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Manage all of your social media in one place.
  • Professional

    per month
    • 1 User
    • 10 Social accounts
    • instagram facebook twitter youtube linkedin pinterest tiktok
    • Features included:

      Unlimited post scheduling

      Best time to post recommendations

      Canva integration

      Hashtag generator

      One inbox for all social accounts

      Custom analytics and reports

      Competitive benchmarking tool

      ... and much more!

    Learn more about Professional
  • Most popular

    Team

    per month
    • 3 Users
    • 20 Social accounts
    • instagram facebook twitter youtube linkedin pinterest tiktok
    • Everything in PROFESSIONAL, plus:

      Link in bio tool

      Suspend scheduled posts

      Team roles and permissions

      Assign DMs to teammates

      One custom-branded URL

      Automatic link tracking

      Up to $2,000 limit for post boosting

      ... and much more!

    Learn more about Team
  • Enterprise

    Custom
    • Starts at 5 users
    • Starts at 50 social accounts
    • instagram facebook twitter youtube linkedin pinterest tiktok

    • Everything in TEAM, plus:

      Approval workflow and asset mgmt.

      Advanced content curation

      Organic and paid campaign mgmt.

      Added automation tools in inbox

      Premium support

      Level up with these add-ons:

      + Social listening

      + Advanced analytics

      + Employee advocacy

      + Advanced inbox

      + Review management

    Learn more about Enterprise

*Prices displayed in , based on annual billing, but do not include applicable taxes.

Compare Hootsuite features side-by-side

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PROFESSIONAL
per month, billed annually

Most popular

TEAM
per month, billed annually
ENTERPRISE
Contact for pricing
Connect your accounts to publish, schedule, and manage all your content in one place.
10 20 50
The number of people who can collaborate through the Hootsuite dashboard.
1 3 5
Add more team members to collaborate with.
Does not include additional users Does not include additional users Add-on (per user pricing)
Connect all your social accounts to Hootsuite.
Does not include additional social accounts Does not include additional social accounts Add-on (per social account pricing)
Enable employee collaboration, streamline workflows, and manage permissions.
Does not include departmental organization Includes departmental organization Includes departmental organization

Publishing and scheduling

Create, schedule and publish an unlimited number of posts.
Includes unlimited posts Includes unlimited posts Includes unlimited posts
Draft, schedule and publish posts to maintain a steady stream of quality content.
Unlimited Unlimited Unlimited
Schedule a post to multiple networks or customize content for each network in the post.
Includes multi-profile scheduling Includes multi-profile scheduling Includes multi-profile scheduling
See all your scheduled posts in one place, and add or edit posts as needed.
Includes social content calendar Includes social content calendar Includes social content calendar
Collaborate with team members on your social content calendar.
Does not include social content calendar sharing Includes social content calendar sharing Includes social content calendar sharing
Ensure a consistent brand voice by reviewing messages before they’re sent.
Does not include approval workflows Does not include approval workflows Includes approval workflows
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok.
Includes recommended times to publish Includes recommended times to publish Includes recommended times to publish
Create a custom link in bio page and drive traffic from social to your websites.
Does not include hootbio Includes hootbio Includes hootbio
Use Bulk Composer to schedule and publish many posts at once.
Includes bulk scheduling Includes bulk scheduling Includes bulk scheduling
Shorten and add custom tracking parameters to links.
Includes link shortening and tracking Includes link shortening and tracking Includes link shortening and tracking
Use vanity URLs (sold separately) in your posts to brand your links and track metrics.
Does not include custom branded url (vanity url) 1 Unlimited
Setup link settings presets to automatically shorten and track links.
Does not include automated link tracking Includes automated link tracking Includes automated link tracking
Use the bit.ly link shortening and management platform with Hootsuite.
Does not include integrate with bit.ly Does not include integrate with bit.ly Includes integrate with bit.ly
Select the specific audience who can see your LinkedIn Page post.
Includes linkedin page target audience Includes linkedin page target audience Includes linkedin page target audience
Suspend scheduled posts and resume later.
Does not include suspend scheduled posts Includes suspend scheduled posts Includes suspend scheduled posts

Content curation

Set up search streams to monitor trends and surface content to share on social.
Includes content discovery streams Includes content discovery streams Includes content discovery streams
Add app integrations to Hootsuite to help you source, create, and share content.
Includes content apps Includes content apps Includes content apps
Add tags to outgoing posts to help you track the success of your published content.
Does not include outgoing message content tagging Does not include outgoing message content tagging Includes outgoing message content tagging
Get AI-powered hashtag suggestions based on the content and image of your post.
Includes hashtag suggestions Includes hashtag suggestions Includes hashtag suggestions
Find free stock images for your social posts right in Hootsuite.
Includes stock photo library Includes stock photo library Includes stock photo library
Optimize your images with built-in editing and sizing tools without leaving Hootsuite.
Includes digital media editing Includes digital media editing Includes digital media editing
Streamline your workflow by storing approved post templates and images for easy reuse.
Does not include asset and content library Does not include asset and content library Includes asset and content library
Access Canva’s design templates or create new visuals directly in Hootsuite.
Includes design with canva Includes design with canva Includes design with canva

Campaign Management

Plan, create, manage, and measure ad campaigns in one place. Even boost posts.
Does not include campaign planning Does not include campaign planning Includes campaign planning
Measure and compare campaign performance using predefined tags on all posts.
Does not include campaign tagging and reporting Does not include campaign tagging and reporting Includes campaign tagging and reporting

Messaging and customer service

Manage public, private, organic and dark post conversations in one place.
Includes all-in-one centralized inbox Includes all-in-one centralized inbox Includes all-in-one centralized inbox
Add contact notes or add notes to conversation history.
Includes contact management Includes contact management Includes contact management
Assign messages from different social streams to different teams in your organization.
Does not include team assignments Includes team assignments Includes team assignments
Avoid collision by seeing if another teammate owns a response, or is typing
Does not include agent collision Includes agent collision Includes agent collision
Stay on top of social activity and approvals with notifications.
Does not include dashboard notifications Does not include dashboard notifications Includes dashboard notifications
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow.
Does not include tags and tag automations Does not include tags and tag automations Includes tags and tag automations
Auto-resolve conversations based on rules you create to save time.
Does not include configurable auto-resolve conversations Does not include configurable auto-resolve conversations Includes configurable auto-resolve conversations
Use saved and suggested replies in Inbox to quickly respond to common customer messages.
Does not include saved and suggested replies Does not include saved and suggested replies Includes saved and suggested replies
Set business hours so your customers know when you are available
Does not include business hours Does not include business hours Includes business hours
Connect to CRM, set contact groups, VIP and cross-channel conversation history.
Does not include build complete contact profiles Does not include build complete contact profiles Includes build complete contact profiles
Automated responses based on keywords
Does not include auto-responder Does not include auto-responder Includes auto-responder
Auto-assign messages to the right individuals
Does not include skill based routing Does not include skill based routing Includes skill based routing
Measure customer satisfaction by sending CSAT surveys in customer’s languages.
Does not include csat surveys and notifications Does not include csat surveys and notifications Includes csat surveys and notifications
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more.
Does not include advanced inbox Does not include advanced inbox Add-on
Customize answers to specific high-volume questions with Conversational AI chatbot automation tool.
Does not include heyday faq conversational ai chatbot Does not include heyday faq conversational ai chatbot Add-on

Ads

Make organic posts more impactful by adding ad spend for higher visibility.
$500.00 limit $2,000.00 limit Unlimited
Plan, publish, and optimize your ad campaigns on Facebook, Instagram and LinkedIn.
Does not include social ads campaign management Does not include social ads campaign management 10 Ad profiles included (Add-on for more)
Paid and organic analytics for multiple social media channels.
Does not include social ads analytics & reporting Does not include social ads analytics & reporting Includes social ads analytics & reporting

Analytics

Get detailed metrics across your networks using Hootsuite Analytics.
Includes report templates Includes report templates Includes report templates
Organize, visualize, and share performance data in ways that best serve your team.
Includes customizable reports Includes customizable reports Includes customizable reports
Find out how your posts are performing and resonating with your audience.
Includes post performance Includes post performance Includes post performance
Get a detailed breakdown of your best times to publish
Includes best time to publish Includes best time to publish Includes best time to publish
Export your analytics reports in PDF or PPT.
Includes report export - basic Includes report export - basic Includes report export - basic
Export your analytics reports in CSV or XLSX.
Does not include report export - advanced Does not include report export - advanced Includes report export - advanced
A side-by-side comparison of the most important metrics for all your social networks.
Includes multiple networks reporting Includes multiple networks reporting Includes multiple networks reporting
Monitor brand awareness, engagement and conversion with pre-built report templates.
Includes performance by goal reports Includes performance by goal reports Includes performance by goal reports
Discover how you compare with others in your industry.
Includes industry benchmarking Includes industry benchmarking Includes industry benchmarking
Compare your social media performance against your competitors.
2 competitors 2 competitors 20 competitors
Automatically export a report & email it out on a recurring schedule.
Includes report export scheduling Includes report export scheduling Includes report export scheduling
Track team metrics to monitor customer response and resolution times.
Does not include team productivity reporting Does not include team productivity reporting Includes team productivity reporting
Customize logo on reports and enhance distribution.
Does not include advanced report customizations Does not include advanced report customizations Includes advanced report customizations
Understand the full results on your social channels with Hootsuite Advanced Analytics.
Does not include paid and organic roi reporting Does not include paid and organic roi reporting Add-on
Drive deeper engagement by monitoring what people are saying about your brand.
Does not include social listening Does not include social listening Add-on

Access & Security

Control which features and social accounts your team members have access to.
Does not include user access permissions Includes user access permissions Includes user access permissions
Integrate Proofpoint (formerly Nexgate) software for automated social security.
Does not include compliance integrations Does not include compliance integrations Add-on
Set custom user permissions for access to social networks
Does not include custom user access permissions Does not include custom user access permissions Includes custom user access permissions
Get access to all your Hootsuite products with one username and password.
Does not include single sign-on (sso) Does not include single sign-on (sso) Includes single sign-on (sso)

Training & success

Access to resources to use Hootsuite to achieve your business objectives on social
Does not include standard service Does not include standard service Includes standard service
The ultimate service for organizations to get more from social--faster.
Does not include premier service Does not include premier service Add-on
Consulting, customized training, and specialized onboarding.
Does not include customized consulting and training Does not include customized consulting and training Add-on

Integrate your organization

Connect your existing tools and find new ones to make your social media life easier.
Includes access to free apps Includes access to free apps Includes access to free apps
Connect your existing tools and find new ones to make your social media life easier.
Paid Paid Includes access to premium apps

Do more on social

Empower employees to share your posts across their own social networks.
Does not include employee advocacy Does not include employee advocacy Add-on: 25 employees free (Optional)
Empower your teams with Hootsuite’s powerful social selling products.
Does not include social selling Does not include social selling Add-on
Empower your teams with Hootsuite’s social and messaging engagement platform.
Does not include social customer care Does not include social customer care Add-on
Monitor brand reviews alongside social mentions in Hootsuite.
Does not include review management Does not include review management Add-on

Hootsuite is trusted by 22+ million users in 175+ countries for managing social media

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Frequently Asked Questions

  • Will I be charged at the end of my free trial?

    You'll have 30 days free to test out Hootsuite. At the end of your trial, regular billing begins and you'll be charged. You can avoid charges by canceling any time before your trial ends.

    What forms of payment do you accept?

    We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.

    What is a monthly ad spend limit for boosting content?

    A monthly ad spend limit is how much you can spend each month for all your boosted posts.

    What happens if I reach my monthly ad spend limit?

    Once you’ve reached your monthly ad spend limit, you’ll receive a notification that you have the option to upgrade your Hootsuite plan in order to continue to maximize the impact of your posts.

  • How much does Hootsuite cost?

    Hootsuite pricing is tiered based on your plan type. Paid plans start at for a Professional plan and range up to for a Team plan. Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.

    Will I be notified before my free trial ends?

    Yes, you'll receive an email notification to warn you. You can cancel any time during your free trial to avoid any charges.

    What do you mean by a “social profile”?

    Social profiles are accounts (such as an Instagram account, your personal Twitter account, or a Facebook Page). With Hootsuite, you can manage multiple accounts—such as five Instagram accounts, three Twitter accounts, and two Facebook Pages—from one dashboard.

    Let’s say you choose our Teams Plan. You could manage up to 20 different accounts from one dashboard—for example, 20 different Facebook Pages for 20 different clients. You can share access to these accounts by adding team members, helping everyone work together.

    Does Hootsuite offer discounts for nonprofit organizations?

    Yes, we offer a discounted rate for nonprofits on our Professional or Team plans. See if your organization qualifies by applying here.