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The Winner Effect: How Power Affects Your Brain Kindle Edition

4.4 4.4 out of 5 stars 352 ratings

What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?

The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too.

Success changes
the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.


By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

Editorial Reviews

Review

“A book that will help you understand what makes winners, and what paths to avoid when you get power.” ―MindYourDecisions.com

“Fascinating.” ―
The Sunday Times (UK)

“Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner -- engrossing.” ―
Oliver James, author of They F*** You Up

“Like a masterful detective, Dr. Robertson provides a captivating and insightful journey into understanding the mystery of the effects of power on human behavior and thinking.” ―
Mike Hawkins, award-winning author of Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others

“He tells a compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail. I really enjoyed it -- it is a must read.” ―
Raymond Tallis, author of Aping Mankind

“A fascinating topic dealt with in a fascinating way. … I love the book.” ―
Matt Cooper, author of How Ireland Really Went Bust

“What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading this book it will be difficult to put down. Whatever your profession, this remarkable book will most assuredly resonate with you.” ―
John B. Arden, PhD, author of Rewire Your Brain

“Utterly fascinating.” ―
Publishers Weekly

About the Author

IAN H. ROBERTSON is professor of psychology at Trinity College Dublin where he was founding Director of Trinity College Institute of Neuroscience. He is a member of the Royal Irish Academy and was previously a Fellow of Hughes Hall, University of Cambridge, where he was also a senior scientist at the Cognition and Brain Sciences Unit. Robertson has more than two hundred published books and articles in this field, including in Nature, Brain, Journal of Neuroscience and Psychological Bulletin. A former science writer for the London Times, his books include Mind Sculpture and the Opening the Mind’s Eye. He lives in Ireland.

Product details

  • ASIN ‏ : ‎ B0081V48GW
  • Publisher ‏ : ‎ Bloomsbury Publishing; 1st edition (June 7, 2012)
  • Publication date ‏ : ‎ June 7, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1131 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 321 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 352 ratings

About the author

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Ian H. Robertson
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Ian Robertson: YouTube 2 minute video https://www.youtube.com/watch?v=AlxCN1aCa2M

Ian Robertson (born 1951) taught mathematics in Fiji before training as a clinical psychologist in London and specializing in neuropsychology. A leading international researcher, he has written widely about how our brains are changed by experience, and his popular books Mind Sculpture and Opening the Mind's Eye brought his scientific research to a wide audience.

Recently Visiting Professor at Columbia University New York, his latest book - The Winner Effect: The Neuroscience of Success and Failure - was published in New York by St Martin's Press in October 2012. In this he shows how winning and losing shape our minds and brains more fundamentally than any drug and how our destinies depends on how we respond to success and failure.

Short Films from USA Doctors’ Channel about the Winner Effect

Chemistry of the winner effect (2 mins approx)

http://www.thedoctorschannel.com/view/the-biochemistry-behind-the-winners-effect/

Can Money Be Addictive Like Cocaine (2 mins approx)

http://www.thedoctorschannel.com/view/is-money-addictive-like-cocaine/

Four steps to unleashing the winner effect (2 mins approx)

http://www.thedoctorschannel.com/view/robertson_ian-average-and-success_p2/

CBS Superbowl Sunday Morning Show interviews Ian Robertson on Winning

http://www.cbsnews.com/8301-3445_162-57567289/the-psychology-of-winning-and-losing/

Customer reviews

4.4 out of 5 stars
4.4 out of 5
352 global ratings
Worst book so far.
2 Stars
Worst book so far.
Mostly a book about history. Obama, Clinton, Hitler, and goes back even further 1100s and before which is not really of I tereat to person who would like to succeed and use that success in today's world.. just my honest opinion..
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Top reviews from the United States

Reviewed in the United States on November 10, 2023
Although there are a lot of rapid jumps in conclusion the author makes one see how winning can help or hurt and to see how to win where all win.
One person found this helpful
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Reviewed in the United States on September 24, 2023
Very solid book within interesting ideas.i recommend anyone curious about why winners are wired the way they are will love it.
2 people found this helpful
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Reviewed in the United States on October 16, 2023
Delivered strongly on the stories and psychology/Neuro chemistry studies but very weak on the application side. Obviously with telling stories, some do/don’t arises from their consequences, but after being fascinated with the different effects of power on people, I can’t tell you anything about the using the info part. A recommendation might have been ‘have your own territory’ as per the fish, but it wasn’t the revolutionary impact on any recommendation for using the Winner Effect it could have been.
2 people found this helpful
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Reviewed in the United States on November 19, 2021
Fascinating book that breaks down exactly what winning from neuroscience perspective and provides a road map on how to get there. Along the way offers another perspective about how power corrupts and how this can lead to problems. Winning is something we can all do better as well as recognizing the biases that come with it.
4 people found this helpful
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Reviewed in the United States on March 31, 2023
I'm still reading the book, and I find the author's writing style to be subpar, at least compared to other books I have read. For example, there are many instances where he's about to make a point, then go into, "we'll discuss this at a later chapter". It happens too frequently that I find it distracting.

The way sentences are phrased are also not straightforward. For example, "the looming presence of to-be-inherited millions can sabotage both the unwary parents’ and their offspring’s commitment to the child’s climb up the hump of effort to the point where motivation becomes intrinsic and the drive for achievement is internalised." It's too complicated of a phrase to say something that's quite simple.

So far, the content itself is fascinating and kept me engaged. It's just that the message can be delivered with better clarity.
37 people found this helpful
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Reviewed in the United States on March 4, 2023
Growth mindset
3 people found this helpful
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Reviewed in the United States on January 30, 2016
This book gives an amazing overview of how power changes people's psychology. The principles are spoken about in detail, and are delineated through anecdotes from politics, history, etc. Robertson includes psychological studies to back up his claims about how power deludes people's minds. In addition, the author speaks in depth about the neuroscience of success, particularly the effects of power on the endocrine system (testosterone, dopamine, etc.) Highly recommended for anybody who is interested in learning about the science behind winners and losers.
4 people found this helpful
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Reviewed in the United States on October 2, 2017
For those who are interested in understanding the at times counter intuitive effects of power on the human brain, this is an unprecedented piece. An absolute must read.
2 people found this helpful
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Top reviews from other countries

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Dobra
5.0 out of 5 stars Treść
Reviewed in Poland on November 16, 2023
Najlepsza książka na świecie.
Adrián Sineiro Devesa
5.0 out of 5 stars El interés compuesto de las pequeñas victorias
Reviewed in Spain on September 19, 2023
Sin duda un libro espectacular, que te muestra como la acumulación pequeños logros en tu día, te hace conseguir logros mayores, así como demás factores, que vale la pena conocer para lograr tus metas
One person found this helpful
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Dan James
5.0 out of 5 stars A Spectacular Book
Reviewed in India on June 2, 2021
This book is amazing, it teaches you the tactics to actually win instead of giving you all the woo woo that is already out there in the market in abundance.

These methods are simple to follow, give you confidence and actually work. I have successfully lost 40kg due to this book,

Thanks to this book and readwise app to remind me regularly about my highlights.
4 people found this helpful
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Gera
5.0 out of 5 stars Super engaging and great perspective
Reviewed in Mexico on October 27, 2019
This book will give you an insight about power and what it does to you and everyone else. It poses the problem of power and how we can talk about it and how we can treat it since it is one of the most important problems ever. After knowing what it does to us, it's winner effect and how it can do us good as well as corrupt us, it can help us form a better criteria in chosing our leaders and how to not give them all the power since they are only human.
Arnold H.
5.0 out of 5 stars Alles gut. All good thanks
Reviewed in Germany on December 29, 2019
Alles gut. All good thanks
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