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Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce

Brand: AmeriColor

4.6 3,190 ratings

Amazon's Choice in Food Coloring by AmeriColor

$6.75 $9.00 per Ounce

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Purchase options and add-ons

Color	Bright White
Brand	AmeriColor
Specialty	Kosher
Item Weight	0.06 Pounds
Liquid Volume	0.75 Fluid Ounces

About this item

One bottle of Bright White Soft Gel Paste
Each color is made to meet and exceed all your decorating needs
Use Bright White to color royal icing, buttercream, fondant, cake batter, cookie dough, macarons, and more—even slime!
Coloring strength superior to any other food color, will not separate or weep and does not harden
Signature squeeze bottle with flip-top cap, certified kosher and made in the U.S.A.

Additional Details

Small Business

This product is from a small business brand. Support small.

Customer ratings by feature

Sheerness

4.2

Easy to use

4.1

Flavor

3.9

Value for money

3.3

See all reviews

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Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce

$6.75 ($9.00/Ounce)

Get it as soon as Wednesday, May 22

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AmeriColor, Super Black, .75 Ounce Bottle, Soft Gel Paste Food Color

$6.00 ($8.00/Fl Oz)

Get it as soon as Wednesday, May 22

In Stock

Sold by AmeriColor Corp. and ships from Amazon Fulfillment.

AmeriColor Super Red Soft Gel Paste, .75oz

$6.00 ($8.00/Ounce)

Get it as soon as Wednesday, May 22

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Sold by AmeriColor Corp. and ships from Amazon Fulfillment.

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Product information

Product Dimensions

3 x 1 x 1 inches

Item Weight

0.96 ounces

Department

grocery coloring

Manufacturer

Americolor

ASIN

B000MSZTQA

Item model number

126

Customer Reviews

4.6 3,190 ratings

4.6 out of 5 stars

Best Sellers Rank

#9,524 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
#52 in Food Coloring

Is Discontinued By Manufacturer

Date First Available

March 24, 2005

Warranty & Support

Product Warranty: For warranty information about this product, please click here

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From the manufacturer

Make relationships more meaningful; woman writing inside a card

Bringing a Card to Life


Your stories become cards As storytellers, every card we write starts with a real story we bring to life to help others connect with people they love.	All about design Taking something as personal as design and sharing it is what makes us happy.	Let the emotions flow Celebrate and give more meaning to your relationships and all the emotions that come with it.

Connect and celebrate; woman sitting on the floor wrapping gifts

Celebrate what matters

Nothing better than celebrating the people that you love - make happiness happen with party themes and ideas that make amazing memories.

Make meaningful connections

Your words matter - with so many cards to choose from, you have the power to brighten someone's day.

Get wrap happy

Turn gift-giving into a photo-worthy occasion with gift wrap drenched in colors and trends designed to wow.

Nothing but the best

High-quality, high-end finishes, and innovative details help you celebrate in ways you can feel really good about.

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Product Description

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide.
Need to color royal icing, buttercream or fondant? How about cookie dough, cake batter or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!

Compare with similar items

	This Item Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce	Recommendations Gel Food Coloring for Cake Decorating - 40g Concentrated Assorted Edible Colors - Vibrant Tasteless Food Dye Professional-Grade Dye for Easter Eggs Fondant Cookies Frosting Royal Icing Baking - Green	dummy AmeriColor Basic Six Kit Soft Gel Paste Food Color, 0.75 Ounce, 6 Pack Kit	dummy AmeriColor Soft Gel Paste Food Color, 6-Ounce, Bright White	dummy Food Coloring Liquid Set - Jelife 20 Colors Liquid Easter Eggs Dye Kit Edible Cake Decorating Color Flavorless Vibrant Food Dye for Baking Macaron Frosting Fondant Cookie(6ml/Bottles)	dummy Lorann Oils Liquid Food Color, 1 oz, White
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$6.75	$7.99	$21.00	$12.50	$9.99	$6.98
Price Per Unit	$9.00 / Ounce	$2.00 / Fl Oz	$4.67 / Ounce	$2.08 / Ounce	$2.00 / Fl Oz	—
Delivery	Get it as soon as Wednesday, May 22	Get it as soon as Tuesday, May 21	Get it as soon as Tuesday, May 21	Get it May 23 - 24	Get it as soon as Tuesday, May 21	Get it as soon as Wednesday, May 22
Customer Ratings	4.63,190	4.3166	4.71,012	4.73,521	4.41,415	4.4755
Easy to use	4.1	3.5	4.6	3.6	4.1	4.1
Value for money	3.3	3.3	4.3	4.0	3.7	4.2
Flavor	3.9	3.0	4.5	—	3.9	3.9
Sold By	AmeriColor Corp.	Nomeca	AmeriColor Corp.	AmeriColor Corp.	Jalife	Makson Store
size	0.75 Ounce (Pack of 1)	4 Fl Oz (Pack of 1)	0.75 Ounce (Pack of 6)	6 Ounce (Pack of 1)	0.25 Fl Oz (Pack of 20)	1 Ounce (Pack of 1)
color	Bright White	5-GREEN	Yellow,Blue,Green	Bright White	6ml Liquid Food Coloring	White
liquid volume	0.75 fluid ounces	—	—	6 fluid ounces	120 milliliters	30 milliliters
form	Gel	Gel	Gel	Gel	Liquid	Solid
specialty	Kosher	—	Kosher	Kosher	Gluten-free,Vegan	Gluten-free
weight	0.06 pounds	40 grams	5.9 ounces	0.04 pounds	—	1 ounces

Customer reviews

4.6 out of 5

3,190 global ratings

How customer reviews and ratings work

Customers say

Customers like the taste of the food coloring. They mention that it adds no off flavor, and is perfect for making tasty treats. They also say it's great for hobby baking and perfect for buttercream frosting. However, some customers have mixed opinions on quality and color.

AI-generated from the text of customer reviews

11 customers mention11 positive0 negative

Customers like the taste of the product. They say it adds no off flavor, is amazing for making great, tasty treats that have no aftertaste, and is perfect for food, crafts, science experiments, or personal use. It's also great for hobby baking and perfect for buttercream frosting for a bright white color.

"I cannot recommend this product enough. Perfect for my buttercream frosting for a bright white color. Doesn’t have a taste either...." Read more

"...This worked perfectly and gave no weird taste to the frosting (american buttercream). It is a TINY bottle and I used the whole thing." Read more

"...There is no yellow or pearl tone whatsoever. Perfect for food, crafts, science experiments or personal use." Read more

"...Does not change the flavor. Obviously and like any food, it will impact your waste. So don’t be alarmed." Read more

65 customers mention41 positive24 negative

Customers are mixed about the color of the food coloring. Some mention it's very good, bright white, and stays during baking. However, others say that the resulting color was not bright white and never got white.

"...Perfect for my buttercream frosting for a bright white color. Doesn’t have a taste either...." Read more

"...It beaded up in the mix and produced little dots of white throughout the candy. You need to use A LOT to get the color you desire." Read more

"...So far this product works well for me. The colors stay during baking so my macaroons came out beautifully...." Read more

"...They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again...." Read more

65 customers mention44 positive21 negative

Customers are mixed about the quality of the food coloring. Some mention it's excellent, works well, and is perfect for making snowmen. However, others say that it didn't work well for them, is not a very good value, and does not go very far.

"you'll need a lot but it works well!" Read more

"...I use food colorings for baking macaroons. So far this product works well for me...." Read more

"This size bottle is not a very good value and does not go very far, at all." Read more

"This gel color worked well with making snowmen since my RI had a slight color to it from using the vanilla extract...." Read more

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Top reviews from the United States

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Joy Hundley

Great to whiten frosting

Reviewed in the United States on March 26, 2024

Verified Purchase

Doesn’t take much and takes away any yellow hint

Helpful

Anonymous

Works SO well

Reviewed in the United States on July 15, 2022

Verified Purchase

I cannot recommend this product enough. Perfect for my buttercream frosting for a bright white color. Doesn’t have a taste either. My only regret is not buying the larger bottle, as I used this entire bottle for one large batch of frosting. Definitely buying again and in a larger size!

One person found this helpful

Helpful

abm0446

Love this!

Reviewed in the United States on April 23, 2024

Verified Purchase

Love the way how bright the color come out.

Helpful

Nicky Woo

Well… Didn’t do anything for white frosting with brown vanilla in it?

Reviewed in the United States on January 9, 2024

Verified Purchase

I bought this because I was making a white cake, but I stupidly used brown vanilla and even though I used the whole bottle of this stuff it did not brighten the light tan tinge to my frosting. I think if you used clear vanilla it might help. I will try it again, but don’t waste your time unless you buy the clear vanilla!

One person found this helpful

Helpful

Kendal Stein

its a good white coloring

Reviewed in the United States on March 6, 2024

Verified Purchase

you'll need a lot but it works well!

Helpful

lovegolfgifts

I recommend purchasing the 6 oz size or larger, for a better value.

Reviewed in the United States on June 19, 2023

Verified Purchase

This size bottle is not a very good value and does not go very far, at all.

One person found this helpful

Helpful

Megan

Perfect white!

Reviewed in the United States on July 25, 2023

Verified Purchase

Would def recommend! White is easy to blend

One person found this helpful

Helpful

Maria Agosto

loved

Reviewed in the United States on July 25, 2023

Verified Purchase

prefect

Helpful

Top reviews from other countries

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Zeinab E

Very tiny

Reviewed in Canada on November 1, 2023

Verified Purchase

I purchased this not know how small it is. But was definitely not expecting it to be so small. It said on the title that it was 75 Oz but it's actually 0.75 Oz 🤣 I should have gone with the other brands they're better bank for you money. And this item is non-refundable.

2 people found this helpful

Pamela

White colouring

Reviewed in the United Kingdom on April 26, 2024

Verified Purchase

This really helped my cake frosting turn white. Glad I bought. Wish a bigger volume was available.

Tanita Fraser

Terrible!

Reviewed in France on June 4, 2020

Verified Purchase

Les détails du produit ne spécifient pas la taille de la bouteille. Mais on peut imaginer que si vous payez plus de 17 € pour le colorant alimentaire, ce sera une taille acceptable. Faire cette hypothèse était mon erreur. 21g de produit pour plus de 17 € c'est du vol. Je retournerai ce produit dès qu'Amazon autorisera les retours. Vérifiez également que la description de ce produit est incorrecte. Il semble décrire un meuble ??? Ne vous laissez pas berner

11 people found this helpful

Translate review to English

Sharifah

Great

Reviewed in Singapore on December 1, 2023

Verified Purchase

☺️

Amazon Customer

White flecks

Reviewed in Canada on August 24, 2023

Verified Purchase

I have not had great results. Even after vigorous shaking, candies come out with flecks of white rather than even colour distribution. It also prevents gummy candies from solidifying properly. Still, the visual affect is interesting, and the white colouring adds a cool element to my candies.

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Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce

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About this item

Additional Details

Customer ratings by feature

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Product information

Warranty & Support

Feedback

From the manufacturer

Bringing a Card to Life

Your stories become cards

All about design

Let the emotions flow

Celebrate what matters

Make meaningful connections

Get wrap happy

Nothing but the best

Looking for specific info?

Product Description

Videos for this product

Customer Review: Don’t buy! SUCKS!

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Customer Review: Good coloring

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Customer Review: Love this.

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Added to cart

Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce

Purchase options and add-ons

About this item

Additional Details

Customer ratings by feature

Frequently bought together

Similar items that may deliver to you quickly

Product information

Warranty & Support

Feedback

Where did you see a lower price?

From the manufacturer

Bringing a Card to Life

Your stories become cards

All about design

Let the emotions flow

Celebrate what matters

Make meaningful connections

Get wrap happy

Nothing but the best

Looking for specific info?

Product Description

Videos

Videos for this product

Customer Review: Don’t buy! SUCKS!

Videos for this product

Customer Review: Good coloring

Videos for this product

Customer Review: Love this.

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