The one thing chef Gordon Ramsay won't ever mince is his words, as he proves regularly on our TV screens with his shouty, sweary persona.
Gordon, who is celebrating his 55th birthday today, is not one to back down from a row, a trait which led to a major feud with fellow chef Jamie Oliver that lasted a whole decade.
The initial tension was thought to have begun while they were filming a show together, aptly named Food Fight, in the 2000s.
It was reported that by the end of filming, Gordon and Jamie were rowing so much they refused to be photographed together, and they had to be photoshopped next to each other for promotional materials.
But their public spat was sparked when Gordon compared a woman to a pig in 2009, and the mud-slinging got personal as Gordon hit Jamie where it hurt the most - insulting his cooking.
Things kicked off initially between Gordon and Aussie journalist Tracy Grimshaw, when the chef showed a doctored photograph of a woman naked on all fours with multiple breasts and a pig's face during the Melbourne Good Food and Wine show.
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He claimed it was a picture of Tracy, who had interviewed him the night before.
"I had an interview with her yesterday, holy c**p. She needs to see Simon Cowell's Botox doctor," he ranted.
Jamie, 46, took issue with his cruel comments, telling The Sun : "Aussies aren’t forgiving. Once you’re gone, you're gone...
"It’s never good to criticise a woman, especially when they’re loved by their country and you do it on national television."
Hearing Jamie had waded into the row, Gordon didn't take it lightly - branding him a 'one-pot wonder' and quipping that the last time he'd complained about a meal was at one of Jamie's restaurants.
Upping the ante in response, Jamie hailed Gordon's wife Tana's cookbook better than the Hell's Kitchen star's.
But the knife was twisted when Gordon repeatedly teased Jamie over his weight and cooking while hosting The Nightly Show in March 2017.
At the end of his week-long stint, Gordon penned a mock-apology letter to Jamie which read: "I just want to say that I’m sorry. I have been hard on you this week, Jamie.
"I’ve called you fat, I’ve criticised your restaurants, called you fat, said you enjoyed prison sex, and called you fat.
"What I said was hurtful, Jamie. I don’t want to make you cry.
"The last thing I want to do is look at your cute face and think: blubber, blubber, blubber."
Jamie opted to rise above Gordon's taunts, admitting the old him would have hit back viciously, but he had moved past public feuding for the sake of their young families.
"I was doing TV years before him, so maybe five years ago it would have bothered me and I may have responded," he told The Sun.
"He's got four kids and I've got five kids and I don't want to be slagging off some kids' dad on telly. It's not nice."
But Jamie's seemingly innocuous comments proved to be a turning point in the long-running feud, and led to an enraged Gordon vowing never to speak to him again unless he apologised to "mortified" wife Tana.
The previous year, Gordon and Tana had suffered a heartbreaking miscarriage when she was five months pregnant with son Rocky, and Gordon saw Jamie's comments as a dig about them having one fewer child.
"Jamie turned round and said 'I've got five kids, he’s got four kids'", Gordon told the Radio Times.
"To judge someone else's family on the amount of kids you have, that's... that's...
"Boys will always fight and butt heads but Tana was mortified, I mean really mortified."
Jamie had been one of the first to express his sympathies to Gordon and Tana following their loss, and he insisted his comments were intended to be "fairly grown-up and reasonable".
"I don’t want personal spats in public with someone that, to be honest, I don’t even really know any more… I don’t think he liked me taking the high ground," he told the Radio Times.
"I think that’s basically it. So, I’m going to take the high ground now and say I wish him all the best, and all success.
"Good luck to him. But we have both got kids, and I don’t know what sort of example we’re setting if we’re arguing like we’re in the playground."
However, a thawing finally came in May 2019 when Jamie's restaurant empire went bust.
Instead of gloating over his rival's downfall, Gordon expressed his deep sympathy for Jamie, hailing his talent and revealing how he reached out as soon as he heard.
Burying the hatchet for good, he even called Jamie a "great guy" and said they were now pals.
"That was devastating, I don't think anyone likes to revel in that kind of failure," Gordon said during an appearance on The Jonathan Ross Show.
"Bottom line is, he's a great guy and a great chef and it was sad to see him disappear overnight but we had a drink and it was a tough time, like it is all of us out there."
"We were on holiday last year together in Cornwall, he came round for a barbecue."
Asked if he and Jamie were friends, Gordon emphatically replied: "Yes, absolutely.
"No one wants to see anyone fail like that because at the heart of it, he is a super talented guy so it’s a great shame," he added.
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