No matter how pretty your eyeshadow palette is, crease-free wear can't be guaranteed without a little bit of prep and precise application.
Hooded eyelids, monolids, and oily lids, in particular, may find it tricky to obtain a smooth swipe of colour for more than a few hours.
But with these tricks up your sleeve, your eyeshadow should last the distance...
1. PRIME TIME
When it comes to long-lasting foundation, we know primer is essential. And the same goes for your eyes.
"Gently pat a very small amount over your eyelids, pressing in using your index finger and under your eyes to help revive the eye area", says Celebrity Makeup Artist, Francesca Neil. "This also helps the eyeshadow to sit well on the skin for a crease-free finish.”
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Remember, the skin on your eyelids is a lot more delicate than the skin on your face, so make sure you use an eye primer specifically formulated for this area.
Our faves? Urban Decay's Eyeshadow Primer Potion (£17.50) and Mac's Pro Longwear Paint Pot (£16.50). And Collection Illuminating & Reviving Eyeshadow Primer (£4.99) for a bargain buy.
2. POWDER POWER
Oil is a prime suspect when it comes to the crime of eyeshadow creasing. If this is the case for you, Lead Pro-Artist at Stila UK, Sascha Jackson, says to use powder over primer to prep the eye.
"Like a pressed or translucent powder, which will absorb any excess oils", she says. "Then, I'll apply a light neutral flesh coloured shadow across the entire lid right up to the brow bone. This acts as a fab base for you to start your eyeshadow from."
3. LAYER
Layering is key to creating poppin' colour, as well as long-lasting wear.
Makeup Artist and Ambassador for B.Makeup!, Cassie Lomas, says if you're constantly experiencing creasing, it could be because your shadow is too sheer.
"Apply light layers of a primer, a foundation and then a few layers of eyeshadow to stop any movement", she says.
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Sascha agrees, saying she'll often layer multiple shades from the Stila Matte ‘N Metal Eye Shadow Palette (£39), after she's created her powder base.
4. USE A STIFF BRUSH
If you've been using the foam applicator or a soft brush to apply your eyeshadow, this can hinder your layering process.
Cassie recommends using a stiff, tighter-packed brush, which will build colour upon colour rather than simply mixing them together.
Try: B. Eye Shadow Brush (£5.99).
5. SET WITH SPRAY
Last but definitely not least, if you really want that shadow to set, spritz on a setting spray once you're done.
Or alternatively, do as the bloggers do and douse your eyeshadow brush in Mac's Prep & Prime Fix+ (try the matte version for oily eyelids) just before applying your shadow.
Take your pick from our favourite setting sprays.
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