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The DSP and SSP are the light and dark of programmatic advertising; they are impossible to separate and are always in balance. In this article, we analyze how this programmatic dichotomy is kept, or if we'd have to put it simply: 🚀What are the main differences between DSPs and SSPs; 🚀Why do people confuse those with a DMP; 🚀Which features should you look for in each of these ad tech platforms; DSP, SSP, DMP – this article is almost like a 3-in-1 coffee, so why not check it out?

Sneakers and basketball manga? Animated real cars? Bike commercials? These are not what we usually post here, but this month’s newsletter is built different💪💪 💪 We’re talking about #anime in advertising: impressive collaborations, tips for advertisers, and, of course, a hell lotta memes! The range of information is accessible even if the only “anime” you’ve watched is the first Avatar TLA episode, so you don’t have to know every hand seal in Naruto to enjoy this one🤌 What are you waiting for? Click the article below!

Programmatic is the king, and there’s simply no denying that. Missing out on the power of automated media buying operations is irrational, to say the least. But how do you get into the game without knowing what this DSP talk is all about? More importantly, how do you choose a single DSP when there are as many vendors as the stars in the sky during the dark summer night? We’re here to help! In this new article, we discuss: 🚀DSP vs SSP, in short; 🚀How programmatic works; 🚀Which DSP type to choose; 🚀Top 5 DSPs on the market right now (in our opinion) Click and choose the DSP most suitable for you here👇

“How much does an ad cost?” In our previous chapter, we established that this can only be determined by pricing models. We’ve already discussed the most usual ones like CPA, CPM and CPC; today, let’s dive into something a bit more exotic 😎

For you to understand the targeting specifics, you need to start with the million-dollar question: "How programmatic advertising differs from social media advertising?" I would say comparing programmatic targeting is like comparing an epic sword fight to a friendly game of ping pong. What is a sword fight, and what is ping pong in this situation – it's up to you. Created a table for you with a comprehensive comparison between Facebook, Google and Programmatic targeting, feel free to save it and use 🔥

If an ad server and a DSP seem to be the Marvel and DC of the programmatic advertising universe, you came to the right place. Because they're not. The sooner you figure out the difference between a DSP and an ad server, the sooner you'll get the most out of your digital ad campaigns. Check out our complete guide on Ad Sever vs DSP here 👇

𝘊𝘩𝘪𝘭𝘭, 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘪𝘯𝘵, and 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨– not the characteristics you often hear about ad tech podcasts, but here we are! In the new episode of the Programmatic Digest podcast, the host, Helene Parker, and our beloved CSO, Sergey Shchelkov, have a fruitful discussion on: 🚀The ad agencies’ scaling problems; 🚀The importance of trial periods for growing companies; 🚀Barriers to in-housing;  🚀Honesty and transparency in sales. Make 40 minutes of your day a bit brighter – hear it out!

Programmatic targeting is like having a perfectly guided missile that precisely locks onto your desired audience😎 With programmatic targeting, you can unleash the power of data-driven strategies to create ad campaigns that hit the bullseye every time🎯 So, get ready to reveal the techniques and types of programmatic targeting and delve into the nitty-gritty details in this video with our Angelina Lugova.

We're diving into the world of programmatic myths today; we do have some myths to debunk! It's like peeling back the layers of digital onion 🧐 So grab your favorite beverage, cozy up, and let's get real about what programmatic advertising is all about. 👉 Myth #1: Programmatic advertising is just for big brands. 🔍 Debunked: Programmatic is accessible to businesses of all sizes. In fact, small and medium-sized enterprises (SMEs) are increasingly apply programmatic. According to eMarketer, in 2023, 72.5% of digital display ad spending in the US was via programmatic, with businesses of all scales benefiting from its targeting capabilities. 👉 Myth #2: Programmatic lacks transparency. 🔍 Debunked: Transparency is a cornerstone of programmatic advertising. With advanced tools and technologies, advertisers can track every aspect of their campaigns, from ad placement to performance metrics. Most programmatic platforms offer detailed insights into ad performance, audience targeting, and ad placements, ensuring transparency at every step. 👉 Myth #3: Programmatic ads are prone to ad fraud. 🔍 Debunked: While ad fraud is a concern in digital advertising, programmatic platforms have robust fraud prevention measures in place. According to a study by White Ops and the Association of National Advertisers (ANA), sophisticated invalid traffic (SIVT) rates in programmatic advertising dropped to 1% in 2021, showing the effectiveness of their anti-fraud efforts. 👉 Myth #4: Programmatic is too complex and requires extensive expertise. 🔍 Debunked: While programmatic advertising involves advanced technologies, modern platforms offer user-friendly interfaces and intuitive workflows, making it accessible to marketers with varying levels of expertise. Additionally, resources like Google's Academy for Ads provide comprehensive training courses on programmatic advertising. 👉 Myth #5: Programmatic advertising is impersonal and lacks audience targeting. 🔍 Debunked: On the contrary, programmatic advertising enables highly targeted campaigns, reaching specific audience segments based on demographics, interests, and online behavior. Advanced algorithms analyze vast amounts of data in real-time, allowing advertisers to deliver personalized messages to the right audience at the right time, driving better engagement and conversion rates. So there you have it, folks! Let's kick those programmatic myths to the curb and embrace the awesome power of data-driven advertising. Share any programmatic myth you heard in the comments, and we make a big list of them to remember and not to fall into that trap😉 Check this in-depth article about programmatic to unlame it👇 https://lnkd.in/eMNS2xHj

CTC vs. VTC, viewable vs. served impressions, CTR vs. ad clicks – if you know the detailed differences between each of these, you are really cool (and a bit of a nerd too). If you don’t, no worries. Even ad tech gurus often get lost in the ocean, which is ad server metrics. Our new article is your bulletproof cheat sheet for each and every question regarding ad tech metrics. This colossus of useful content dissects: ✨ What clicks, conversions, fill rates, impressions, and many more metrics mean ✨ Which pricing model you should use in combination with each metric ✨ How metric tracking works on the tech side No jokes, this one’s really huge; feel free to find the answers to any of your ad metric questions here!