AMA

Digital audio adspend is up 12% YoY, driven by a 23% surge in podcasts, which begs the question: what’s happened to the rest of the sector? Richard Williams explains why it’s time for brands to dial up and plug in, as featured in Marketing Beat. https://lnkd.in/d-ceE7Hm #AudioAdvertising #DigitalAudio #Podcasts #Streaming #DynamicCreative

One month to go until the AMA team are Cannes! ☀⛵ To arrange a catch up over a glass of rosé, get in touch with a member of the team. #CannesLions2024

AMA has ranked 3rd in Campaign UK's Best Places to Work 2024! 🥉🎉🧑💻 It's our second year in a row featuring in the top 100 and our highest finish to date. Link to the full list and article in the comments below ⬇️ #BestPlacesToWork #AudioAdvertising

Despite AdSpend growth YoY, audio advertising remains undervalued by most brands. The latest IAB AdSpend figures show audio spend was up 12% (UK) and 19% (US) in 2023, outpacing the wider digital advertising industry in both markets. But new research by Thinkbox, EssenceMediacom, Wavemaker, Mindshare and Gain Theory has shown that audio is still undervalued. 'The New Business Case for Advertising' analysed econometrics studies for over £1.8bn of media spend from 141 brands between 2021-2023. Audio was one of a handful of channels shown to have an outsized impact on profit ROI. Thanks to Andrew Tindall for the Payback & Share graph below. #AudioAdvertising #DigitalAudio #DynamicCreative

🎉 Last week, the AMA team celebrated a record-breaking Q1! Big shoutout to our teams in London and New York for their hard work 💪 Bring on the rest of the year 👊🚀 #AudioAdvertising #DigitalAudio #DynamicCreative

How did the LEGO Group use data to match listeners with their ideal sets? For April's Solution Spotlight, we've chosen this campaign from Lego. They used audience-level data to match listeners with sets from across their range and dynamically share stories that sparked imagination. Hear the ad for yourself: Version 1: https://lnkd.in/gaeD9CiU Version 2: https://lnkd.in/gWwvpNyF #SolutionSpotlight #DynamicCreative #AudioAdvertising #DigitalAudio #Lego #AudienceData

New IAB AdSpend just dropped. Here's the headline: ⬆️ Total adspend is up 11% ⬆️ Digital audio is up 12% ⬆️ Podcast is up 23% ⬆️ Streaming is up 4% Whilst audio continues to outpace the wider industry, the growth has been driven by podcast ads, which have closed the gap with streaming. IAB UK #AdSpend2023 #DigitalAudio #AudioAdvertising

The AMA team will be at The Future of Audio & Entertainment on Thursday - AI and personalisation are set to be hot topics. See you there 🫡 https://lnkd.in/eA4uddKp

New research from Sounds Profitable highlights the impact of podcast ads vs other digital channels, notably CTV and YouTube. Here are our top 3 takeaways: 1️⃣ 71% of podcast listeners are willing to learn more about the brands that advertise on podcasts - higher than any other medium. 2️⃣ Podcast listeners are more attentive to ads - Podcasting led other media tested in the percentage to listen "all the way through" the ads on podcasts 3️⃣ Average positive differentials for the average metrics across all five brands were led by weekly podcast listeners: — Awareness – +5% (CTV and YouTube were both +2%) — Favorability – +4% (CTV and YouTube were both +1%) — Consideration – +5% (CTV +3%, YouTube +2%) — Purchase – +9% (CTV and YouTube were both +3%) Check out the full report here: https://lnkd.in/gTghKnkZ #AudioAdvertising #PodcastAdvertising #DigitalAudio #DynamicCreative

We're looking for a Senior Sales Manager to join our team in the UK 🇬🇧🤝 If you are an experienced salesperson with a track record of building agency relationships, check out the job description below. https://lnkd.in/ec3bFQME #Hiring #SeniorSalesManager #Sales #AudioAdvertising