Who We Are
Our Initiatives
Our Initiatives
- Audio
What you hear is more impactful than what you see. Our brains process sound faster than any other sense. Digital audio was the biggest driver of time spent on mobile last year and it’s becoming increasingly central to our lives, thanks to the rise of connected devices and smart speakers. IAB’s goal is to help … Continued
- Brand Safety
Reliable and accurate news is important all the time but especially critical during times of crisis. With lives hanging in the balance, we need to ensure that the ad-supported news ecosystem has every opportunity to provide the facts and data necessary to keep us safe. IAB aims to save lives during crisis by helping news … Continued
- Digital Video
Tele://Vision is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies. The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently … Continued
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