Dragan Mileski
ABSTRACT
You offer your product in a very competitive environment where potential users can choose among many existing solutions. In order to get chosen by potential users you have to somehow get noticed and stand out from the other available solutions. Therefore you want to touch your potential users on a personal level so that they will have an emotional connection to your product. If they become emotionally connected, potential users will then hopefully choose your product instead of others. Possible solution is using the Visual Storytelling "pattern".
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Index Terms
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Visual storytelling
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