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Henry R. Luce and the Rise of the American News Media Paperback – July 12, 2001


In this concise biography of the twentieth century's most influential magazine publisher, James L. Baughman describes Henry R. Luce's career and assesses his lasting contributions to American journalism. In 1923, Luce founded Time, an innovative magazine that revolutionized the news media. He went on to start such magazines as Fortune, Life, and Sports Illustrated. Baughman challenges the widely held assumption that Luce wielded extraordinary political power through his publications. His real significance in American history, Baughman concludes, lay instead in his impact on the press. Even as new technologies transform journalism once again, Luce's legacy continues to influence how the news is reported and understood. In a new afterword, Baughman chronicles the history of Time Inc. since its mergers with Warner and AOL.


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Editorial Reviews

Review

A first-rate study of the man and his influence... Well written and rich in insight.

(George Juergens Journal of American History)

Despite its brevity, this profile manages to place Luce within the broader context of the twentieth-century news media, and to assess his significance as an innovative journalist. Baughman writes in a refreshing style that (given its subject) is appropriately concise, knowledgeable, and often irreverent.

(Donald A. Ritchie Business History Review)

A solid account of Luce's life and legacy... A concise, readable volume.

(Roy Alden Atwood Journalism Quarterly)

Incisive and crisply written, James Baughman's biography of the man who revolutionized magazine publishing but put his periodicals at the service of his own political agenda packs a great deal into a few pages. Readers are not going to want to put it down.

(William E. Leuchtenburg, University of North Carolina at Chapel Hill)

About the Author

James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include The Republic of Mass Culture, also available from Johns Hopkins.

Product details

  • Publisher ‏ : ‎ Johns Hopkins University Press (July 12, 2001)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 0801867169
  • ISBN-13 ‏ : ‎ 978-0801867163
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 15.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.68 x 9 inches

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James L. Baughman
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