Pixalate

📌 E-Planning has announced an expanded business partnership to use Pixalate's Media Ratings Terminal (MRT), which it calls 'a breakthrough in risk management for compliance, privacy, and ratings across #CTV, mobile apps, and websites'. Full announcement here: https://pixal.at/3wxJ8tR

🔎 See where companies like OpenX, TripleLift, and Sovrn rank in Pixalate's Q1 2024 Global Seller Trust Indexes. 💻 Desktop and Mobile Web Seller Trust Indexes North America: https://pixal.at/3ysl1gH #LATAM: https://pixal.at/3K7NiM8 #APAC: https://pixal.at/4avTqZc #EMEA: https://pixal.at/44OMDbT Global: https://pixal.at/3KafXQL 📺 CTV Seller Trust Indexes #Samsung: https://pixal.at/3ViiBdL Amazon Fire TV: https://pixal.at/4bHwxDh Roku: https://pixal.at/3K9pO9p 📱 Mobile Seller Trust Index (Mobile In-App) https://pixal.at/3WJRaKT The indexes are the comprehensive global seller quality ratings and rankings for #programmatic advertising according to Pixalate research. Jalal Nasir Amit Shetty Brooke Huntley Melwin James Poovakottu Patrick McClure Hawn Smith

📍 Pixalate's April Top Grossing CTV App Data Out Now --> (NA): Hulu led in ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $158 million through open programmatic advertising. REPORT ➡ https://pixal.at/3Uyc5Og (LATAM): ViX, Inc. took the top spot on Apple TV, bringing in an estimated $7k in ad revenue through open programmatic advertising. REPORT ➡ https://pixal.at/3wK8Qv7 (APAC): YuppTV Inc. led on #Samsung TVs with an estimated $45k in open programmatic ad revenue. REPORT ➡ https://pixal.at/44FcsLC (EMEA): A Seattle Church app emerged as the top earner on Roku, generating an estimated $26k in ad revenue through open programmatic #advertising. REPORT ➡ https://pixal.at/3UyclwI Jalal Nasir Amit Shetty Brooke Huntley Melwin James Poovakottu Patrick McClure Hawn Smith

📍 Pixalate's April Ad Fraud Research: - Cooking Channel Go (28%) had the highest IVT risk among Amazon Fire TV apps, as measured by Pixalate - OXYGEN [Oxygen Media] (24%) had the highest IVT risk among Apple TV apps, as measured by Pixalate Download the reports to view the latest #CTV invalid traffic rates across popular CTV platforms. ➡ Apple TV: https://pixal.at/3wlNB2Q ➡ #Samsung Smart TV: https://pixal.at/4beZTsW ➡ Amazon Fire TV: https://pixal.at/4dwcnOt ➡ Roku: https://pixal.at/3WWyV59 Jalal Nasir Amit Shetty Melwin James Poovakottu Patrick McClure Hawn Smith

Why is it important to see the top Bundle IDs for #CTV apps? ✅ Properly mapped #BundleIDs facilitates better tracking/targeting/campaign measurement ✅ Bundle ID transparency is necessary to mitigate #adfraud Pixalate's Bundle ID to App Store ID mapping APIs promotes data fidelity. In April's Top 100 CTV Bundle ID Rankings, Pixalate identifies the most popular Bundle IDs for open #programmatic advertising across the most popular CTV platforms. 💡 Key Findings: On Amazon Fire TV, the top 100 Bundle IDs map to 91 distinct CTV apps On Roku, the top 100 Bundle IDs map to 67 distinct CTV apps On Apple TV , the top 100 Bundle IDs map to 100 distinct CTV apps On #Samsung Smart TV, the top 100 Bundle IDs map to 59 distinct CTV apps Download the rankings for: #Amazon Fire TV ➡ https://pixal.at/3y9ICTp #Roku ➡ https://pixal.at/3WzJKcR Samsung Smart TV ➡ https://pixal.at/44yUNoI Apple TV ➡ https://pixal.at/3QHfusT Jalal Nasir Amit Shetty Melwin James Poovakottu Patrick McClure Hawn Smith

Q: What is the est. global #CTV ad spend in Q1 2024❔ ❔ A: $4.4 billion (+2% YoY growth) 📣 📍 New Reports from Pixalate: Global Q1 2024 CTV Ad Supply Chain Trends Report: https://pixal.at/4dpszkt Key global findings: 🕕 Continued lead of #Roku in device market share (48%) 🍎 Notable YoY growth for Apple TV device market share (+54%) 📉 Lowest measured global CTV #IVT rate since Q3 2022 (12%) ⬇ Download the reports to see regional trends, device adoption, #adfraud risk, and app store insights across Amazon Fire TV, Apple TV, #Samsung Smart TV, and Roku. 🗺 Regional reports ↙ North America: https://pixal.at/4dv2PD4 LATAM: https://pixal.at/3WyeFX8 #APAC: https://pixal.at/3UxjrBx EMEA: https://pixal.at/3Wy5Fl0 Jalal Nasir Brooke Huntley Amit Shetty Alba Del Villar Olano, PhD Melwin James Poovakottu Patrick McClure Hawn Smith

➡ Programmatic #Ad Industry First ➡ Pixalate Report: 46% of CTV Bundle IDs are fraudulent and/or malformed, wasting $150M in ad spend in Q1 '24. 💡 Pixalate's data science team analyzed +1.8B #advertising impressions across +16k CTV Bundle IDs mapped to over 6k unique #CTV apps in March 2024 to compile this new research. ⤵ Stay informed and download Pixalate's MALformed And #Fraudulent #BundleIDs (MALAFIDE) Risk #Report for CTV Advertising today to see the latest insights. - Amazon Fire TV: https://pixal.at/3Uykktw - Roku: https://pixal.at/3UOxxzS - #Samsung Smart TV: https://pixal.at/4dtsPPi - Apple TV: https://pixal.at/3UxnFcf Jalal Nasir Amit Shetty Melwin James Poovakottu Patrick McClure Hawn Smith

📍 WEEK-IN-REVIEW - latest Q1 2024 research and findings from Pixalate: 1️⃣ #CTV Device Market Share Report ⚪ Global: https://pixal.at/4a2n6gj ⚪ #LATAM: https://pixal.at/3UGBZ3D ⚪ #EMEA: https://pixal.at/3JIopX1 ⚪ North America: https://pixal.at/44mJhNf 2️⃣ #Delisted CTV Apps Report ⚪ Global: https://pixal.at/4aWtEOT 3️⃣  #MFA Webinar - On Demand ⚪ https://pixal.at/3Um8xyn 4️⃣ Top Grossing #Mobile Apps ⚪ Google Play Store: https://pixal.at/4dmxT8i ⚪ Apple App Store: https://pixal.at/3JDOs1R More Pixalate reports and data here: https://pixal.at/4dqUUH5 Jalal Nasir Amit Shetty Brooke Huntley Melwin James Poovakottu Patrick McClure Hawn Smith

🔎 See where companies like Connatix, Nexxen, and Siprocal rank in Pixalate's Q1 2024 Global #CTV Supply Side Platform (SSP) Market Share Reports. ☑ Roku: https://pixal.at/3Qi5I0i ☑ #Samsung Smart TV: https://pixal.at/3Ua0CUQ ☑ Apple TV : https://pixal.at/3xQN4WY ☑ Amazon Fire TV: https://pixal.at/44gj56L Click the links above to see all of the #data available at pixalate.com. Jalal Nasir Amit Shetty Melwin James Poovakottu Patrick McClure Hawn Smith

Pixalate recently hosted a webcast on Made-for-Advertising (MFA) websites. Topics discussed: 🕵️♀️ Detecting MFA websites 📈 Ad spend, viewability & #IVT rates 💡 Solutions to combat MFA challenges 🎧 Listen to the webcast replay here: https://pixal.at/3Um8xyn ⬇ Download our MFA reports to get up-to-speed on the discussion ⬇ October 2023 #MFA Report: https://pixal.at/3JUEOrP March 2024 MFA Report: https://pixal.at/4bfyneb October 2023 MFA #CTV Report: https://pixal.at/3wfNF3O