There's a group of teens taking over your TikTok feed and you've probably noticed that they're all wearing the exact same thing – yup, we're talking about VSCO girls. They're a style subgroup (like an e-girl or a soft girl) whose aesthetic is defined by their interest in the same brands and products, as well as their favorite phrases and mannerisms ("sksksk and I oop!").
Chances are you probably know a few VSCO girls – either Instagram or IRL – or you've seen the recent crop of VSCO girl memes. But if you still don't *quite* get it, here's everything you need to know about the VSCO girl trend.
Ok, so what is a VSCO girl?
A VSCO girl is someone whose aesthetic is influenced by the VSCO photo-editing app. The app lets you create and apply filters to your photos, so your Instagram feels cohesive.
The VSCO girl look is basically just the beachy-cool, laid-back vibe of an effortless California girl. Ya know? The #VSCOgirl hashtag on Instagram is full of photos of girls who have embraced the aesthetic, but this photo sums it up the most accurately.
What is a VSCO girl into?
VSCO girls live and die by the starter pack – which is basically just a bunch of brands that the group is obsessed with. They get all their clothes from chill brands like Brandy Melville and Urban Outfitters, wear shoes from Crocs, and Vans, and love beachy accessories like cowrie shell necklaces, Fjällräven's Kånken backpacks, and scrunchies.
Making up for other generations who are, quite frankly slacking, VSCO girls are super environmentally conscious. They ALL have Hydro Flask water bottles decorated with stickers and shop eco-friendly brands like Birkenstock.
Shop the VSCO Girl Starter Pack
Jolyn Swimming Scrunchies & Hair Ties
Hydro Flask 18 oz Standard Mouth Water Bottle
Francesca's Kassi Cowrie Shell Choker
Show me the memes plz.
The VSCO girl trend has sparked a ton of memes and jokes on Twitter and TikTok. Even if you personally identify as a VSCO girl, you have to admit these are funny. Prepare to sksksksk.
Jasmine Gomez is the Commerce Editor at Women’s Health, where she cover the best product recommendations across beauty, health, lifestyle, fitness, and more. When she's not shopping for a living, she enjoys karaoke and dining out more than she cares to admit. Follow her @JazzeGomez.
Kelsey is Seventeen.com's fashion expert and resident Harry Potter nerd. At the office, she spends her day writing about style, beauty, and literally every move Kylie Jenner makes. On the weekends, you can find her sifting through vintage shops and hunting for the perfect burger. Follow her on Instagram at @klstieg.
