Information About Your Use of Samsung Devices and Services
To display ads on Services, we collect, use and share the following information from your device(s) and from Samsung systems which communicate with your device(s):
- Device information
- Device identifiers and device characteristics (such as device manufacturer, model, operating system version, IP address, Advertising IDs, device connection status, selected language, country code, and mobile carrier). Samsung uses unique randomized, non-persistent, and resettable device identifiers, known as Advertising ID such as “Google Advertising ID” on Samsung mobile devices and “PSID” or “TIFA” on Samsung Smart TVs.
- App information
- The applications or Services you are using and contextual information relating to the content of the Services, for example information that the program you are watching is a comedy.
- Location information
- Non-precise location data and information about the area in which you are located, such as country or city.
- With your separate consent, we may process precise location data (such as GPS signal).
- Device usage and log information
- Technical, error and usage information such as a list of installed apps, app version, and app usage information.
- If you have a Samsung Smart TV, and provide your separate consent to both Interest-Based Advertisement Services, and Viewing Information Services, we may process your TV viewing history, including information about the networks, channels, websites visited, and programs viewed on your Samsung Smart TV and the amount of time spent viewing them.
- We may use automatic content recognition (also known as ‘ACR’) and other technologies in order to capture your TV viewing history when you enable Viewing Information Services.
- Ads interaction information
- Information about the delivery of ads and content including your interactions with Samsung Ads (e.g., the ads you click on).
- Privacy choices
- Information about your preferences regarding the processing of your data, based on the information you have received.
- Data supplied by third parties
- We may obtain and process information from third parties including: (a) IP addresses, device IDs and cookies to help identify an audience that a particular advertiser wishes to target; (b) information about specific audience interests or demographics that have been defined by a third party and can be matched to device IDs or other audience identifiers; (c) contextual information about third party applications and websites, and the types of content they provide, which again can be matched to audience identifiers; and (d) statistical information about you or your devices, such as generalized location and estimated age group.
- We obtain this information from advertisers, content publishers and commercially available sources such as our third-party service providers.
- We require these third parties to ensure that this information has been obtained in accordance with applicable law and can be provided to us for the purposes outlined in this Ads Privacy Notice.
- We obtain this information from advertisers, content publishers and commercially available sources such as our third-party service providers.
- We may obtain and process information from third parties including: (a) IP addresses, device IDs and cookies to help identify an audience that a particular advertiser wishes to target; (b) information about specific audience interests or demographics that have been defined by a third party and can be matched to device IDs or other audience identifiers; (c) contextual information about third party applications and websites, and the types of content they provide, which again can be matched to audience identifiers; and (d) statistical information about you or your devices, such as generalized location and estimated age group.