The tragic story of Phoebe Prince’s suicide after relentless bullying and mobbing by teenagers at her high school in South Hadley, Massachusetts, is capturing international media attention. Nine students have now been indicted in this case. However, until all the media scrutiny, the bullies suffered seemingly no consequences. Many peers and teachers were aware of what was happening, but only a few reported this behavior to school authorities, including Phoebe’s mother. Nothing was done until it was too late.