Hearst reposted this
Michael Irenski, Vice President of Programmatic Revenue at Hearst Newspapers, was recently featured on The Current Podcast from The Trade Desk where he provided an insightful bird’s-eye view of the state of journalism in the United States. In the podcast, Michael underscores the vital role of local journalism and how Hearst Newspapers thrive by focusing on community-specific stories. With a passion likened to covering high school sports "as if it’s the NBA," he highlights the uniqueness of our local coverage. Michael discusses both the obstacles and opportunities facing the industry, including the impact of Big Tech and keyword blocklists. Despite these challenges, he remains optimistic about the future of our newspaper businesses, which continue to innovate and serve communities after 137 years. 🔗 Listen to the full episode via https://bit.ly/3V08LwL to hear more about how advertising and strategic innovation are important in supporting healthy newsrooms—plus, discover why Popeye the Sailor Man might just be our secret weapon! #hnpvoices #hnp #hearst #hearstnewspapers #journalism #openinternet #advocacy #digitaladvertising