Mobile conversion rates are lower than desktop.
Related Data
7s
The average time it takes to fully load a mobile landing page has dropped by seven seconds.
Google Research
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Mobile landing page statistics - 1
On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.
Google Research
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Mobile landing page speed statistics - 1
67%
of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
Google/Ipsos Connect
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CPG Shoppers 12
Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.
Google
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Mobile site user statistics - 1
As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.
Google/SOASTA
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