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Impact of Socio-Demographic, Economic and Psychographic Consumer Traits on Luxury Value Perception: Empirical Findings

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The Value of Luxury

Part of the book series: Palgrave Advances in Luxury ((PAAL))

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Abstract

This chapter presents the results of empirical research on the influence of individual consumer characteristics: age, education, gender, income or lifestyle on the perception of the value of luxury. It also refers to the relationship between status- and demonstration-oriented consumption and imitative and snobbish inclinations. The analysis of the author’s research is preceded by a synthetic presentation of the results of foreign research conducted in this area.

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Notes

  1. 1.

    Although the canons of beauty are culturally driven.

  2. 2.

    However, the latter option is necessarily a short-term but quite widespread.

  3. 3.

    This is a reference to a frequently used statement in the analysis of luxury consumers: they belong to the group of the “happy few”. See also Kapferer and Bastien (2012).

  4. 4.

    Age of respondents: 18–25 years, analysis of the so-called new luxury: new brands from the lower level of the pyramid vs. old brands from higher levels and premium brands.

  5. 5.

    Findings were also published in Stępień (2018).

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    Beata Stępień

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Stępień, B. (2021). Impact of Socio-Demographic, Economic and Psychographic Consumer Traits on Luxury Value Perception: Empirical Findings. In: The Value of Luxury. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-51218-7_6

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