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The political message of non-politician presidential candidates: A framework for analysis
- By Hilmar Mjelde1
- Source: Interactions: Studies in Communication & Culture, Volume 10, Issue 1-2, Jul 2019, p. 7 - 24
- DOI: https://doi.org/10.1386/iscc.10.1-2.7_1
- Language: English
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- Published online: 01 Jul 2019
Abstract
Donald J. Trump’s unlikely ascension to the US presidency has highlighted the scholarly need to study the political messaging of non-politician presidential candidates, as his successful run seems likely to inspire additional non-politicians to launch presidential bids in the future, both in the United States and in other polities, with unforeseeable consequences for political messaging – particularly the limits of what is permissible political speech, the electoral process and voter representation. This article makes a contribution to filling this gap that exists in the literature by developing a framework for analysing the political message of non-politician presidential candidates. While the article focuses on non-politician presidential candidates in the United States, the theory it develops is general and should be applicable or adaptable to other presidential, and possibly non-presidential, regimes as well.
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- Mjelde, H.. ( 2019;), ‘ The political message of non-politician presidential candidates: A framework for analysis. ’, Interactions: Studies in Communication & Culture, 10:1&2, pp. 7–24, doi: 10.1386/iscc.10.1-2.7_1
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- Article Type: Article