Cosmopolitan Philippines is the top-of-mind digital brand of every Pinay claiming her defining decade—her twenties. Cosmopolitan serves to inspire, encourage, and empower her to go after her dreams, live her best life, and be in control of her body through informative, entertaining, and relatable content.

The Cosmo Girl is a smart, ambitious, and fun-loving Filipina who wants to make the most of her life through new and exciting experiences. She’s pop culture-obsessed, always up-to-date on the latest social media trends, and dedicated to ticking off items from her personal bucket list. As someone climbing the career ladder, she has her whole life ahead of her and she knows it—she’s out there to claim her twenties, and no one can stop her.

PASSIONS:

• Beauty: She loves internet-famous products and sulit beauty finds that’ll make her look her best both offline and IRL.

• Style: She embraces her fun, flawed, fearless self, and she wants to try new trends to figure out her signature style.

• Food & Drink: Where’s a good place to hang out? Is it really worth the hype? One thing’s for sure: The Cosmo Girl loves to eat!

• Travel: She is ready to explore the world, and in the process, discover herself.

• Choice: Her body, her choice. She wants to make informed decisions in her life, whether it’s deciding where to live or picking a contraceptive option.

• Pop Culture and Entertainment: She’s always online and connected, and wants access to popular culture; she'd love free tickets to a concert or invites to an exclusive party.