Volume 44, Issue 1 p. 44-69

Credit Counseling to Help Debtors Regain Footing

JEFF JIANFENG WANG

JEFF JIANFENG WANG

Jeff Jianfeng Wang ( [email protected] ) is an Assistant Professor of Marketing at the College of Business, City University of Hong Kong, Kowloon, Hong Kong.

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First published: 04 March 2010
Citations: 17

The author gratefully acknowledges the research grant from City University of Hong Kong (SRG 7200069) for financial support.

Abstract

In-depth interviews with 22 debt-ridden consumers who are enrolled in debt management plans reveal the vulnerability they experience in various life domains. Additional interviews with 19 credit counselors and agency executives illustrate how the practices of a credit counseling agency can help indebted consumers regain their footing. This research sheds light on how consumers can recover from their vulnerable situations and what aids this process.

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