Comscore Releases May 2010 U.S. Online Video Rankings
YouTube Streams All-Time High of 14.6 Billion Videos Viewed
RESTON, VA, June 24, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the Comscore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).
Top U.S. Online Video Content Properties* by Videos Viewed |
||
Property |
Videos (000) |
Share of |
Total Internet : Total Audience |
33,950,891 |
100.0 |
Google Sites |
14,628,095 |
43.1 |
Hulu |
1,174,844 |
3.5 |
Microsoft Sites |
642,027 |
1.9 |
Vevo |
430,257 |
1.3 |
Viacom Digital |
346,755 |
1.0 |
Yahoo! Sites |
336,314 |
1.0 |
CBS Interactive |
333,189 |
1.0 |
Turner Network |
331,897 |
1.0 |
Fox Interactive Media |
328,492 |
1.0 |
Facebook.com |
245,120 |
0.7 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.
Top U.S. Online Video Content Properties* by Unique Viewers |
||
Property |
Unique Viewers (000) |
Average Videos per Viewer |
Total Internet : Total Audience |
182,918 |
185.6 |
Google Sites |
144,550 |
101.2 |
Yahoo! Sites |
46,031 |
7.3 |
Vevo |
45,579 |
9.4 |
Facebook.com |
45,492 |
5.4 |
Fox Interactive Media |
44,266 |
7.4 |
Hulu |
43,541 |
27.0 |
CBS Interactive |
41,028 |
8.1 |
Microsoft Sites |
39,416 |
16.3 |
Turner Network |
35,307 |
9.4 |
Viacom Digital |
34,572 |
10.0 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top Video Ad Networks by Potential Reach
In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3 percent penetration) followed by YuMe Video Network with 87.5 million viewers (47.8 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers |
||
Property |
Unique Viewers (000) |
Viewer Penetration |
Total Internet : Total Audience |
182,918 |
100.0 |
Tremor Media - Potential Reach |
102,787 |
56.2 |
ScanScout Network - Potential Reach |
99,290 |
54.3 |
YuMe Video Network - Potential Reach |
87,508 |
47.8 |
Adconion Video Network - Potential Reach |
86,641 |
47.4 |
Advertising.com Video Network - Potential Reach |
83,877 |
45.9 |
BBE - Potential Reach |
83,026 |
45.4 |
Break Media - Potential Reach |
80,869 |
44.2 |
SpotXchange Video Ad Network - Potential Reach |
76,734 |
41.9 |
TidalTV - Potential Reach |
69,640 |
38.1 |
BrightRoll Video Network - Potential Reach |
67,521 |
36.9 |
Other notable findings from May 2010 include:
- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2 percent penetration of online video viewers, BrightRoll Video Network with 24.4 percent, and Tremor Media Video Network with 21.2 percent.
- 84.8 percent of the total U.S. Internet audience viewed online video.
- 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
- The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
- The duration of the average online video was 4.3 minutes.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.