How to Test Every Kind of Makeup
Photos: David Cook, CN Digital Studio, David Cook (3), Roger Cabello, CN Digital Studio, Dan Drury Studio, CN Digital Studio (3)
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1/11Powder
When you can test it at the store: This one is easy, because everyone should be using the same type of powder: translucent. You want something with absolutely no color, says Murphy. "Brush a generous amount on the back of your hands, and it should become invisible," he says. Bonus: You can use it over your eye shadow to make it last longer and under your eyes to stop mascara from smudging.
When a sample isn't available: Look for words like "invisible" and "translucent." If they're not there, move on.
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2/11Foundation
When you can test it at the store: You know how you've been testing foundation on your jaw for years? Well, don't. Your neck has more uniform color than your face, so start there, says makeup artist Troy Surratt. You'll wind up with the most natural-looking color and avoid any obvious demarcations along the jawline later on.
When a sample isn't available: Bring a bottle of your favorite foundation with you and look for the closest match. If you've already tossed yours, then reading the label is almost as important as looking at the color of the bottle, explains makeup artist Ashleigh Ciucci.
First, narrow down the selection by finish:
• If your skin is oily or combination, look for formulas that say they're balancing, matte, or cream-to-powder.
• If your complexion is normal or dry, pick satin, cream, or luminous finishes.
Now, choose the shade:
• If your skin has pink undertones, pick shades with names like ecru, beige or cream.
• If you've got golden undertones, look for ivory, buff or tan, says Ciucci.
• Rule out anything that looks pink in the bottle—it will look obvious against almost any skin tone. "Almost everyone has some yellow in their skin," says makeup artist Quinn Murphy.
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3/11Concealer
When you can test it at the store: Try on the shade that you're drawn to first, as well as the ones that are one shade lighter and darker, says Ciucci. Swipe them on your inner wrist to find your best color match, and wash well afterward. Consider investing in two concealers: peach- and pink-based liquid concealers work on undereye circles but won't do much for pimples; yellow-based solid ones (the kind that come in compacts or pots) cover blemishes but cake (and accentuate lines) under the eyes.
When a sample isn't available: Read the label and err on the light side. Most drugstore concealers come in light, medium, and dark, which is a no-brainer. "If the shade is a little too light for you, just dab some of your foundation on top," suggests Murphy. Look for buttery, yellow-tinted shades to cover zits. Words like "brightening" and "highlighting" signal good undereye concealers, adds Ciucci.
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4/11Blush
When you can test it at the store: Try it on the back of your hand, but if you usually wear foundation, make sure you wear it to the store—blush will adhere differently to clean skin, says Ciucci. Layer blush on top using a brush (if you're choosing powder) or your fingers (if you're buying a cream).
When a sample isn't available: A cream formula is the safest bet, since they look more natural than powders. Choose pink or rose shades for fair skin, and raisin or mauve for medium to dark complexions. "Don't be afraid of colors that look bright in the packaging," says Ciucci. "They will often sheer out on your skin."
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5/11Highlighter
When you can test it at the store: Use a big fluffy brush to try powder formulas on the back of your hand, and your fingers to blend in cream or liquid highlighters. Hold your hand up to the light to make sure there's no obvious shimmer or glitter—if it looks cheesy on your hand, it will look even worse on your face. Champagne is the easiest shade for all skin tones to pull off.
When a sample isn't available: Words like "radiant" and "glow" are fine—"glimmering" and "shimmer" should be red flags. Pick a formula without any obvious flecks.
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6/11Bronzer
When you can test it at the store: Matte bronzers are the best at mimicking a natural tan, says Murphy, so don't waste time trying anything with shimmer. Brush bronzer on the inside of your arm—if you can't see freckles through it, it will look fake.
When a sample isn't available: No matter how much you love looking tan, never choose a shade that's darker than you would naturally get after a week in the sun wearing SPF 30. If you're fair-skinned, that usually means pale beige with pink undertones; if your complexion is dark, look for deep tan with gold undertones.
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7/11Eye Shadow
When you can test it at the store: Use a cotton swab to test shadow on the back of your hand—the oils on your finger can change the shadow's color. Swipe some on your inner wrist, too. Bend it a few times to see if the shadow will crease.
When a sample isn't available: If you want an everyday neutral, pick a shimmery pink-y beige for fair skin, and warm brown with gold flecks for medium or dark complexions, says Murphy. "The fairer you are, the sheerer the shades should be," adds Ciucci, who likes gray on all skin tones for an evening look.
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8/11Eyeliner
When you can test it at the store: Draw a line on the back of your hand, wait a second, and then rub with your finger. A little bit of smudging is a good sign, but if the liner smears all over, it will wind up migrating under your eyes, says Murphy.
When a sample isn't available: "Eyeliner is one of the easiest products to buy without testing," says Ciucci. "Most colors are true to their shade names." Cream pencil liners usually won't tug. But if you have oily lids, look for pencils advertised as "firm" or "traditional"—they are less likely to budge. Stay away from waterproof formulas if you have sensitive skin.
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9/11Mascara
When you can test it at the store: Don't. Even if disposable wands are available, you can't be sure someone before you hasn't double-dipped. Instead, look for mascara with a thin wand, which tends not to clump and is able to get close to the roots, says Murphy.
When a sample isn't available: Pick a formula that's curling, volumizing, or lengthening (not all three). Black is the safest bet, but if you want to get adventurous, blue and green look pretty against brown eyes, and purple complements green or blue eyes.
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10/11Lipstick
When you can test it at the store: Test it on the pads of your fingertips (not the back of your hand, contrary to popular belief) for the truest representation of how the shade will look on your lips.
When a sample isn't available: Don't overthink it. Keep in mind that matte shades are highly pigmented, sheer ones are glossy, and satin finish will give you a lot of color payoff with a slight sheen, says Ciucci. Then grab a color you like.
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11/11Lip Gloss
When you can test it at the store: Swipe it on the pad of your fingertip and touch fingers together (like you were pursing your lips) before committing. That way, you can rule out formulas that are too tacky or goopy.
When a sample isn't available: If you want a lot of color payoff, look for the word "lacquer" on the package, says Ciucci. If you're in it for the shine, go with a traditional "gloss."
