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The Social Media Politicians: Personalisation, Authenticity, and Memes

The Social Media Politicians: Personalisation, Authenticity, and Memes

Víctor Hernández-Santaolalla
Copyright: © 2020 |Pages: 15
ISBN13: 9781799831198|ISBN10: 1799831191|ISBN13 Softcover: 9781799837244|EISBN13: 9781799831204
DOI: 10.4018/978-1-7998-3119-8.ch018
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MLA

Hernández-Santaolalla, Víctor. "The Social Media Politicians: Personalisation, Authenticity, and Memes." Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, edited by Víctor Hernández-Santaolalla and Mónica Barrientos-Bueno, IGI Global, 2020, pp. 272-286. https://doi.org/10.4018/978-1-7998-3119-8.ch018

APA

Hernández-Santaolalla, V. (2020). The Social Media Politicians: Personalisation, Authenticity, and Memes. In V. Hernández-Santaolalla & M. Barrientos-Bueno (Eds.), Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (pp. 272-286). IGI Global. https://doi.org/10.4018/978-1-7998-3119-8.ch018

Chicago

Hernández-Santaolalla, Víctor. "The Social Media Politicians: Personalisation, Authenticity, and Memes." In Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, edited by Víctor Hernández-Santaolalla and Mónica Barrientos-Bueno, 272-286. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3119-8.ch018

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Abstract

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

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