You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

Welcome! Let's get started!

Five Touchpoints to Any Sale

by Brian Jud
Bowker | Tue May 28, 2024

Whether you are selling yourself to a potential employer, to your boss for a promotion, or to a prospective buyer to purchase thousands of your books, it takes five touchpoints to make the sale. A touchpoint may be a phone call, videoconference, extended email exchange or a personal meeting.

Business-to-business selling (B2B — selling to buyers in companies, associations, military, etc.) is much different from selling to retail buyers. Selling to retailers (including bookstores) requires a distribution partner. The sales process is less time consuming because if your book doesn’t sell, the stores return it. However, that is not an option for B2B buyers who purchase your book on a non-returnable basis as a promotional item.

Inside Publishing

Marketing & Publicity

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Transforming Your Author Career: 8 Steps to Effective Marketing and Branding

by Penny C. Sansevieri
Bowker | Tue May 21, 2024

As an author, your passion lies in the art of storytelling, but navigating the world of marketing and branding can often feel like uncharted territory. However, recognizing the vital role of marketing and branding in your author journey is the first step towards unlocking your full potential. In this guide, I’ll explore eight actionable steps to help you navigate the complexities of marketing and branding as an author, empowering you to reach your audience and elevate your career.

1. Acknowledge the Power of Marketing: While writing may be your primary focus, understanding the importance of marketing is crucial for achieving success as an author. Marketing amplifies your voice, expands your reach, and ultimately drives book sales.

Inside Publishing

Marketing & Publicity

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Is It Legal to Copyright Under a Pen Name?

by Digi-Rights
Bowker | Tue May 14, 2024

Let’s say you want to keep your author identity ‘private’ and use
a pen name or pseudonym to write your book. Can you copyright
your work under your pen name?

Answer: Yes. A pen name can be used on the copyright registration and for
the copyright notice, such as:

What is a pen name?

A pen name (or pseudonym) is a fictitious name that an individual author may use to identify him or herself to the public. A pseudonym must be a name, not a number or symbol. Nicknames and other diminutive forms of legal names are not considered pseudonyms. A pseudonym may be used on the copies of a work or when registering your copyright with the U.S. Copyright Office.

Inside Publishing

Rights

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