The finding: People who dodge questions artfully are liked and trusted more than people who respond to questions truthfully but with less polish.
A version of this article appeared in the November 2010 issue of Harvard Business Review.
Defend Your Research: People Often Trust Eloquence More Than Honesty
The finding: People who dodge questions artfully are liked and trusted more than people who respond to questions truthfully but with less polish. The study: Todd Rogers and Michael Norton showed subjects different videos of a political debate. In the first, one of the candidates answered the question asked. In the second, he dodged it […]
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.