SPONSORED CONTENT

Content Works is Postmedia’s branded content studio. We believe in content marketing because we’ve seen it connect with people firsthand, and that connection can be profound enough to influence your target audience. We tap into the expertise of advertising professionals, producers, videographers and writers to craft compelling stories that will drive your business goals. Our sponsored articles are also published in the pages of Postmedia’s iconic titles, next to editorial content from our trusted brands, so your message is delivered to thousands of loyal readers.

DRIVE RESULTS BY PAIRING WITH:

Print Advertising + Campaign Landing Page + Digital Display

From editorial to sponsored content, readers and advertisers alike can rely on Postmedia as a source for credible and engaging content.

Our content platforms capture our readers attention and keep your brands front and centre.

In 2022, we published almost half a million content pieces.

  • 136k+ Total Postmedia Produced Content (Articles/Stories)
  • 12k+ Average Pieces Of Content Produced Per Month
  • 3500+ Postmedia Authors/Content Producers
  • 443k+ Total Content Pieces
  • 36k+ Monthly Avg. Content Pieces

Contextual Relevancy

Postmedia’s editorial and commercial content solutions offer advertisers unique advantages as part of their advertising mix. Our contextual solutions offer clients the ability to leverage the earned trust, credibility, expertise and authentic voice of our various brands to drive ad performance.

Our commercial content advantages also offer added value with the ability to create a hyper relevant, constructed context designed specifically to drive clients’ goals such as awareness, engagement, site traffic, brand lift, and thought leadership.

Our ability to offer tailored and thoughtful content solutions paired with our proprietary audience data, mass reaching network and best in class product stack is incomparable.

Our Work

2023-02-21T09:25:18-05:00

Bonjour Québec

An insider’s look at Montreal’s winter attractions.

2023-02-13T17:51:55-05:00

Scotiabank

Insurance to protect your most valuable asset.

2023-02-16T10:13:29-05:00

Colliers

A breakdown of Colliers Broadway Plan.

2023-02-16T10:53:47-05:00

OLG

OLG winner reflects on lottery prize.

2023-02-16T11:29:06-05:00

Movember

Movember is changing the face of men’s health.

2023-02-14T15:35:04-05:00

Nespresso

A quiz to find the perfect Nespresso capsule for you.

2023-02-14T16:23:18-05:00

Niagara Parks

An underground tour of Niagara Parks Power Station.

2023-02-14T16:26:38-05:00

Shopper+ Inc

An immersive buying guide to Shopper+ products.

2023-02-21T09:44:08-05:00

Callaway Golf

What you need to know about golf-club fitting.

2023-02-03T16:14:14-05:00

HP Canada

An interactive profile of Canadian small business owners.

2023-02-22T16:05:43-05:00

Communitech

Canada’s tech community gathers for Communitech’s annual networking event.

2023-02-22T16:18:24-05:00

RBC

How insurance can cover almost anything.

WHY CHOOSE POSTMEDIA SOLUTIONS?

We give you the power to grow your business! We offer a full suite of print and digital marketing solutions enabling integrated tactics to maximize your impact and return on investment.