The Effects of Color on the Moods of College Students
Abstract
Introduction
Problem Statement
Aim of the Study
Scope of the Study
Limitations
Literature Review
Definition of Color
The primary colors
The secondary colors
The tertiary colors
Combining Colors
Red and (Blue + Yellow)Blue and (Red + Yellow)Yellow and (Red + Blue) (Wright, 1998, p. 23)
The Context of Color
Psychological Properties of Colors
Red
Yellow
Yellow is thought of as joyful, outgoing, open, and friendly. Psychologically, yellow is the strongest color. In color-mood association studies, yellow is associated with comedy, a happy mood, and playfulness. Yellow ribbons have been used as a sign of hope and optimism since the nineteenth century (p. 45).
Green
Blue
How Color Psychology Works
Method
Area of Study
The Courtyard
Data Collection Procedure
Direct Observations
Lake View cafeteria
Break Point and Munch More
Palm Inn
Findings and Analysis of Data
Respondent’s gender
Respondent’s age
Marital status of the respondents
Respondent’s least favorite color
Respondent’s favorite color
Likert-type questions | Strongly agree | Agree | Disagree | Strongly disagree | Do not know/NA |
---|---|---|---|---|---|
1. The colors used for the exterior of the students’ union complex are well combined | 198 | 287 | 5 | — | — |
2. The colors used reflect the purpose for which the complex was built. | 164 | 245 | 23 | 41 | 19 |
3. Some colors should have not been used. | 76 | 136 | 240 | 26 | 12 |
4. More colors should have been used. | 78 | 156 | 241 | 2 | 13 |
5. Your excitement level increases as you approach the complex due to the colors used on the complex. | 134 | 192 | 126 | 38 | — |
6. The colors of the complex complement the environment and give a sense of belonging. | 142 | 205 | 110 | 18 | 15 |
7. The interior color of the Palm Inn is warm and inviting. | 105 | 227 | 101 | 39 | 18 |
8. The interior color of the cafeteria is warm and makes your meal enjoyable. | 121 | 210 | 58 | 99 | 2 |
9. The interior color of Break Point makes you restless or too excited. | 130 | 202 | 121 | 37 | — |
10. All interior colors of spaces of the student union complex were painted in colors that reflect their purpose. | 84 | 212 | 168 | 16 | 10 |
11. Events that take place within the complex remain vivid in your memory. | 76 | 334 | 66 | 110 | 14 |
Results and Discussions
Conclusion and Recommendations
Declaration of Conflicting Interests
Funding
References
Biographies
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