Storythings

This week's Attention Matters newsletter by Matt Locke looks at attribution and distribution on the web. "But now we’re potentially entering the post-cookie era, the marketing industry is abuzz with conversation about zero party data - this is user data voluntarily given by your audience in response to surveys, questions or other contributions. This encourages brands to built direct connections with the audience, ask them questions that create value for the user as well as the brand, and then use the results to convert sales that can be directly attributed to the content the user engages with. If this is the future of digital marketing, it’s a remarkable about turn, in which the best strategy is to own as much of the user journey from distribution to attribution as possible. The problem is, that isn’t going to be easy to do at the kind of (illusory) scale the digital marketing industry has been used to over the last few decades." With HT's to Shareen Pathak (Toolkits), James Hercher (AdExchanger) #audiencebehaviour #attention #contentdistribution #attribution #zeropartydata #newsletter https://lnkd.in/ech53ha8

🎦 💻 💡 Another cracking Proper Fancy this month, co-hosted by C. James "Jamie" Gower and Hugh Garry! This month we discussed: - Spotify's white noise problem, which led to a conversation about Lo-Fi Girl (which is white noise, in a manner of speaking!) - Clown hierarchy in sitcoms, via the Rule of Three podcast by Jason Hazeley and Joel Morris - The new(ish) Vanity Fair format with Ayo Edebiri. - The Game Changer show from Dropout.TV, which funnily enough was the subject of a recent Formats Unpacked by our own Matt Locke - D&AD winners My Japan Railway and a video about the One Refugee Olympic Team - Lots of sound effects inspiration! - Cruising, a great Queer documentary podcast Thank you to Matthew Hawn, Ian Edgar, Ashley Pollak, Ronnie Higgins, Ayoola Jolayemi, Gill, Maria, Ruth Abigail Oliver, Susi O'Neill and everyone else who took the time to join us today! Some of the topics we shared are in the usual space to leave us comments below!

TODAY (Thursday) at 1pm, if you can make it! See you there.

This week's Can't Stop Thinking About is a content format that takes apart a song to see where the inspiration and samples came from. It's a bit like our very own Formats Unpacked but for music.

We commissioned six essays that were published in the Digital Works Conference printed programme, we are now also publishing them on the Substrakt website. The first essay we're sharing is from Storythings Director, Matt Locke. In his essay (https://lnkd.in/ecNQApCH), Matt examines the shifts in the ways that people find and access content and experiences online. Matt's view is that we are moving into the 'third era' of the web, and this presents opportunities (and challenges) for publishers to rethink how they build relationships with their audience. "We’re just about on the cusp between the end of the second era of the web, and the beginning of the third. Each era has been driven by a new technology that has changed the way that we find, share and use information. [...] Perhaps, in the next era of the web, we need to be a bit more humble. The numbers you’ll get will not be as big. This will be hard to communicate to stakeholders who have got used to five, six, or seven figure numbers. But as the technology ethnographer Tricia Wang said in an essay back in 2013, the peak of Web 2.0, we need thick data, not big data - “What is measurable is not the same as what is valuable.”" https://lnkd.in/ecNQApCH

If you were waiting for all episodes to be released before catching up on Phoenixed - the story of Canada’s biggest payroll disaster, the wait is over. Who will be held responsible for a $3 billion mess? Huge thanks to the entire team that worked on this and our brilliant client Melanie Pizzey 🟣🟣🟣 , Global Payroll Association (GPA) Grace Dobush, Kevin Sexton, Tobin Ng, Hugh Garry, Glen McGregor, Lyndsay Borgonon #podcast #globalpayroll #financialmess #storytelling #investigative https://lnkd.in/ejaDdZik

🎉 Happy #BetterBusinessDay! It’s time for businesses to decide – keep being part of the problem, or become part of the movement to create a better future. The Better Business Act will elevate the standards of what it means to be a business in Britain. Time to rise up and take action. Join Storythings and thousands of other UK businesses who #BackTheAct – sign up to join the #BetterBusinessAct coalition. 👇 Better Business Act , B Lab UK https://lnkd.in/dtiQYz8

A final episode to close Season 3 of Teachers Voices, hosted by Nina (Maria Luisa) Alonso PhD, looking at why children should be able to imagine better futures. Also, words from the winner of the Global Teacher Prize 2023 for all you teachers out there, one of the most noble careers there is.

This week, in Episode 5 of Phoenixed: what we often see governments do - no one wanted to be held accountable for the pay disaster in Canada. And then? Listen to Episode 5, The Fallout, of Phoenixed, our podcast for Global Payroll Association (GPA) and Melanie Pizzey 🟣🟣🟣. Grace Dobush, Tobin Ng, Glen McGregor

This week, in our series 'Can't Stop Thinking About...', we have our Audience Researcher Laura Sterian talking about an exhibition at the Serpentine that she saw recently, by artist Barbara Kruger. 'Thinking of 𝚈̶𝚘̶𝚞̶.̶ I Mean 𝙼̶𝚎̶. I Mean You.'  at Serpentine South is Kruger’s first solo institutional show in London in over twenty years. The link to the show's info is in the comments. Have you seen this exhibition yet? Let us know if you have, and if you have any other recommendations - we are always on the lookout for cultural stuff to do at Storythings! #cantstopthinkingabout #exhibition #serpentine #art #culture