Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Abstract
Get full access to this article
View all access and purchase options for this article.
References
Cite article
Cite article
Cite article
Download to reference manager
If you have citation software installed, you can download article citation data to the citation manager of your choice
Information, rights and permissions
Information
Published In
Keywords
Authors
Metrics and citations
Metrics
Article usage*
Total views and downloads: 2027
*Article usage tracking started in December 2016
Altmetric
See the impact this article is making through the number of times it’s been read, and the Altmetric Score.
Learn more about the Altmetric Scores
Articles citing this one
Receive email alerts when this article is cited
Web of Science: 75 view articles Opens in new tab
Crossref: 89
-
Digital vs. Traditional Advertising and the Recognition of Brand Intan...
-
Do takeover premiums hurt post-acquisition performance? – Marketing ca...
-
The effect of customer asset strategies on acquisition performance in ...
-
Towards a more inclusive notion of values in acquisition research
-
An empirical investigation of the relationship between brand value and...
-
How do line extensions impact brand sales? The role of feature similar...
-
Marketing and bankruptcy risk: the role of marketing capabilities
-
Marketing capability and the turnaround of financially distressed firm...
-
When and Why Consumers React Negatively to Brand Acquisitions: A Value...
-
Linkage Between Brand Value and Firm Performance: An Empirical Examina...
-
On the alignment of competitive strategies for successful acquisitions...
-
Brand equity chain and brand equity measurement approaches
-
Customer Orientation and Financial Performance: Women in Top Managemen...
-
Brand Premium and Carbon Information Disclosure Strategy: Evidence fro...
-
Identity-Based Brand Control
-
Equal gains and pains? Analyzing corporate financial performance for i...
-
Brand valuation: how convergent (or divergent) are global brand rankin...
-
Consolidating Product Lines via Mergers and Acquisitions: Evidence Fro...
-
The Marketing Capability Premium
-
Unifying customer, product and brand performance management
-
CEO narcissism, brand acquisition and disposal, and stock returns
-
Brand actions and financial consequences: a review of key findings and...
-
Comment les fusions-acquisitions impactent-elles la satisfaction des c...
-
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hu...
-
Brand equity retention after rebranding: a resource-based perspective
-
Sports Sponsorship Announcements and Marketing Capability
-
Assessing the Financial Impact of Brand Equity with Short Time-Series ...
-
The non-linear relationship between brand diversification and hotel ow...
-
A Customer-based Perspective in Mergers and Acquisitions
-
What Drives Brand Equity? A Comprehensive Study of Price and Volume Pr...
-
Is Doing Bad Always Punished? A Moderated Longitudinal Analysis on Cor...
-
The complex firm financial effects of customer satisfaction improvemen...
-
The impact of mergers and acquisitions on brand equity: A structural a...
-
Payment choice of M&As: Financial crisis and social innovation
-
Are Brand Value and Firm Value Related? An Empirical Examination
-
Brand and Firm Value: Evidence from Arab Emerging Markets
-
Marketing capability and new venture survival: The role of marketing m...
-
LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of...
-
Identitätsbasiertes Markencontrolling
-
Determining the Motives and Behaviors of Brand Hate
-
Successive product generations: financial implications of industry rel...
-
Effects of mergers and acquisitions on brand loyalty in luxury Brands:...
-
Country Brand Equity: The Decision Making of Corporate Brand Architect...
-
Corporate social responsibility and idiosyncratic risk in the restaura...
-
Improvised Marketing Interventions in Social Media
-
Branding in a Hyperconnected World: Refocusing Theories and Rethinking...
-
The impact of unprofitable customer management strategies on sharehold...
-
The portfolios with strong brand value: More returns? Lower risk?
-
Brand valuation – examining the role of marketing on firm financial pe...
-
Researching marketing capabilities: reflections from academia
-
Seeking pleasure or avoiding pain: Influence of CEO regulatory focus o...
-
New product performance advantages for extending large, established fa...
-
The effect of brand diversification on IPO returns: An examination of ...
-
Dynamics between brand diversification and segment diversification on ...
-
Building a global corporate social responsibility program via mergers ...
-
Value Appropriation and Firm Shareholder Value: Role of Advertising an...
-
Defining and measuring social customer-relationship management (CRM) c...
-
The Dynamic Relationship Between Investments in Brand Equity and Firm ...
-
Financial Brand Valuation: A Semiotic Approach to Link Marketing and F...
-
Finanzieller Markenwert
-
Corporate Brands bei Mergers & Acquisitions integrieren
-
Ziele, Leistungsgrößen und Erfolgsfaktoren identifizieren und steuern
-
Selling, general, and administrative expense (SGA)-based metrics in ma...
-
Research on the relationship of the weaker enterprises post-merger bra...
-
Inventory agility upon demand shocks: Empirical evidence from the fina...
-
Brand management in mergers and acquisitions
-
The Impact of Mergers and Acquisitions on the Sales Force
-
Marketing Capabilities in International Marketing
-
Perceptions of justice and organisational commitment in international ...
-
Marketing research on mergers and acquisitions: a systematic review an...
-
Influencing Acquisition Performance in High-Technology Industries: The...
-
Market brand equity: lost in terminology and techniques?
-
Good times, bad times: the stock market performance of firms that own ...
-
Cross-Validation of Customer and Employee Signals and Firm Valuation
-
Corporate Social Responsibility and Shareholder Wealth: The Role of Ma...
-
Intellectual capital through the eyes of the consumer
-
Marketing Department Power and Firm Performance
-
Evolution of Marketing as a Discipline: What Has Happened and What to ...
-
Assessing the Total Financial Performance Impact of Brand Equity with ...
-
The Real Product Market Impact of Mergers
-
Planned Marketing Adaptation and Multinationals’ Choices between Acqui...
-
How Achieving the Dual Goal of Customer Satisfaction and Efficiency in...
-
Firm Value Creation through Major Channel Expansions: Evidence from an...
-
Asymmetric Roles of Advertising and Marketing Capability in Financial ...
-
The Effect of Brand Acquisition and Disposal on Stock Returns
-
The Impact of Brand Quality on Shareholder Wealth
-
What drives financial performance–resource efficiency or resource slac...
-
A Critical Review on Brand Equity Measurement Models
-
Evaluating the Financial Impact of Branding Using Trademarks: A Framew...
Figures and tables
Figures & Media
Tables
View Options
Get access
Access options
If you have access to journal content via a personal subscription, university, library, employer or society, select from the options below:
loading institutional access options
AMA members can access this journal content using society membership credentials.
AMA members can access this journal content using society membership credentials.
Alternatively, view purchase options below:
Purchase 24 hour online access to view and download content.
Access journal content via a DeepDyve subscription or find out more about this option.