RESEARCH REVIEW – INVITED
Making the Right Decision: Intensifying the Worth of a Chosen Option
E. Tory Higgins,
Emily Nakkawita,
Maya Rossignac-Milon,
Federica Pinelli,
Youjung Jun,
Corresponding Author
E. Tory Higgins
Columbia University
Correspondence concerning this article should be addressed to E. Tory Higgins, Department of Psychology, 401-C Schermerhorn Hall, Columbia University, New York, NY 10027, USA. Electronic mail may be sent to [email protected]
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E. Tory Higgins,
Emily Nakkawita,
Maya Rossignac-Milon,
Federica Pinelli,
Youjung Jun,
Corresponding Author
E. Tory Higgins
Columbia University
Correspondence concerning this article should be addressed to E. Tory Higgins, Department of Psychology, 401-C Schermerhorn Hall, Columbia University, New York, NY 10027, USA. Electronic mail may be sent to [email protected]
Search for more papers by this authorConflicts of interest: None.
Invited and Accepted by Angela Lee, Associate Editor
Available online 16 September 2020
Abstract
When people make decisions, they want the outcomes of their choice to be as positive as possible. But they also want the decision-making process itself to be conducted in the right way. Though this is often described as making decisions that are moral or ethical, it also includes making decisions that are appropriate—that are suitable and fitting. We focus on this latter, overlooked interpretation, and propose that making the right decision is about effectively establishing what is true and real. We discuss three factors that can lead people to experience their decision-making process as being right: (1) making a decision in the “right way”; (2) making a decision in a manner that “feels right” given the decision maker's current motivational orientation; and (3) making a decision based upon a “shared reality” with others. We review evidence that making the right decision in each of these ways intensifies the worth of a given chosen option.
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