Opt Out Advertising

📖 Read our latest article "𝐂𝐨𝐨𝐤𝐢𝐞𝐬 𝐃𝐞𝐥𝐚𝐲 ‘𝐁𝐨𝐧𝐮𝐬’: 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 𝐢𝐧 𝐂𝐨𝐧𝐬𝐞𝐧𝐭𝐥𝐞𝐬𝐬 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠".   ⌛️ Take advantage of the extra time Google has provided, due to the delay in third-party cookie deprecation, to prepare for the upcoming changes. 🔍 Discover insights into the market’s shift towards increased privacy awareness, understand the differences between consentless and cookieless advertising, and explore the opportunities these changes have to offer.   #OptOutAdvertising #CookieDeprecation #Consentless #Cookieless #OnlineAdvertising #Innovation

Although AdWeek is still ongoing, we are already looking forward to attending the Programmatic Pioneers Summit next week in London🌟 💡 For those interested in our consentless solution, please note that Katie Le Ruez, Director of Digital at The Guardian, will be presenting their consentless case study on Thursday the 23rd. 📍 Will you be joining us there? #OptOutAdvertising #ProgrammaticPioneers #Innovation #Consentless #OnlineAdvertising

#AWEurope officially started today in London! 👋 Will you be joining us this week? 🌟 We are excited to connect with more online advertising professionals and discuss the future of online advertising opportunities. Feel free to reach out to schedule a chat! #AdvertisingWeekEurope2024 #AdWeekLondon #OnlineAdvertising #Consentless #OptOutAdvertising

🚀 We are very happy to introduce 2(!) new Opt Out'ers in our UK Office: Ben Rosser, as Head of Sales UK, and Ryan Alexander, our newest Sales Manager. Ben will leverage his expertise to drive our growth and enhance our partnerships. On joining us, Ben said, "𝘑𝘰𝘪𝘯𝘪𝘯𝘨 Opt Out Advertising 𝘪𝘴 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘣𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘧𝘰𝘳𝘦𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨. 𝘐'𝘮 𝘦𝘢𝘨𝘦𝘳 𝘵𝘰 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘧 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦 𝘸𝘪𝘵𝘩 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 𝘢𝘵 𝘪𝘵𝘴 𝘤𝘰𝘳𝘦." Ryan brings a fresh perspective to our team. Ryan shared his enthusiasm, stating, "𝘐'𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘫𝘰𝘪𝘯 Opt Out Advertising 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺'𝘴 𝘮𝘪𝘴𝘴𝘪𝘰𝘯. 𝘐 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘧𝘰𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘴𝘵𝘳𝘰𝘯𝘨 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘜𝘒 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴." Welcome to the team Ben and Ryan! 🤝🎉  #WelcomeBen #WelcomeRyan #DigitalAdvertising #PrivacyFirst #OnlineAdvertising #TeamExpanding

Have you checked out The Guardian's latest update? They have introduced a new "Reject all" option, which is a significant step towards enhancing user privacy and transparency 🛡️ 🎙️Katie Le Ruez , Director of Digital at The Guardian states: "𝘞𝘦 𝘵𝘳𝘦𝘢𝘵 𝘰𝘶𝘳 𝘳𝘦𝘢𝘥𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘧𝘢𝘪𝘳𝘯𝘦𝘴𝘴, 𝘨𝘪𝘷𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘰𝘷𝘦𝘳 𝘩𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘥𝘢𝘵𝘢 𝘪𝘴 𝘶𝘴𝘦𝘥. 𝘞𝘦 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘯𝘰 𝘯𝘰𝘯-𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘰𝘰𝘬𝘪𝘦𝘴 𝘢𝘳𝘦 𝘢𝘤𝘵𝘪𝘷𝘢𝘵𝘦𝘥 𝘶𝘯𝘵𝘪𝘭 𝘳𝘦𝘢𝘥𝘦𝘳𝘴 𝘮𝘢𝘬𝘦 𝘢𝘯 𝘢𝘤𝘵𝘪𝘷𝘦 𝘤𝘩𝘰𝘪𝘤𝘦 𝘰𝘯 𝘰𝘶𝘳 𝘤𝘰𝘯𝘴𝘦𝘯𝘵 𝘣𝘢𝘯𝘯𝘦𝘳". In line with ICO guidelines, this policy underscores our shared vision for a privacy-first advertising future 🌍 🌟 We are thrilled to continue working with The Guardian to drive the industry forward to embrace similar practices that respect user privacy and build trust. For more detailed information, make sure to read the article below ⬇️ #Consentless #RejectAll #Cookieless #OnlineAdvertising #OptOutAdvertising #OnlinePrivacy

🎉 This is a winning week! Opt Out Advertising is recognized as 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗗𝗲𝗺𝗮𝗻𝗱 𝗦𝗶𝗱𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗺𝗲𝗿𝗰𝗲 𝗧𝗼𝗽 𝟭𝟬𝟬🏆 We received an impressive 4.5 Star Rating in the 'Media & Advertising' category ⭐⭐⭐⭐ ✨ This recognition underscores our dedication to providing privacy-focused advertising solutions in a time when data protection and user consent are more important than ever. 🙌 We'd like to thank our DSP clients and publishers for their support, and give a special shout-out to the Opt Out team for their hard work and commitment to excellence.   #EmerceTop100 #PrivacyFirst #OnlineAdvertising #OptOutAdvertising #Innovation #Consentless

🏆 Nominated as Best Media Technology Partner!🏆 We are excited that we have been nominated for the AOP Association of Online Publishers Awards 🎉 🌟 Our work with leading publishers like The Guardian has demonstrated the immense potential of consentless inventory. In collaboration with brands like Vitality and ABN AMRO Bank N.V., proving that effective advertising can respect user privacy. Honored by this recognition of our innovation and dedication. Here's to leading a new standard in advertising! 🚀 #AOPAwards #DigitalPublishing #PrivacyFirst #AdTech #Innovation #OptOutAdvertising #OnlineAdvertising

🎉 It's our Birthday! We are celebrating 3 years of Opt Out Advertising🌟 📸 Our journey began with a small team in The Netherlands, with the mission to improve online advertising. Now, we're expanding across Europe and have a team in the UK, pioneering privacy-conscious advertising. 🚀 We have partnered with top publishers like The Guardian and are proving that privacy-friendly inventory is equally impactful. 🥳 We are grateful to every team member, partner, and client who believed in our vision of a privacy-first digital advertising landscape. So, let's celebrate this special day and cheers to many more years of success! #Anniversary #OptOutAdvertising #Consentless #FutureProof #OnlinePrivacy #OnlineAdvertising #Celebrating

Finally there's clarity about the 'Pay or Consent'-model ❌ Spoiler Alert: it's not an option for large online platforms. According to the European Data Protection Board and the Autoriteit Persoonsgegevens (Dutch DPA), there should be a third choice in place whereas your personal data will not be used for behavioural advertising. ✔At Opt Out Advertising this is the core of our business: serving ads without the use of personal data. Curious about how our solution works? Don't hesitate to reach out! #Consentless #OnlineAdvertising #OnlinePrivacy #OptOutAdvertising

The Future of Digital Publishing: All About Inclusivity and Accessibility 🌐 "As digital content consumption reaches all-time highs, it begs the question: How inclusive is the digital publishing industry?” AOP Association of Online Publishers' most recent article highlights crucial steps on how digital publishers can enhance diversity and accessibility within their sector. 📘 💡In this article, Linda Worp shares our insights on changing the publishing landscape. Our approach includes promoting access-to-content for all, a privacy-first approach, which strengthens trust and brand loyalty 🌍 Check out the detailed article through the link below 👇 #DigitalPublishing #Inclusivity #PrivacyFirstAdvertising #MediaInnovation #AccessForAll #AOP #AskTheAssociates