2018 (Full Year) Japan: Best-Selling Car Models and Mini Cars

In 2018, the Nissan Note was the top-selling car model in Japan followed by the Toyota Aqua and Prius. The Honda N-Box mini car (kei) sold in higher numbers.

The Nissan Note was the most-popular car model in Japan in 2018, although Japanese car buyers purchased almost double as many Honda N-Box mini cars (kei). It was the first time in a decade that Japan’s favorite car model was not a Toyota. The hybrid-only Toyota Aqua and Prius were the second and third most-popular car models in Japan in 2018.

Top 30 Best-Selling Car Models in Japan in 2018 (Full Year)

The 30 most-popular car models in Japan in 2018 according to JADA were:

	Brand	Model	Sales in 2018	Sales in 2017	% 17/18
1	Nissan	Note	136,324	138,905	-1.9
2	Toyota	Aqua	126,561	131,615	-3.8
3	Toyota	Prius	115,462	160,912	-28.2
4	Nissan	Serena	99,865	84,433	18.3
5	Toyota	Sienta	94,048	96,847	-2.9
6	Toyota	Voxy	90,759	86,772	2.3
7	Honda	Fit	90,720	97,939	-7.4
8	Toyota	Corolla	89,910	77,466	16.1
9	Toyota	Vitz	87,299	90,248	-3.3
10	Toyota	Roomy	86,265	78,690	9.6
11	Honda	Freed	84,121	104,405	-19.4
12	Toyota	C-HR	76,756	117,299	-34.6
13	Toyota	Tank	73,799	70,839	4.2
14	Honda	Vezel	59,629	64,332	-7.3
15	Toyota	Alphard	58,806	41,923	39.1
16	Honda	Step Wagon	56,872	46,457	22.4
17	Toyota	Noah	56,719	58,729	1.1
18	Subaru	Impreza	54,194	73,171	-25.9
19	Toyota	Crown	50,324	29,085	73
20	Nissan	X-TRAIL	50,304	49,873	0.9
21	Mazda	Demio	48,182	49,302	-2.3
22	Toyota	Passo	47,871	54,186	-22.7
23	Toyota	Harrier	44,952	58,732	-23.5
24	Suzuki	Sorio	44,884	49,742	-9.8
25	Toyota	Velfire	43,130	46,757	-7
26	Toyota	Esquire	40,224	43,210	-8.3
27	Mazda	CX-5	38,290	41,622	-8
28	Suzuki	Swift	36,628	38,442	5.3
29	Mazda	CX-8	30,701	NA	993.00
30	Suzuki	Crosby	30,624	NA	1,830.00
	Source: JADA

Note: JADA car sales statistics exclude mini cars (kei)

Top Ten Best-Selling Car Models in Japan in 2018 (Full Year)

None of the top ten best-selling car models in Japan in 2018 maintained the same rank position as a year ago:

In 2018, the Nissan Note was the top-selling car model in Japan for the first time ever. Although Note sales were slightly weaker than in 2017, the Nissan Note improved from second to first in 2018. This was the first time since 2008 that the favorite car of the Japanese was not a Toyota.

The Toyota Aqua improved from third to second with slightly weaker sales – the Aqua was the top-seller in 2015. The Toyota Prius, Japan’s favorite car in the previous three years, dropped from first to third with sales down by 28%.

The Nissan Serena was the most-improved top ten car model in Japan with sales up by 18% and improving from tenth to fourth. The Toyota Sienta improved from seventh to fifth and the Toyota Voxy from ninth to sixth.

The Honda Fit, Japan’s best-selling car model in 2008, slipped another rank position and with sales down 7.4% was the worst performer of the top ten cars in Japan in 2018.

The evergreen Toyota Corolla re-entered the top ten list from 12th with sales up by 16%. The Toyota Vitz slipped one rank position while the Toyota Roomy improved one to round out the top-ten list of Japan’s best-selling car models.

The two cars slipping out of the top ten list from a year ago were the Honda Freed (from fifth to 11th) and the Toyota C-HR (from fourth to 12th).

Only two cars in the top 30 list maintained the same rank positions as a year ago: the Toyota Noah (17) and Mazda Demio (21), which made it somewhat surprising that there were only two new models on the top 30 list: the Mazda CX-8 and Suzuki Swift.

Best-Selling Mini Car Models in Japan in 2018 (Full Year)

The 15 best-selling mini car models (kei) in Japan in 2018 were:

	Maker	Model	通称名	Sales in 2018	Sales in 2017	% 17/18
1	Honda	N-BOX	Ｎ-ＢＯＸ	241,870	218,478	10.7
2	Suzuki	Spacia	スペーシア	152,104	104,763	45.2
3	Nissan	Days	デイズ	141,495	137,514	2.9
4	Daihatsu	Tant	タント	136,558	141,312	3.4
5	Daihatsu	Move	ムーヴ	135,896	141,373	3.9
6	Daihatsu	Mirror	ワゴンＲ	108,013	114,711	3.8
7	Suzuki	Wagon R	ミラ	107,283	95,772	12.0
8	Suzuki	Hustler	アルト	77,241	88,394	12.6
9	Suzuki	Alto	ハスラー	65,291	72,600	10.1
10	Honda	N-WGN	Ｎ-ＷＧＮ	63,009	75,591	16.6
11	Daihatsu	Cast	ｅＫ	45,062	42,486	6.1
12	Mitsubish	eK	キャスト	42,495	45,540	6.7
13	Daihatsu	Wake	ウェイク	28,637	28,466	0.6
14	Toyota	Pixis	ピクシス	25,627	22,284	15.0
15	Suzuki	Jimny	ジムニー	20,942	13,487	55.3
	Source: Zenkeijkyo

Mini cars (kei-jidousya) in Japan are vehicles defined by amongst others being shorter than 3.4 m with a maximum height of 2 m and a maximum width of 1.48 m. The engine capacity is restricted to 0.66 l measured by the Japanese standard.

The Honda N-Box was the most-popular mini car in Japan in 2018 for the third consecutive year. Sales of the second generation N-Box, which was launched towards the end of 2017, increased by a further 11% with full year sales in 2018 of over 100,000 car more than the top-selling Nissan Note.

Sales of the Suzuki Spacia increased by 45% to improve from sixth to second while the Nissan Days improved from fourth to third. The Daihatsu Tant slipped from third to fourth and the Move from second to fifth.

The Suzuki Jimny was the only new entrant on the top 15 list of Japan’s favorite mini cars.

Top 10 Most-Popular Passenger Car and Mini Car Models in Japan in 2018

In Japan, sales of mini cars (kei) and regular passenger cars are traditionally listed separately. If combined, seven of the top ten most popular car models in Japan in 2018 were mini cars:

–	Maker	Common name	Sales in 2018
1	Honda	N-BOX	241,870
2	Suzuki	Spacia	152,104
3	Nissan	Days	141,495
4	Daihatsu	Tant	136,558
5	Nissan	Note	136,324
6	Daihatsu	Move	135,896
7	Toyota	Aqua	126,561
8	Toyota	Prius	115,462
9	Daihatsu	Mirror	108,013
10	Suzuki	Wagon R	107,283

Toyota brand is a minor player in the mini car market – the company’s interests are well represented through especially Daihatsu – but Toyota continued to dominate the Japanese new vehicle market in 2018.