A bra...for your butt? Spanx introduces new shapewear to keep your behind looking 'perky and separated'

By Daily Mail Reporter

Published: | Updated:

Spanx has launched a bra to boost a new part of the body – a woman’s buttocks.

The multi-billion-dollar brand has launched a $58 ‘Trust Your Thinstincts Booty Bra’, as an undergarment to help give women a boost from behind.

The design, which looks like a pair of high-waist underpants layered with a somewhat wide-coverage thong on top, is meant to make ‘your posterior [appear] perky and separated,’ according to the brand.

Lift and separate: The bra is intended to lift and separate a woman's buttocks
Lift and separate: The bra is intended to lift and separate a woman's buttocks

Lift and separate: The bra is intended to lift and separate a woman's buttocks

In the simplest terms it is ‘a bra…for your butt!’ the company says.

The product, which just launched, is offered in nude and black.

According to Spanx, it offers a ‘medium’ slimming level, and uses microfiber panels to ‘wrap around the core, comfortably flatten the tummy, and eliminate love handles.’

The product is offered in sizes extra-small through extra-large.

It is just Spanx’s latest invention in what has become a complete range of shapewear, hosiery, and undergarments.

Layered thong: The undergarment resembles high-waist underwear with a thong layered on top
Layered thong: The undergarment resembles high-waist underwear with a thong layered on top

Layered thong: The undergarment resembles high-waist underwear with a thong layered on top

Spanx was launched in 2000 by Sarah Blakely, a 42-year-old entrepreneur who has become a billionaire from the company that she started in her own home.

Ms Blakely’s newest invention follows recent research that shows a spike in butt augmentations across the U.S.

New York, in particular, has shown a strong interest in the procedure.

With women trying to emulate the ass-ets of Nicki Minaj, Beyonce and Kim Kardashion, more than 378,000 New Yorkers inquired about the procedure between November 2013 and January 2014 - more than three times as many as Los Angeles, Miami and Atlanta.


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