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The Framing of Decisions and the Psychology of Choice

Amos Tversky and Daniel KahnemanAuthors Info & Affiliations
Science
30 Jan 1981
Vol 211, Issue 4481
pp. 453-458
DOI: 10.1126/science.7455683
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Abstract

The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts of preference when the same problem is framed in different ways. Reversals of preference are demonstrated in choices regarding monetary outcomes, both hypothetical and real, and in questions pertaining to the loss of human lives. The effects of frames on preferences are compared to the effects of perspectives on perceptual appearance. The dependence of preferences on the formulation of decision problems is a significant concern for the theory of rational choice.

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Published In

Science
Volume 211 | Issue 4481
30 January 1981

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© 1981.

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Published in print: 30 January 1981

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Stanford University, Stanford, California 94305
University of British Columbia, Vancouver, Canada V6T 1W5.

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  • Amos Tversky,
  • Daniel Kahneman
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The Framing of Decisions and the Psychology of Choice.Science211,453-458(1981).DOI:10.1126/science.7455683

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