaction: 96%A unique helpdesk tool that gives teams a streamlined way to manage email communications from one Gmail inbox. Hiver offers comprehensive tools, ranging from query assignments, email notes, custom automation, and in-depth analytics that allow to teams collaborate more closely.
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2. Ongage
Our score: 8.8 User satisfaction: 97%One of the best software solutions for companies that are running high-volume campaigns. It is packed with advanced email marketing features such as personalization, segmentation, automation, email validation, SMTB relay, and more.
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3. Sendinblue Email
Our score: 9.3 User satisfaction: N/AA comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.
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4. Microsoft Dynamics 365 Marketing
Our score: 9.2 User satisfaction: 96%Marketing software that uses intelligent features such as AI and machine learning to continuously evaluate and improve marketing performance. Allows marketers to unify customer information, automate marketing processes, and provide more personalized customer journeys.
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5. Groove
Our score: 8.9 User satisfaction: 91%A sales engagement software built for inbound and outbound sales teams. Groove has various email management features ranging from tracking to campaign automation. It provides customizable workflows and collaboration tools. Other features include email scheduling, built-in analytics, and real-time insights. There are task management features as well.
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6. Yesware
Our score: 8.9 User satisfaction: 99%Yesware is an all-in-one sales toolkit. Connect with prospects, track customer engagement, and close more deals, right from your inbox. Companies use Yesware to improve their sales performance using features such as unlimited email tracking, reports, presentation tracking, and attachment tracking. It also integrates well with other systems.
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7. Front
Our score: 8.8 User satisfaction: 90%Front is an efficient inbox management app featuring a unified inbox that consolidates multiple channels in one place for better team collaboration. With Front, you can rest assured that all your emails will be accounted for. It has an intuitive contacts database and integrates well with social media channels.
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8. Gmelius
Our score: 8.5 User satisfaction: N/AGmelius transforms Gmail into your company's workspace. It even makes the intuitive Gmail interface easier to comprehend and highly navigable. Companies use Gmelius to streamline key communications processes and automate their workflows. Features range from email delegation to shareable Kanban boards. It also sports an advanced email tracking suite.
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9. Suppressionlist.app
Our score: 8.5 User satisfaction: N/AAn email management solution for handling suppression lists and monitoring privacy compliance. It helps companies handle opt-outs quite easily. With the platform, you don’t need to manually tick off every unsubscriber. This is automated by the application. Features include modules for issue management and single opt-out capability.
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10. NetHunt CRM
Our score: 8.4 User satisfaction: 95%A versatile and affordable SaaS product that reinforces your Gmail account and Google Apps with the essential customer relationship management features. The platform includes CRM essentials like contact and opportunity management modules. NetHunt CRM is ideal for small startups and growing businesses with its affordable pricing plans and packages.
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11. Secure Suite
Our score: 6.8 User satisfaction: N/ASecure Suite makes sure your email stay safe with its top-of-the-line cloud email management.
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12. Hop Email
Our score: 8.0 User satisfaction: 98%Hop is the first ever app to turn your existing email into simple, multimedia mobile messaging, focused on the people and groups that matter most to you.
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Table of contents
Industry Report - Email Management Software for 2022
CloudRank™ system is a unique algorithm that our research team uses to evaluate Email Management Software solutions in a detailed and accurate way. The Winter 2022 edition of the ranking was prepared by Jenny Chang, our leading expert in the field of Email Management Software, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on Email Management Software, considering a wide range of metrics and factors, and educating potential customers about both opportunities and challenges associated with each piece of software.
In order to achieve full objectivity the position in our CloudRank™ is based on:
- Expert Score: which involves extensive analysis by our internal team which carefully examined all key elements of each software and testing it in real-life situations
- User Score: which involves an aggregated opinion of actual users of each product whose identity was properly verified
- Market Position: which involves general recognition of a given vendor on the market and reflects its overall popularity and reach
What do the tiers in CloudRank™ mean?
We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.
- Leaders: those with a User Score of 8 or higher; this tier includes products that are currently leaders on the market and are appreciated by both experts and actual users. They always represent the best of what the Email Management Software market has to offer and are all worth trying out if you’re looking for a reliable solution.
- Contenders: those with a User Score between 7 and 8; this tier includes high-quality products that still have some minor drawbacks that prevent them from becoming leaders on the market. They always represent well-designed tools that, over time, will most likely develop into market leaders as the missing features are added.
- Rising Stars: those with a User Score between 6 and 7; this tier includes products that have high-potential but still lack some crucial features or services expected from a leading solution. They are products with solid foundations and a vision that makes us eager to see what they will become as their solution improves in the future.
Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.
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MARKET POSITION
A score between 1 and 10 based on popularity and market reach of each product.
TOTAL score
A score between 1 and 10 based on the average of our Expert Score and User Score.
How does CloudRank™ work?
Market Position
A score between 1 and 10 based on popularity and market reach of each product.
Total Score
A score between 1 and 10 based on the average of our Expert Score and User Score.
CloudRank™ tier
Based on product's total score.
Rising Star
Contender
Front Runners
25 Most Popular Email Management Software
Here is a list of all 25 Email Management Software solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:
Our score and features analysis:
} CloudRank™
Score:8.64
Score:8.64
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
2. Microsoft Dynamics 365 Marketing
8.51
Our score and features analysis:
} CloudRank™
Score:8.51
Score:8.51
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:8.23
Score:8.23
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
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Our score and features analysis:
} CloudRank™
Score:8.14
Score:8.14
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:8.14
Score:8.14
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
6. Constant Contact
8.13
Our score and features analysis:
} CloudRank™
Score:8.13
Score:8.13
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
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Our score and features analysis:
} CloudRank™
Score:8.01
Score:8.01
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
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Our score and features analysis:
} CloudRank™
Score:7.85
Score:7.85
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
9. Sendinblue Email
7.74
Our score and features analysis:
} CloudRank™
Score:7.74
Score:7.74
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:7.72
Score:7.72
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
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Our score and features analysis:
} CloudRank™
Score:7.67
Score:7.67
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
12. Microsoft Outlook
7.45
Our score and features analysis:
} CloudRank™
Score:7.45
Score:7.45
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:7.39
Score:7.39
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:7.38
Score:7.38
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:7.30
Score:7.30
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:7.02
Score:7.02
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
17. Salesforce Email Studio
6.89
Our score and features analysis:
} CloudRank™
Score:6.89
Score:6.89
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.89
Score:6.89
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.86
Score:6.86
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.82
Score:6.82
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
21. Elastic Email
6.79
Our score and features analysis:
} CloudRank™
Score:6.79
Score:6.79
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.78
Score:6.78
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.73
Score:6.73
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our score and features analysis:
} CloudRank™
Score:6.59
Score:6.59
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
25. DeliverySlip
6.40
Our score and features analysis:
} CloudRank™
Score:6.40
Score:6.40
Customers company size
No. of employees:
1-10 11-50 51-100 100+
Best features
Worst features
Our report covered 25 most popular products from the Email Management Software category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:
- 2022 Email Management Software Leaders: MailChimp, Microsoft Dynamics 365 Marketing, NetHunt CRM, Zoho Mail, MailerLite, Constant Contact
- 2022 Email Management Software Contenders: Gmail, Front, Sendinblue Email, Hiver, Omnisend, Microsoft Outlook, Mailjet, Groove, Snov.io, Sigstr, Sender, Elastic Email, Mailbird, Clearout
- 2022 Email Management Software Rising Stars: SendGrid, Salesforce Email Studio, Mailgun, Zimbra, DeliverySlip
Mailchimp is an all-in-one email marketing platform and the top product for Email Management Software CloudRank 2022. .The email marketing tool brings together marketing channels, audience data, and insights to get your business online and campaigns to market your business.
Mailchimp’s core features include audience management, creative tools, marketing automation, as well as insights and analytics. All these are available on the freemium service while paid subscription plans include behavioral targeting, priority support, custom templates, and dynamic content. A Pay-as-you-go option is also available for sporadic senders.
The free plan is ideal for small businesses to reach their audience across channels—emails, landing pages, digital ads, or social posts. Mailchimp has integrations with over 350 apps such as Typeform, LinkedIn, Canva, and WordPress among others. The marketing platform also has a directory of professionals your business can hire for services in eCommerce, campaign management, content creation, to customer onboarding.
Most users of Email Management Software solutions confirm that in most cases these tools allow them to reach the following business goals:
- It allowed quick views on the availability on all team members. [ 85.4% of users ]
- It eliminated long email chains regarding minor inquiries. [ 85.6% of users ]
- It enabled the creation of a knowledge base for faster onboarding and customer self-service. [ 86.4% of users ]
- It improved transparency by centralizing documentation and information. [ 86.4% of users ]
- It integrated easily with third-party email service providers. [ 86.6% of users ]
- It provided all collaboration tools such as file uploads, screen sharing, chat, conferencing, and calendar scheduling. [ 84.6% of users ]
How did we select products for this Email Management Software report?
The Winter 2022 version of the report includes a total of 25 Email Management Software products that were compared and analyzed by our team. We selected them based on the following factors:
- Popularity of a given brand in the SaaS market (based on our own market research)
- How popular a given brand is among FinancesOnline users (based on number of mothly readers for each review page)
- Availability of statistical data generated from user reviews of a particular product (we excluded products with not enough data to draw meaningful conclusions)
- The current listing reflects the state of our database and research as of February 2022. An updated version of the report will be released quarterly to keep data fresh and incorporate information about shifts and changing trends in the market.
What are the current Email Management Software trends?
Outside the world of marketing, things are getting more and more unpredictable. Fortunately, marketing trends — and digital trends, are pretty more predictable.
Think Mobile
Across all digital marketing channels, changes that are designed not just to optimize for mobile, but to even prMicroioritize mobile is increasingly becoming a trend. Mobile browsing has now surpassed desktop browsing in terms of traffic percentage.
Mobile’s percentage revenue has increased by 23% year-on-year, which resulted in accelerated mobile optimization across almost all digital marketing channels.
Top Email Uses
Marketers use email for the following:
Top Email Uses
Communicate with customers: 76%
Communicate with customers: 76%
Communicate with customers
76%
Top Email Uses
Communicate with prospects: 73%
Communicate with prospects: 73%
Communicate with prospects
73%
Top Email Uses
Build brand awareness: 70%
Build brand awareness: 70%
Build brand awareness
70%
Top Email Uses
Generate revenue: 52%
Generate revenue: 52%
Generate revenue
52%
Top Email Uses
Capture data of subscribers: 29%
Capture data of subscribers: 29%
Capture data of subscribers
29%Source: eMarketer
Designed byAutomation is the key
Automation has been around for quite some time now, so if you still haven’t, it’s time to get onboard. According to Social Media Today, 75% of marketers are now using some sort of marketing automation tool. HubSpot on the other hand reports that the most effective strategies for optimizing marketing automation are using personalized content and mapping customer experience.
Dark is In
The dark mode is taking the online world by storm. More and more people opt for dark mode on their settings to dramatically change the look. It’s been proven to be better for late-night internet surfing and for users who suffer from keratoconus, photophobia, or other similar conditions.
Aside from this, dark mode looks cleaner and less cluttered. Dark designs just seem more appealing and eye-catching compared to the classic designs. In short, the various benefits are what drives people to turn this feature on, which makes it a good idea to explore the possibilities of this type of email copy designs.
It is well known that sales professionals have to bombard customers with their brand message to goad them to buy their products. In fact, stats show that customers may be needed to be reminded as many as seven times before they make up their mind to buy a product. This highlights the importance of investing in the best email management tools for enterprises and SMBS, as emails are the preferred option for online marketing.
Get to know each product with free trial
It is a good idea to start your search for the best email management tools by trying out the free trials or demo offered by leading email management software providers. You can start by registering for the free trial of SendinBlue Email reviews which has received impressive SmartScore rankings and user satisfaction rating.
Targeted Businesses
- Individual consultants and professionals can make use of email management software to improve their pipelines. For instance, artists can sell new pieces to private collectors via newsletter campaigns.
- Startups and small businesses can use email management software tools for customer support.
- Mid-sized companies and growing organizations can use these solutions to manage emails/inquiries.
- Large enterprises and Fortune 500 giants can use a good email management software to manage large volumes of customer emails responsively and effectively.
What are Examples of Email Management Software?
- CDMessenger: The Corporate Digital Messenger (CDMessenger) application from Live2Support helps users communicate in a secure and stable environment.
- Zoho Mail: Zoho Mail is an amazing email platform for small business and large companies that offers an ad-free, minimalist interface and robust features designed for professional use.
- Yesware: Yesware is an all-in-one sales toolkit that helps you to connect with prospects and close deals, right from your inbox.
- SendinBlue Email: SendinBlue enables enterprises to build and grow relationships using transactional emails, email campaigns, and SMS messages.
- SendGrid: SendGrid is a leading cloud-based email app that effectively delivers more than 18 billion customer engagement emails every month for internet and mobile-based organizations.
Types of Email Management Software
There are two major types:
- Desktop email clients like Microsoft Outlook and Mozilla Thunderbird offer a list of sophisticated features including WYSIWYG editors for composing messages and anti-spam and anti-phishing security.
- Online email services, called webmail, also offer the same features as desktop email software. Popular online email services are Gmail and Yahoo! Mail.
Key Features of Email Management Software
A comparison of top email management software solutions shows that most products offer support for different mail formats, attachments, and languages.
- Simple User Interface: Ideally, the system should offer a single interface to enable you to manage folders and files, and access and monitor mailboxes in real-time across the full environment.
- Email Processing: It should provide added support for mail formats and languages and enable better visibility to email flow.
- Expanded Capabilities: Agents should be able to view multiple emails at a time as well as multiple email chains in multiple mailboxes.
- Track Incidents Appropriately: You should be able to view related email messages and other interaction histories across a particular incident or group of incidents, to get the necessary context.
- Boost Productivity: The software should offer a range of tools to boost operational productivity including managed escalations, automated and suggested responses, and automatic categorization.
- Measure and Improve Performance: You should be able to optimize your operations with real-time email management dashboards, management reports, and agent SLA timers with a simple, intuitive interface.
- Secure Message Portal: Some vendors offer a secure message portal that allows companies to exchange confidential emails with partners and customers over a secure platform. This portal combines the email response management system and Web portal technology to enable users to instantly share data and perform crucial business tasks without worrying about identity theft, negative publicity, or liability.
- Collaboration Tools: See team member statuses and which task or who among your contacts is assigned to them. Collaborate in real-time on updating information and notes.
Benefits of Email Management Software
- You can eliminate the need for end-user training if the software has an intuitive interface
- Increase agent productivity by identically managing regular and secure emails
- The solution should integrate with knowledge management software to provide accuracy and consistency
- It should allow you to authenticate users with personalized questions
- You should be able to protect emails in a secure server, rather than routing across unknown systems
- Apply company branding standards to email templates and messages
Payment Schemes
Price is an important factor to consider when choosing the right email management software solution for your company. And, pricing plans usually depend on the payment schemes made available. Here are the most common payment schemes today.
Free. There are many robust email management solutions that are free. The usual catch will be that they will have ads or limited features. They may be good enough for freelancers and small businesses. However, if you want more professional-looking email addresses and touchpoints, you need to subscribe to premium plans.
Monthly Plans. This is the most popular subscription plan today. Monthly plans are perfect for smaller companies with smaller budgets. And, it is great for those that want to try out full versions of software products without a long-term commitment. However, this is usually priced higher than yearly subscription plans. Also, you must remember to renew every month.
Yearly Plans. These allow you to eliminate the hassle of recurring payments every month. This plan is also usually cheaper than monthly plans. However, it is best for businesses or individuals that can commit to a platform for the long haul.
Latest Trends
There are three trends that you need to consider when choosing and using email management software solutions.
Analytics and AI. Many companies are now offering cloud-based email management solution with native analytics and AI tools. This way, you won’t be strapped any longer than needed to doing menial tasks or crunching numbers manually. Also, prepare for the time when AI tools that generate actionable insights and recommendations will be the norm.
Interactive Emails. Emails that can behave like full-fledged apps will likely be popular in the next five to ten years. Don’t expect just intuitive purchasing controls and full interface to pop up on your emails. Expect demos of software, VR portals, and promotional games embedded already.
Increase in Email Management Tools. We predict that more and more companies are going to sell email management software tools. There will be new entrants that will look to disrupt the market. Also, there will be more established companies that will diversify their offerings. Moreover, you should expect digital business tools to be integrated together into one suite. This means standalone email management tools may lose steam. And, there is also a possibility that the prices of email management software solutions will decrease over time.
How to Choose the Best Email Marketing Software
Our email marketing software reviews indicate that you should consider the following factors to select a suitable product:
Spoilt for Choice: Nowadays, there are numerous vendors of good quality email management software, each offering their own features and pricing models. This makes it tough to select an appropriate system for your individual needs. It is a difficult process to transmit mailing lists across various services and you could end up losing subscribers too in the process.
Database Export and Import: An important feature in email management software is database export and import. You should be able to import subscriber lists if you already have them. Plus, the system should allow you to export subscriber lists for backup or to use them in other applications.
Registering and Unsubscribing: The software should allow clients to unsubscribe or subscribe as per their wish. It should provide these options both online on the website and within the newsletter sent along with the email.
Subscription Verification: This useful feature allows you to check whether a new subscriber is really interested in your messages. It helps to prevent getting subscribers who may not be interested in your newsletter and brand messages. It also reduces the chances of users unsubscribing or your email getting marked as spam in the receivers’ inbox.
No Limit on Size: Free email management systems usually have a limit on the number of messages you can send out every month as well as on the size of the newsletter you send. Opt for paid versions, as they usually do not impose any such restrictions.
Personalization: This important element allows you to customize the emails and marketing newsletter you send in the manner you wish to.
Removal of Bouncing Address: Sometimes, your marketing email may bounce back without reaching the other party. This could occur if a subscriber changes their email ID or fails to update their subscription. The email management system should allow you to remove these wrong email addresses which are resulting in email bounce back.
Information on Demographics: The software should allow you to get basic demographic information when subscribers register for your newsletter. This data can prove to be comprehensive and useful in understanding the demographic details of your target audience.
Bottom line
We hope this article has informed you adequately about the key features to look for in a good email management software. Register for the free trials of leading vendors and check which ones offer these useful features, do educated comparisons, and zero in on the right system for your business needs.
List of Email Management Software Companies
Order by:
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- Newest
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- User Score
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Things to consider when you invest in a SaaS
The first and most important thing is to ensure the system is perfect for your organization’s needs. Do not worry about the delivery method and pricing model and focus on getting the appropriate program. Second, you should invest some time to do proper homework on the background of the vendor and the tool of the product. Otherwise, you may end up paying a high price if the software proves to be a bad fit.
Another important point is you should always browse the contract and understand the terms and conditions. SaaS contracts are known for clever phrasing, so make sure you know what you are getting into. Do not get suckered into an evergreen contract. Be clear about the renewal terms as well as the notice time needed to cancel the renewal.
You will be surprised to learn the gains you can get by negotiating cleverly. SaaS software is a competitive market and vendors will be willing to provide you a price concession to earn your business and continue it. Make use of this chance to save some money.
Realize that the teaser rate is provided only for a short period. Learn about the total fee you need to pay after the initial discount ends. Also, calculate the long-term fee to know what you are getting into.
Frequently asked questions about Email Management Software
What is the best email management software?
The best email management software solution is NetHunt CRM. It adds an essential CRM-centric framework and workflow to your email management processes. This solution works closely with your Google accounts and apps. It extends their capabilities and turns them into a full-fledged email-based CRM suite.
With this, you can not only conduct better customer support but also streamline your sales process. Plus, you will be able to personalize your messages for a better marketing response.
Also, it includes team collaboration tools that can enhance your communication and coordinate tasks and schedules. These collaboration features are very intuitive to use. Efficiency will not get affected even if your team decides to work remotely. You can manage your email processes and campaigns anywhere in the world.
This easy-to-use platform includes additional features like merging contacts, follow-up automation, bulk updating, custom filter options, custom forms, and even multi-pipeline support among many others. There is a free trial available. But, if you want more powerful features like team performance analytics, check out their paid plans.
What are the benefits of email management software?
Here are the basic benefits of email management software:
- Uniform branding. Keep the company branding uniform across your digital touchpoints.
- Manage bulk emails. Be on top of hundreds of emails. Store, manage, and categorize them using tags, folders, and notes. Reply to customer concerns easily.
- Personalized interactions. Thanks to placeholder substitutions, the software can place your customer’s first or last name instead of placeholder words. Also, with a contact database complete with notes and conversation history, any agent will be able to continue to foster customer relationships without missing a beat.
- Increase collaboration. By having a singular platform for your professionals to work on, your team will have no choice but to collaborate on how to manage processes, tasks, and best practices. Also, with built-in collaboration tools such as messaging, commenting, and even concurrent editing, personnel won’t need to switch back and forth between apps.
- Measure and improve. Most email management software solutions have built-in analytics tools to help measure and improve various processes.
What are the features of email management software?
Here are the key features that a good email management software should have:
- Contact Management. Part of managing emails is managing contacts. That said, this feature is essential as you don’t just manage emails per se but the relationships your company has with its email contacts.
- Intuitive Interface. A mark of a good email management software solution is that it is intuitive enough for novice users to navigate through its interface the first time they see it. It is ideal that you can get to any of its major functionalities in just one to five clicks.
- Email Analytics. Choose a platform that can help you measure the performance of your email accounts and campaigns. Also, choose one with great reporting capabilities that give you access to these data in a highly-visual and easily-understandable manner.
- Personalized Bulk Emails. Send, store, and manage a multitude of emails in one singular hub. Also, make sure to choose an email management solution with personalization capabilities.
- Automations. Look for solutions that have automations for replies, email scheduling, task status updating, and notifications. This way, you won’t have to deal with menial and clerical tasks any longer.
What is the easiest email management software to use?
The easiest email management system to use is NetHunt CRM. It offers an intuitive interface that houses comprehensive features that turns your Gmail into a full CRM suite. It is perfect for Gmail users. And, just like Gmail, it is very easy to use. Using NetHunt CRM becomes second nature almost from the get-go. It is used by individual professionals, small teams, SMEs, and large enterprises.
Its comprehensive features include support for unlimited email tracking and campaigns, pipeline management, and lead management. Plus, you get a dedicated Customer Success Manager when you sign up for its paid plans.
What is a good free email management software?
One good free email management software is Gmail. This is basically the most powerful, easiest to use, free email platform in the world. What’s also great is that it integrates seamlessly with all Gmail productivity suite tools. So, you can turn this free platform into a completely digital business support system quite easily.
The email management platform per se is robust and powerful. It has instant messaging and video chat built-in. The solution features labels, tabbed inboxes, and conversation threading for easy categorization and recognition. It has a great contacts database and is integrated with many tools that can extend its use from Gmail Labs to individual third-party integrations.
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