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A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences

A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences

Manuel Cuadrado-García, María-Eugenia Ruiz-Molina, Lourdes Hernández-Martín
Copyright: © 2013 |Pages: 19
ISBN13: 9781466618855|ISBN10: 146661885X|EISBN13: 9781466618862
DOI: 10.4018/978-1-4666-1885-5.ch013
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MLA

Cuadrado-García, Manuel, et al. "A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences." Cases on Cultural Implications and Considerations in Online Learning, edited by Andrea Edmundson, IGI Global, 2013, pp. 263-281. https://doi.org/10.4018/978-1-4666-1885-5.ch013

APA

Cuadrado-García, M., Ruiz-Molina, M., & Hernández-Martín, L. (2013). A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences. In A. Edmundson (Ed.), Cases on Cultural Implications and Considerations in Online Learning (pp. 263-281). IGI Global. https://doi.org/10.4018/978-1-4666-1885-5.ch013

Chicago

Cuadrado-García, Manuel, María-Eugenia Ruiz-Molina, and Lourdes Hernández-Martín. "A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences." In Cases on Cultural Implications and Considerations in Online Learning, edited by Andrea Edmundson, 263-281. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1885-5.ch013

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Abstract

In this chapter we describe this interdisciplinary project focusing on the contribution in the teaching-learning process of students at the University of Valencia, in the context of the subject Marketing Research. Specifically, a series of photographs is selected in order to organize an exhibition in London and, to ensure the success of the exhibition, students of the subject Marketing Research have combined sources of secondary and primary data, and have become familiar with databases of business information from the Library of the University of Valencia as well as with the commonly used software for data processing. In general, students have very much appreciated this activity as a facilitator of learning in the field.

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