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Colin C. Campbell
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Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Hardcover – October 3, 2023

by Colin C. Campbell (Author)
4.8 4.8 out of 5 stars 148 ratings
See all formats and editions
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“[...] a top-notch how-to for business owners.”
Kirkus Starred Review

2024 IBPA Benjamin Franklin Book Award Finalist in Business

Unlock the Secrets of a Serial Entrepreneur and Launch a Successful Startup!

Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup.

Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.

Maximize your wealth by securing the right funding, navigating potential buyers, and cashing in big on an exit. With expert advice, you'll learn how to Start, Scale, Exit, and Repeat multiple companies.

Don't just dream of success, make it a reality. Get your hands on this ultimate guide to entrepreneurial success today!

Previous page
  1. Print length
    472 pages
  2. Language
    English
  3. Publisher
    ForbesBooks
  4. Publication date
    October 3, 2023
  5. Dimensions
    6.25 x 1.5 x 9.25 inches
  6. ISBN-10
    195588496X
  7. ISBN-13
    978-1955884969
  8. See all details
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From the Publisher

1
2
startup, business scaling, entrepreneur, entrepreneurship, sell business, small business

Author Colin C. Campbell

With more than thirty years of experience as a serial entrepreneur, Colin C. Campbell has started, scaled, and exited over a dozen companies in partnership with his team. Some of his noteworthy ventures in traditional, e-commerce, and tech sectors include Tucows, Internet Direct, Hostopia, GeeksforLess, and .CLUB Domains. Thanks to his strategic planning and systems, he and his partners continue to launch companies like Paw.com, HipOptical, Pencila.com, Escape Club, and Startup.Club.

If you are starting a business, scaling a business, or planning an exit from a business, look no further. In Start. Scale. Exit. Repeat. you will find insights gained from over a decade-long journey of identifying partners and interviewing successful serial entrepreneurs and industry experts to reveal the critical factors and systems that drive startup success.

startup, business scaling, entrepreneur, entrepreneurship, sell business, small business

Editorial Reviews

Review

"Where were you, Colin, when my brother, Jeff, and I took the decision to leave our family sports footwear business to found Reebok? Your book, Start. Scale. Exit. Repeat., could have saved us a lot of pain. But we also had a lot of fun, which as you point out, came from being in love with our mission."

- Joe Foster,

Cofounder, Reebok, Author of Shoemaker


"Colin has started, scaled, and exited many businesses successfully. He has survived many mistakes and thrived with even more successes. He will inspire you and guide you with golden nuggets to navigate and succeed in your own unique journey to start, scale, exit, and repeat."

- Patrick Thean,

Wall Street Journal and USAToday Bestselling Author, CEO, Coach, and Guide


"Through his one-of-a-kind storytelling, zestful energetic learning spirit, and engaging humility, Colin C.Campbell has created a masterful gem. Start. Scale. Exit. Repeat. is a must read for any entrepreneur or leader passionately looking for a learning edge to better performance."

- Lee Schram,

Former CEO, Deluxe Corporation


"Colin's journey, combined with insights from successful experts and serial entrepreneurs, unveils the code to achieve startup success."

- Verne Harnish,

Founder Entrepreneurs' Organization (EO), author of Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)


"Building a company from start to exit-and doing it all over again-is not easy. This book provides you with the formula to do just that."

-Eric Malka,

Founder, Art of Shaving


"Colin's theories are incredibly simple and applicable to a wide range of company types, including SaaS, real estate, manufacturing, and e-commerce businesses. His step-by-step approach makes the entire process appear effortless from the very beginning to the very end."

-Lil Roberts,

Founder and CEO, Xendoo


"Colin Campbell is a true master of entrepreneurship. Having founded and scaled several successful companies, his approach to business can be summed up in four simple words: start, scale, exit, and repeat."

- Lance Tracey,

Serial Entrepreneur, President, Lanebury Growth Capital


"This book provides a captivating insight into the tech journey from the 1990s to the present, highlighting patterns of success. Colin has seen a lot in his more than 30 years as a serial entrepreneur!"

- Sheel Mohnot,

Cofounder, Better Tomorrow Ventures, Cohost, The Pitch Podcast


"Colin has thrived across many businesses by understanding customers and how businesses make money."

-Elliot Noss,

CEO, Tucows


"Never accept business advice ... unless the advisor has built a track record of personal successes based on their own advice! Colin Campbell's Start. Scale.Exit. Repeat. provides a pithy and practical roadmap for entrepreneurs. If you want to be a successful entrepreneur, get your hands on this indispensable guide."

- George Walther,

Hall of Fame Speaker, Acclaimed Author

Review

“[...] a top-notch how-to for business owners.”
Kirkus Starred Review

“This is a must read for those starting their first business as well as more seasoned professionals looking for a quick reminder of some of the keys to business success.”
Kirkus Starred Review

“Demonstrating the entrepreneurial skills that are needed to make a business sore, Start. Scale. Exit. Repeat is an aspirational business guide.”
Foreword Reviews

“A persuasive entrepreneurial guide.”
Foreword Reviews

“Campbell’s guidance is clear, practical, and inspiring throughout.”
BookLife by Publishers Weekly Editor’s Pick

“[...] a book that makes no false promises of an easy path to success but instead lays out the processes for incubating an idea into a startup and that startup into a business that beats the odds.”
BookLife by Publishers Weekly Editor’s Pick

“Prepare to discover why understanding stories, people, money, and systems is crucial for success in entrepreneurship.”
Readers’ Favorite

“Where were you, Colin, when my brother, Jeff, and I took the decision to leave our family sports footwear business to found Reebok? Your book, Start. Scale. Exit. Repeat., could have saved us a lot of pain. But we also had a lot of fun, which as you point out, came from being in love with our mission.”
Joe Foster
Cofounder, Reebok, Author of Shoemaker

“Colin has started, scaled, and exited many businesses successfully. He has survived many mistakes and thrived with even more successes. He will inspire you and guide you with golden nuggets to navigate and succeed in your own unique journey to start, scale, exit, and repeat.”
Patrick Thean
Wall Street Journal and USAToday Bestselling Author, CEO, Coach, and Guide

“Through his one-of-a-kind storytelling, zestful energetic learning spirit, and engaging humility, Colin C. Campbell has created a masterful gem. Start. Scale. Exit. Repeat. is a must read for any entrepreneur or leader passionately looking for a learning edge to better performance.”
Lee Schram
Former CEO, Deluxe Corporation

“Colin’s journey, combined with insights from successful experts and serial entrepreneurs, unveils the code to achieve startup success.”
Verne Harnish
Founder Entrepreneurs’ Organization (EO), author of *Scaling Up: How a Few Companies Make It...and Why the Rest Don’t (Rockefeller Habits 2.0 Revised Edition)

“Building a company from start to exit―and doing it all over again―is not easy. This book provides you with the formula to do just that.”
Eric Malka
Founder, Art of Shaving

“Colin’s theories are incredibly simple and applicable to a wide range of company types, including SaaS, real estate, manufacturing, and e-commerce businesses. His step-by-step approach makes the entire process appear effortless from the very beginning to the very end.”
Lil Roberts
Founder and CEO, Xendoo

“Colin Campbell is a true master of entrepreneurship. Having founded and scaled several successful companies, his approach to business can be summed up in four simple words: start, scale, exit, and repeat.”
Lance Tracey
Serial Entrepreneur, President, Lanebury Growth Capital

“This book provides a captivating insight into the tech journey from the 1990s to the present, highlighting patterns of success. Colin has seen a lot in his more than 30 years as a serial entrepreneur!”
Sheel Mohnot
Cofounder, Better Tomorrow Ventures, Cohost, The Pitch Podcast

“Colin has thrived across many businesses by understanding customers and how businesses make money.”
Elliot Noss
CEO, Tucows

“Never accept business advice ... unless the advisor has built a track record of personal successes based on their own advice! Colin Campbell’s Start. Scale.Exit. Repeat. provides a pithy and practical roadmap for entrepreneurs. If you want to be a successful entrepreneur, get your hands on this indispensable guide.”
George Walther
Hall of Fame Speaker, Acclaimed Author

"No book has come closer to of cracking the code of what it takes to make a startup successful."
Michele Van Tilborg
CEO Startup Club, 1 Million Members

Product details

  • Publisher ‏ : ‎ ForbesBooks (October 3, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 472 pages
  • ISBN-10 ‏ : ‎ 195588496X
  • ISBN-13 ‏ : ‎ 978-1955884969
  • Item Weight ‏ : ‎ 2.75 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.5 x 9.25 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 148 ratings

About the author

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Colin C. Campbell

Colin C. Campbell
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Colin C. Campbell is a serial entrepreneur who has founded and built several internet companies with a combined valuation of over 1 billion dollars. Colin attended the University of Toronto and has ventures across the United States and Canada. He has successfully exited Tucows Interactive, Internet Direct Canada, Hostopia, GeeksForLess, and .Club Domains.

Colin C. Campbell has also served as a founding director of the Canadian Internet Registration Authority and speaks at universities and events around the world on entrepreneurship. Colin’s most recent ventures include a startup incubator in South Florida, a Montessori school, a vacation rental company, an eyewear company, a safety data sheet company, and a designer dog product company.

Colin has received numerous awards for his companies, including being named one of the fastest growing companies in Canada by Profit magazine and being included on the Inc. 500 and Inc. 5000 lists. Colin is dedicated to cracking the code to identify what successful entrepreneurs do in order to start, scale, exit, and repeat the process.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
148 global ratings
Business development made fun!
5 Stars
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Just started reading it and I already love the simplicity of the content, imagery and how the book speaks to entrepreneurs of all levels and stages!
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Top reviews from the United States

Sanjin
5.0 out of 5 stars One of the most comprehensive guides for entrepreneurs
Reviewed in the United States on March 16, 2024
Verified Purchase
This is one of the most comprehensive guides for entrepreneurs that I’ve read in a long time. With contributions from over 30 experts, authors, and seasoned entrepreneurs, this book offers a wealth of wisdom. Also, the emphasis is on actionable strategies for building and scaling a successful business with many practical insights. The book has a combination of expert advice and practical guidance that makes it a must-read for aspiring business owners. I loved it, it is easy to read and full of valuable advice. Really, really good, be sure not to miss it.
One person found this helpful
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Abdulmateen Adebiyi
5.0 out of 5 stars A need for Start-ups
Reviewed in the United States on February 17, 2024
Verified Purchase
The book takes readers on an exciting journey through the field of entrepreneurship. It's evident that the author is someone who has firsthand experience and has been in the field for a long time. There are high-quality, high-yield pieces of advice that guarantee excellent results for one's start-up. The book is easy to follow and is entertaining with the use of anecdotes from the author's experience.
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Mayra Comolli
5.0 out of 5 stars Superlative book
Reviewed in the United States on February 13, 2024
Verified Purchase
Start. Scale. Exit. Repeat by Colin C. Campbell is a superlative book on how to succeed as an entrepreneur. From my view, this book can be a before and after for me as an aspiring entrepreneur. The job done by the author is marvellous, the information is first-class and the tips given together with the language used, make an outstanding outcome. 100% recommendable
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Robin
4.0 out of 5 stars Valuable and comprehensive guide
Reviewed in the United States on February 11, 2024
Verified Purchase
"Unlock the Secrets of a Serial Entrepreneur" presents an enticing proposition for aspiring business owners and seasoned entrepreneurs alike. The book gains insights from a wide range of experts, authors, and seasoned entrepreneurs, making this an appealing and comprehensive guide, providing a wealth of knowledge and experience. By providing readers with actionable advice and proven strategies, it aims to empower them to build and scale successful startups while avoiding common pitfalls. The emphasis on building a competitive edge, scaling up revenue and profits, and crushing the competition speaks to the ambition of the book. It promises to equip readers with the tools and techniques necessary to thrive in a competitive business landscape.

The guidance on securing funding, navigating potential buyers, and maximizing wealth through successful exits adds depth to the book. It suggests a holistic approach to entrepreneurship, encompassing not only the startup phase but also strategies for long-term success and financial prosperity. The message of turning entrepreneurial dreams into reality through practical action is motivational and inspiring. By offering a roadmap for starting, scaling, exiting, and repeating successful companies, the book positions itself as a valuable resource for anyone looking to embark on or advance their entrepreneurial journey.
One person found this helpful
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Anna
5.0 out of 5 stars Insightful
Reviewed in the United States on February 13, 2024
Verified Purchase
I love to learn by example, and this book provides just that. It is full of helpful and reliable expert advice from many different people who have been successful in the business world. By reading this book, you will glean invaluable insights from their experiences. Seeing the lessons that those who were successful before you is a great way to stay motivated and be inspired to pursue your dreams. This book successfully does that. I found it was easy to read and follow. Its comprehensive and methodical approach to start-ups is very thorough. The strategies presented can be adapted to your own business model. Overall, this book gives you the tools to make your business your own. I recommend this book.
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Kenika Peach
5.0 out of 5 stars Great book for being an Entrepreneur!
Reviewed in the United States on February 6, 2024
Verified Purchase
This books is a great guide for anyone looking to startup a business one day! The book covers everything about being an entrepreneur and starting up a business from what to do in the beginning all the way to if someone is interested in selling their business one day! There are also 30 different entrepreneurial experts in this book as well giving out advice on what worked for them with starting their business and some mistakes they made along the way with their businesses as well. Even if someone thinks they are feeling good about how their business is going right now, there’s even a section in the book that talks about helping businesses maintain their success going forward as well! Great read all around for anyone looking to startup a business one day!
One person found this helpful
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Andrea Cercado
5.0 out of 5 stars Wonderful inspiration!
Reviewed in the United States on February 9, 2024
Verified Purchase
I found this book by luck as it was recommended and I can say it was great luck. This is such a comprehensive guide that delves deep into the minds of seasoned entrepreneurs. Of course, I found that premise so eye catching as I was able to gain a nuanced understanding of what it takes to thrive in the competitive landscape of startups.

I think each chapter was very strong with all the actionable insights and practical advice shown. I found the structure into four primary sections—Start, Scale, Exit, Repeat—helped properly distinguish all the stages of entrepreneurship.

I’m not stranger to failure so I know how disappointing it can be if a project is not successful. By highlighting common pitfalls and offering innovative solutions though, this book definitely helped growing some confidence and precision.

I guess my favorite part is how this book is not merely a theoretical discourse but more like a practical roadmap to entrepreneurial success. I can totally have this saved for future reference.
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Ynes Hernandez
5.0 out of 5 stars A great book to read if you are interested in basically taking a class in entrepreneurship!
Reviewed in the United States on February 18, 2024
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Inspiring book that teaches all about entrepreneurship; what one will / can encounter, what obstacles to overcome and expect and how to habdle them
. Beyond realistic and inspiring. I recommend it very much if you want that knowledge.!
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Top reviews from other countries

Mike
5.0 out of 5 stars A master class in entrepreneurship
Reviewed in Canada on October 11, 2023
Verified Purchase
This is a masterclass in how to succeed as an entrepreneur. It is a game-changer for both aspiring and seasoned entrepreneurs. Colin delivers a comprehensive, step-by-step roadmap to navigate the entrepreneurial journey that is both interesting and easy to read. I love how Colin begins the book by discussing business ideas, and why some businesses could be better investments than others. The information in this book comes from someone who has given much introspection to his own successes and failures in business. The personal anecdotes are both interesting and entertaining. If you want to learn about being a successful entrepreneur, learn from one of the best. It's a goldmine of practical insights, which can help you ensure your business not only takes off - but thrives. Colin's real-world experience shines through, making it a must-read for anyone dreaming of starting, growing, and eventually selling a business. A true gem for business-minded people of all ages and stages in their entrepreneurial journey.
One person found this helpful
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Lars Jensen
5.0 out of 5 stars A must read for anyone starting their own business
Reviewed in Germany on April 8, 2024
Verified Purchase
This is must read book for anyone that want to start or already is running their own business. It is inspiring and with great practical advise by some he really did several times.
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Katherine Riccardi
5.0 out of 5 stars Great Read
Reviewed in Canada on October 23, 2023
Verified Purchase
This book is great! While it’s extremely informative it is still a comfortable read. Highly recommend this book for insight into the entrepreneurial world.
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MC
5.0 out of 5 stars The best business book I have ever read!!
Reviewed in Canada on October 18, 2023
Verified Purchase
I have read hundreds of business books and I can say Start. Scale. Exit. Repeat. is one of the best business books I have ever read. This is a must read for anyone who is looking to level up their business. The level of detail and clarity Colin provides that relates to real world scenarios is astronomical. I am already implementing his strategies into my business today. The information he provides is invaluable. Absolutely love this read and would say this is a must read for every entrepreneur!
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MC
5.0 out of 5 stars The best business book I have ever read!!
Reviewed in Canada on October 18, 2023
I have read hundreds of business books and I can say Start. Scale. Exit. Repeat. is one of the best business books I have ever read. This is a must read for anyone who is looking to level up their business. The level of detail and clarity Colin provides that relates to real world scenarios is astronomical. I am already implementing his strategies into my business today. The information he provides is invaluable. Absolutely love this read and would say this is a must read for every entrepreneur!
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Amazon Customer
5.0 out of 5 stars Best business book in a LONG TIME………
Reviewed in Canada on October 10, 2023
Verified Purchase
It was refreshing to read a book from a real life entrepreneur and not a ‘management guru’ who has only studied other peoples businesses. The author relates all of his learnings to his real life experiences (both good and bad), and augments this with many lessons from other entrepreneurs. Although this is a book written by an entrepreneur, many of the lessons and learnings can be utilized by anybody in management. A true gem of a book, and one that I will have my children read also! Highly recommend
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Amazon Customer
5.0 out of 5 stars Best business book in a LONG TIME………
Reviewed in Canada on October 10, 2023
It was refreshing to read a book from a real life entrepreneur and not a ‘management guru’ who has only studied other peoples businesses. The author relates all of his learnings to his real life experiences (both good and bad), and augments this with many lessons from other entrepreneurs. Although this is a book written by an entrepreneur, many of the lessons and learnings can be utilized by anybody in management. A true gem of a book, and one that I will have my children read also! Highly recommend
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