https://orcid.org/0000-0002-7599-6688
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ABSTRACT
This paper describes a study of the feminist hashtag campaign against blaming victims #этонеповодубить (it is not a reason to kill), which was launched in the Russian social media in 2018. This article considers #этонеповодубить as a case of discursive activism and combines techniques of discourse analysis with network analysis to reveal how the participants in the temporary community were opposed to the victim-blaming discourse. The strategies of legitimization that the participants used to justify their opinions and the provocative style of the campaign were investigated based on Reyes’ classification. Visual network analysis and text analysis were facilitated by Netlytic.
Acknowledgements
I would like to express my sincere gratitude to Valeria Evdash and Nadezhda Zhuravleva for their valuable advice which helped me to improve the structure and style of this article.
Disclosure statement
No potential conflict of interest was reported by the author.
Notes on contributor
Elena Arbatskaya works at the Institute of Social Sciences and Humanities, Tyumen State University, as an Associate Professor in the Department of Journalism. Her research interests are in new media, public campaigns, and digital activism. She has more than twenty publications on these topics. Elena Arbatskaya received a degree in Journalism from Ural State University. She previously worked as a political columnist and an editor-in-chief. As a journalist, Elena Arbatskaya received professional awards. In 2003, she successfully defended her candidate thesis on philosophy and started to work at Tyumen State University in 2005. She has had work experience as the Head of the Department of Journalism and as a researcher at the School of Advanced Studies, Tyumen State University. Apart from working at the University, she has held editorial positions in the media outlets. She is the author of numerous articles and co-author of several books.
ORCID
Elena Arbatskaya http://orcid.org/0000-0002-7599-6688