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Online Parties and Digital Campaigns

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The 2019 European Electoral Campaign

Abstract

This chapter analyses how online political parties campaigned. These parties, who rely on digital activity, tend to show less interest in traditional channels like posters and press ads, while displaying more negativity, satire and emotionality in their content. However, as regards another phenomenon recorded elsewhere, there was no sign of a more pronounced personalization.

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Notes

  1. 1.

    Further information about the aforementioned project can be found in the Introduction to this volume and at https://www.electionsmonitoringcenter.eu/

  2. 2.

    By using the term celebrity, we refer to those people targeted by the humoristic content that are famous in their respective country but are not related to political issues such as TV hosts, actors and actresses or writers.

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Author information

Authors and Affiliations

  1. Department of Private Law, Universidad de Burgos, Burgos, Spain

    Sergio Pérez-Castaños

  2. Department of Political Science and Public Administration, Universidad de Granada, Granada, Spain

    Giselle García-Hípola

  3. Department of Political Science, Universidad de Murcia, Murcia, Spain

    Alberto Mora-Rodríguez

  4. Department of Public Law, Area of Political Science and Public Administration, Universidad de Pablo Olavide Sevilla, Sevilla, Spain

    José Manuel Trujillo

Authors
  1. Sergio Pérez-Castaños
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  2. Giselle García-Hípola
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  3. Alberto Mora-Rodríguez
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  4. José Manuel Trujillo
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Corresponding author

Correspondence to Sergio Pérez-Castaños .

Editor information

Editors and Affiliations

  1. Dipartimento Filosofia Comunicazione Spettacolo, Università Roma Tre, Rome, Italy

    Edoardo Novelli

  2. Department of Journalism, Media and Communication, University of Gothenburg, Gothenburg, Sweden

    Bengt Johansson

  3. School of Social Sciences and Humanities, Communication and Media, Loughborough University, Loughborough, UK

    Dominic Wring

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Pérez-Castaños, S., García-Hípola, G., Mora-Rodríguez, A., Trujillo, J.M. (2022). Online Parties and Digital Campaigns. In: Novelli, E., Johansson, B., Wring, D. (eds) The 2019 European Electoral Campaign. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-98993-4_13

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