Jetpack Stats

Track your site visits and other valuable insights, so you can drive more traffic to your website.

Enable Jetpack Stats

Non-commercial sites can use Jetpack Stats for free. Commercial sites require a paid plan, which comes with priority support and access to advanced features.

Read more about free vs. paid stats.

If you would like to deactivate Jetpack Stats completely, see how to control Jetpack’s features. 

To enable Jetpack Stats:

1. Go to your site’s WP Admin. 
2. Then, go to Jetpack → Settings. 
3. Select the Traffic tab.
4. Click Activate Jetpack Stats, if it is not already active.

View your stats

You can view your stats in different ways using Jetpack:

On your WP Admin dashboard, check out at-a-glance stats on the Site Stats widget.

Get more in-depth stats by following these steps:

1. Go to your site’s WP Admin.
2. Navigate to My Jetpack.
3. Check out your 7-day highlights for a quick summary.
4. Click on See Detailed stats to see more information.

Access Jetpack Stats dashboards

See the information you want, broken down into specific categories:

• Traffic
• Insights
• Ads
• Subscribers

For information on configuring Jetpack Stats, see this support guide. For issues with Jetpact Stats and general FAQs, see this troubleshooting and FAQs guide.

Note: Jetpack Stats on Jetpack sites does not track or show you Totals, Followers, and Shares on your stats page. It also does not track file downloads for any files hosted on your server, such as PDF links.

Hide the view count for posts in WordPress.com Reader

If you have Jetpack Stats enabled, the Reader feed shows the view count for each post with at least 10 views.

If you do not want view counts to show on your posts in the Reader, you can disable this feature in the Jetpack Stats settings by following these steps:

1. Go to WP Admin and then Jetpack → Settings in the sidebar. 
2. Click Traffic.
3. Scroll down to the Jetpack Stats section and expand it.
4. Toggle the WordPress.com Reader “Show post views for this site” setting to the off position.

Honor DNT

Do Not Track (DNT) is a feature in web browsers and websites that asks advertisers and other web software providers to not track individuals’ browsing habits. As a site owner, you can force the Jetpack Stats feature to honor any visitors with DNT enabled and not track their activity (i.e., post and page views). For information about how to do this, see our DNT Guide.

Privacy Information

Jetpack Stats are activated by default. You can deactivate it by following our guide to Control Jetpack Features on One Page.

Data Used
Site Owners / Users This feature requires usage of the following information and data: WordPress.com user ID, WordPress.com-connected blog ID, domain name, site timezone, blog charset, blog admin color preference, Jetpack version, site title and description, and permalink settings.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Please also see Data Visibility and Retention information for this feature.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified (and by which user). If the user viewing the stats explicitly requests to view them without JavaScript turned on, we will set a cookie to remember this preference. We also track stats page views in your dashboard. Additionally, if the site’s settings are configured to record events for logged-in users of the site, the following events will also be recorded: post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search terms, and country. You can now honor a visitor’s DNT preference, as well.	Site Visitors Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country. When this feature is enabled, Jetpack also tracks performance on each page load that includes the JavaScript file we use for Stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, JavaScript files, CSS files, etc.). A site owner can choose to honor your DNT preference.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors None.

Data Visibility and Retention

Any piece of data explicitly identifying a specific user (IP address, WordPress.com ID, WordPress.com username, etc.) is not visible to the site owner when using this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post.

Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used only for the purpose of powering this feature.